AMERICAN CREW Matte Clay Cream Lightweight Hair Clay for Fine & Straight Hair, 5 fl oz — Medium Reworkable Hold, Matte Finish

AMERICAN CREW Matte Clay Cream is a lightweight, kaolin clay–infused styling cream that creates a natural matte finish with medium, reworkable hold while helping to clarify the scalp.

This hybrid clay cream blends the gripping texture of clay with the smooth, spreadable feel of a cream to deliver definition and thicker-looking hair without shine or stiffness. Formulated with kaolin clay and coconut oil and made from 92% naturally derived ingredients, it’s designed to lift fine or straight hair, absorb excess oil, and allow you to reshape styles during the day. Use it for casual, textured looks or controlled, everyday styles that stay natural-looking.

How will this product change the way my hair looks?

The formula adds visible texture and fullness while keeping a matte, non-greasy appearance. It thickens strands subtly and creates separation so hair appears denser and styled, not sticky or overworked.

• Builds texture and separation for natural definition
• Mattifying ingredients reduce shine for a modern finish
• Lightweight feel avoids weighing down fine or long straight hair

How strong is the hold and can I restyle it during the day?

This product provides a medium, flexible hold that keeps shape without locking hair in place. You can rework and reshape your style several times with your fingers, making it practical for changing looks from morning to evening.

• Medium, reworkable hold for daily adjustments
• Doesn’t create hard flakes or crunchy texture
• Works well with finger styling or a light comb

What ingredients help my hair and scalp, and how do they work?

Kaolin clay is included for gentle detoxifying and oil absorption, which helps reduce excess scalp oil and build-up. Coconut oil contributes smoothness and conditioning, while the high percentage of naturally derived ingredients supports a cleaner-feeling routine.

• Kaolin clay: absorbs oil and helps clarify scalp surface
• Coconut oil: conditions and improves manageability
• 92% naturally derived formulation for a milder daily product profile

Is this suitable for my hair type and styling needs?

It’s particularly effective on fine, straight, and longer hair where adding volume and movement without weight is the goal. If you prefer a matte look with subtle thickness rather than glossy or overly stiff finishes, this clay cream is a strong match.

• Best for fine, straight, or longer hair seeking body and texture
• Not intended for extremely tight curls that require strong hold
• Ideal when a natural, touchable finish is preferred

Who is this for: AMERICAN CREW Matte Clay Cream is aimed at men who want natural-looking texture, moderate control, and a matte finish without heavy product residue. It suits those who style daily and like the flexibility to restyle during the day, especially owners of fine or straight hair seeking added thickness and oil control. If you want a fuss-free, reworkable clay that balances care and style, this product fits into a practical grooming routine.

Ingredients

Aqua/Water/Eau Glycerin, Cocos Nucifera (Coconut) Oil, Tribehenin, Cetearyl Alcohol, Bis-Diglyceryl Polyacyladipate-2, Ceteareth-25, Stearyl Alcohol, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, VP/VA Copolymer, 1,2-Hexanediol,, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Aminomethyl Propanol, Bentonite, Caprylyl Glycol, Kaolin, Panthenol, Benzyl Alcohol, Benzyl Benzoate, Beta-Caryophyllene, Citral, Citronellol, Citrus Aurantium Peel Oil, Citrus Limon Peel Oil, Geraniol, Lim,onene, Linalool, Parfum (Fragrance), Pelargonium Graveolens Flower Oil, Pinene. B06508