Amika Normcore Signature Shampoo 275ml — Sulfate-Free Daily Cleanser for Soft, Shiny Hair

amika normcore signature shampoo is a daily sulfate-free cleanser that uses vitamins and antioxidants to gently remove buildup while leaving hair softer, shinier, and more manageable.

This 275ml bottle is formulated for everyday use, combining cleansing agents with nutrient-rich ingredients to hydrate and revive dull strands without weighing them down. Designed to pair with the Normcore conditioner, the system improves conditioning and supports a healthier-feeling scalp. The fragrance-forward formula gives hair a clean, polished finish suitable for all hair textures.

How does this shampoo clean without sulfates?

The Normcore signature shampoo replaces harsh sulfates with milder surfactants that lift oil, dirt, and product residue while keeping natural moisture balance intact. That gentler approach reduces stripping, so color and natural oils are better preserved.

• Mild cleansing agents that foam without aggressive detergents
• Removes buildup yet maintains scalp moisture
• Suitable for frequent washing and colored hair

What benefits do the vitamins and antioxidants provide?

Vitamins and antioxidants in the formula help restore hair's surface and support overall softness and shine. Rather than promising restorative cures, these ingredients improve manageability and the look of healthy hair when used consistently.

• Fatty acids add lightweight hydration to revive dull strands
• Antioxidants protect hair from environmental stressors
• Vitamins enhance softness and combability

Will it improve my scalp condition and how quickly?

The shampoo is designed to visibly improve scalp condition by cleansing away excess oil and buildup that can weigh down the scalp. Results vary by individual, but many users notice a fresher scalp feel and less residue after a few washes when used regularly.

• Gentle cleansing reduces flakiness caused by buildup
• Promotes a cleaner-feeling scalp after each wash
• Compatible with scalp-care routines and follow-up treatments

How should I use this with other products for best results?

For optimal conditioning and the reported 7x improvement, use the shampoo with the amika Normcore conditioner as a system. Apply shampoo to wet hair, lather, rinse, then follow with conditioner focusing on mid-lengths to ends.

• Use daily or as often as your hair needs washing
• Pair with Normcore conditioner for enhanced conditioning
• Add a weekly treatment if extra moisture or repair is needed

Who is this for: amika Normcore signature shampoo is ideal for people who wash their hair frequently and want a gentle, effective cleanser that boosts softness and shine without heavy build-up or sulfates. It works well for fine to medium textures, color-treated hair, and anyone seeking an everyday shampoo that leaves hair hydrated and easy to style. If you prefer a milder surfactant system and a vitamin-rich formula to support scalp cleanliness and strand manageability, this 275ml bottle fits into daily routines and salon-at-home regimens.

Ingredients

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Coconut Acid, Fragrance/Parfum, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit Extract, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Cocamidopropyl Dimethylamine, Phenoxyethanol, Butylphenyl Methylpropional, Limonene, Hydroxycitronellal, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde