As I Am Long & Luxe Cleansing Crème Conditioner 16 oz — Co‑Wash for Curly Hair, Hydrating & Detangling

As I Am Long and Luxe Growash is a 16 oz cleansing crème conditioner that gently removes buildup while hydrating and detangling natural and curly hair.

Designed for low-manipulation routines, this co-wash combines conditioning agents with mild cleansers to refresh hair without stripping natural oils. The 16-ounce jar fits salon and at-home use, offering slip for easier detangling, balanced moisture for longer styles, and ingredients selected to support curl definition and manageability. It’s made in the United States and packaged in a compact container convenient for bathroom shelves.

How does this product clean without drying out my curls?

The formula uses gentle surfactants and creamy conditioners that lift dirt and light product buildup while leaving slip and moisture behind. Instead of harsh sulfates, it relies on milder cleansing agents that preserve the hair’s natural oils.

• Mild cleansing base that prevents over-drying
• Conditioning agents that maintain softness and slip
• Suitable for co-wash routines between shampoos

Will it help with detangling and reducing breakage?

Yes—its creamy consistency provides slip that eases combing and finger detangling, which can reduce tension and breakage on wet hair. Use generous amounts on saturated hair for best results when working through knots and tangles.

• High-slip texture for easier comb-through
• Softens strands to minimize tugging and snapping
• Ideal when used with a wide-tooth comb or fingers

Can I use this on chemically treated or color-treated hair?

The gentle cleansing and moisturizing profile is compatible with many color- and chemically-treated textures, as it avoids strong sulfates that accelerate color fade or strip processing. Always patch-test if your hair has recent or fresh chemical services.

• Sulfate-free style cleansing suitable for many treated hair types
• Helps preserve moisture that color-treated hair needs
• Recommended to confirm compatibility after recent salon services

How much product do I need and how often should I use it?

Usage depends on hair length, density, and styling routine; for medium-length hair, a quarter-sized amount per section is typical, while longer or thicker hair needs more. Many users co-wash weekly or every few washes as part of a wash-and-go or protective-style maintenance plan.

• Start with moderate amounts and increase for thicker or longer hair
• Use as a replacement for shampoo or as a mid-week refresh
• Apply to wet hair, massage, detangle, then rinse thoroughly

Who is this for: As I Am Long and Luxe Growash is aimed at people with natural, curly, coily, or textured hair who prefer gentler cleansing methods, need extra slip for detangling, or want a moisturizing wash that supports length retention. It’s a practical choice for anyone maintaining protective styles or seeking a less-drying alternative to daily shampoos. Because the jar is a travel-friendly 16-ounce size and made in the United States, it fits both salon use and home routines for those focused on curl health and manageability.

• Item Package Dimension: 3.6 inches L x 3.6 inches W x 3.38 inches H
• Item Package Weight: 1.0 pounds
• Product Type: BEAUTY
• Country of Origin: United States

Ingredients

B07KBC692N