Amika The Kure Intense Strength Repair Mask — 100ml deep-repair treatment for damaged, color-treated hair

Designed for hair that needs serious repair, this 100ml mask blends bond-strengthening technology with plant butters and vegan proteins to rebuild weakened strands. The dense, creamy formula penetrates fiber for long-lasting moisture and smoother, more resilient hair without weighing it down. Clinically tested for improved strength and decreased breakage, it’s a concentrated weekly or as-needed treatment for color-treated, chemically processed, or naturally brittle hair.

How does this mask strengthen hair without leaving it greasy?

The Kure uses targeted bond fortifiers and lightweight vegan proteins to rebuild internal structure while delivering moisture from nutrient-rich plant butters. The balance of strengthening agents and conditioning emollients restores elasticity and reduces snap without an oily finish.

• Bond-fortifying technology targets weakened sites inside the hair fiber.
• Vegan proteins reinforce strand structure for less breakage.
• Plant butters seal moisture without heavy residue.
• Ultra-thick texture allows controlled application and rinses clean.

When should I use The Kure for best results?

Use it once a week as a restorative treatment or more often for very compromised hair. Leave on for the recommended time to allow active ingredients to penetrate, then rinse; you’ll notice increased smoothness and easier detangling after a single use.

• Weekly deep-repair session for most users.
• Twice-weekly for heavily damaged or chemically treated hair.
• Apply after shampooing to towel-dried hair for optimal absorption.
• Can be used before styling to improve manageability.

Does this mask work on color-treated or chemically processed hair?

Yes — it’s formulated to be safe and beneficial for color-treated, bleached, and chemically altered hair. The protein-rich blend helps mend weakened bonds commonly caused by chemical services while helping retain moisture and shine.

• Supports color longevity by improving strand health.
• Helps repair damage from bleaching and heat styling.
• Maintains softness and reduces frizz after treatments.
• Suitable for many hair textures and porosities.

How do I apply The Kure for maximum benefit?

Apply to clean, towel-dried hair from mid-lengths to ends, concentrating on the most damaged areas. Comb through for even distribution, leave on according to package directions, then rinse thoroughly. Style as usual; you’ll find hair easier to manage and less prone to breakage.

• Shampoo first, then towel-dry hair lightly.
• Work a generous amount through mid-lengths and ends.
• Comb with a wide-tooth comb for even coverage.
• Rinse completely and follow with your usual styling routine.

Who is this for? The Kure Intense Strength Repair Mask is ideal for anyone with dry, fragile, chemically treated, or frequently heat-styled hair seeking a salon-quality repair treatment at home. It suits those who want a concentrated, non-greasy mask that improves strength, reduces breakage, and restores softness and manageability. If your hair feels brittle, tangles easily, or has lost bounce and shine, this mask is formulated to help rebuild and hydrate without weighing hair down.

Ingredients

Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Isopropyl Myristate, Behentrimonium Chloride*, Dimethicone, Glycerin, Panthenol, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Quinoa, Tocopheryl Acetate, Cetrimonium Chloride*, Magnesium Aluminum Silicate, Butylene Glycol, Bis-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Aminomethyl Propanol, Chlorphenesin, BHT, Ethylhexylglycerin, Citric Acid, Isopropyl Alcohol, Phenoxyethanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique - **Please be aware that ingredient lists may change or vary from time to time. To confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.