Amika

Amika The Kure Intense Strength Repair Mask 250ml — bond‑building deep conditioner for damaged, color‑treated hair

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£56.44

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Product details

Amika The Kure Intense Strength Repair Mask (250ml) is a rich, bond-supporting treatment that restores moisture, reduces breakage, and improves manageability for dry, damaged hair.

This deep conditioning mask combines bond‑fortifying technology, plant-derived butters, and vegan proteins into a thick, creamy formula designed to rebuild weakened hair fibers while delivering lasting hydration. Use it as a weekly repair treatment or after chemical services to help strengthen strands, smooth surface texture, and make hair easier to comb and style.

How quickly will I notice stronger hair?

Visible improvements in manageability and reduced breakage can appear after a few uses, depending on hair condition and service frequency. The mask works by reinforcing intra-fiber bonds and adding moisture, which reduces fragility and split ends over time.

  • Use once or twice weekly for damaged hair; more often for very dry strands.
  • Leave on 5–10 minutes for maintenance, 10–20 minutes for deeper repair.
  • Complement with a strengthening shampoo and leave-in products for faster results.

What makes this mask different from a regular conditioner?

Unlike daily conditioners, this product is formulated as an intensive treatment with concentrated actives that penetrate and rebuild hair structure. Its dense, creamy texture allows active ingredients to remain in contact with hair longer for deeper repair.

  • Bond‑fortifying technology targets structural weakness rather than only smoothing the cuticle.
  • Nutrient-rich plant butters add concentrated moisture without weighing hair down.
  • Vegan proteins help restore elasticity and reduce breakage during styling.

How should I apply the mask for best results?

Work the mask through clean, towel‑dried hair, focusing on mid-lengths to ends where damage is greatest. Comb gently to distribute evenly, then rinse thoroughly after the recommended time for smoother, stronger hair.

  • Squeeze out excess water before application to maximize absorption.
  • Use a wide-tooth comb to ensure even coverage and detangle simultaneously.
  • Rinse with cool water to help seal the cuticle and boost shine.

Is this safe for color-treated or chemically processed hair?

The formula is designed to support hair that has been lightened, colored, or chemically styled by reinforcing bonds and supplying intense hydration. It helps protect against further breakage and improves manageability, which is useful after salon services.

  • Safe to use on color-treated hair; helps maintain softness and reduce breakage.
  • Recommended after chemical services as a restorative step in your routine.
  • Pair with color-safe cleansing and maintenance products for best longevity.

Who is this for: Amika The Kure Intense Strength Repair Mask is ideal for anyone with dry, brittle, chemically processed, or heat-damaged hair seeking a concentrated repair treatment. If you want to reduce breakage, improve combability, and restore softness without heavy buildup, this 250ml intensive mask works well as a weekly restorative step in your haircare regimen.

Ingredients

Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Isopropyl Myristate, Behentrimonium Chloride*, Dimethicone, Glycerin, Panthenol, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Quinoa, Tocopheryl Acetate, Cetrimonium Chloride*, Magnesium Aluminum Silicate, Butylene Glycol, Bis-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Aminomethyl Propanol, Chlorphenesin, BHT, Ethylhexylglycerin, Citric Acid, Isopropyl Alcohol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique - **Please be aware that ingredient lists may change or vary from time to time. To confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

FAQ

Q: How often should I use The Kure mask?

A: Use once weekly for maintenance or 1–3 times weekly for very damaged hair, adjusting by hair response.

Q: Can it be used on color-treated hair?

A: Yes, it’s formulated to support color-treated and chemically processed hair without compromising color.