ALURAM

ALURAM Coconut Water Styling Cream Pomade — 6 fl oz Hydrating, Lightweight Hold for All Hair Types

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£33.02

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Product details

ALURAM Coconut Water Styling Cream is a lightweight hydrating pomade that adds definition, controls frizz, and builds natural body for all hair types.

This styling cream blends coconut water with nutrient-rich oils to hydrate strands while delivering a flexible, non-greasy hold. Use it to shape styles, tame flyaways, or add texture without stiffness. The formula is vegan, cruelty-free, and free from sulfates, parabens, and gluten, making it suitable for everyday styling routines where healthy-feeling hair is a priority.

How will this cream affect my hair’s moisture and shine?

The coconut water base helps replenish lightweight moisture, while oils such as marula, olive, and rosehip add conditioning nutrients that enhance natural shine. It smooths the hair cuticle to reflect light and reduce the appearance of dryness without leaving a heavy residue.

  • Hydration from coconut water supports softer, more manageable strands.
  • Marula, olive, and rosehip oils help lock in moisture and improve sheen.
  • Leaves a natural-looking, non-greasy finish suitable for daily wear.

Can I use this product on every hair type and style?

Yes—this pomade is formulated for versatility across fine, medium, and coarse textures. It provides buildable hold for defining curls, polishing straight styles, or creating textured, tousled looks without weighing hair down.

  • Lightweight hold for fine hair to avoid flattening roots.
  • Defines waves and curls without crunchy stiffness.
  • Creates separation and texture for short or layered cuts.

How do I apply it for the best results during styling?

Warm a small amount between palms and distribute evenly through damp or dry hair, concentrating on mid-lengths to ends and any areas with flyaways. For stronger definition or body, apply in layers and use a comb or fingers to shape; a little goes a long way.

  • Use pea-sized amounts for short hair; increase slightly for longer lengths.
  • Apply on damp hair for smooth, polished results; on dry hair for texture and control.
  • Reapply sparingly to avoid buildup; style with a brush, comb, or fingers.

Is this a clean beauty formula I can trust?

ALURAM’s Coconut Water Styling Cream follows clean-beauty principles: it contains no sulfates, parabens, or gluten and is formulated without animal-derived ingredients. The brand also avoids animal testing, making it a cruelty-free choice for mindful shoppers.

  • Vegan formulation with plant-derived conditioning agents.
  • Free from sulfates and parabens to reduce harsh stripping.
  • Cruelty-free production for ethical-minded consumers.

Who is this for? This product suits anyone seeking a lightweight, nourishing styling aid that hydrates and shapes hair without heavy residues. It’s particularly helpful for those who want controlled shine, reduced frizz, and flexible hold—salon-finish looks without complicated routines. Ideal for daily styling, travel, or touch-ups, ALURAM Coconut Water Styling Cream works for people wanting an easy, clean-beauty approach to finishing and texturizing their hair.

Ingredients

Ingredients/Ingrédients: Coconut Water (Water/Aqua/Eau & Cocos Nucifera Fruit/Fruit Juice Extract) PVP Glycerin Dimethicone Polyquaternium-55 Olea Europaea (Olive) Fruit Oil* Nigella Sativa (Black Cumin) Seed Oil* Sclerocarya Birrea (Marula) Seed Oil* Punica Granatum (Pomegranate) Seed Oil* Rosa Canina (Rosehip) Fruit Oil* Pongamia Glabra Seed Oil* Citrullus Lanatus (Watermelon) Seed Oil Phenoxyethanol Fragrance (Parfum) Hydroxyethylcellulose Polyquaternium-37 Cyclopentasiloxane Cyclohexasiloxane Lauryl Glucoside Dicaprylyl Carbonate PEG-40 Hydrogenated Castor Oil Ethylhexylglycerin Trisodium Ethylenediamine Disuccinate Citric Acid Maltodextrin Coumarin Linalool Alpha-Isomethyl Ionone Limonene Benzyl Benzoate *certified organic ingredients

FAQ

Q: Will this weigh down fine hair?

A: No—its lightweight, water-based formula provides buildable hold without flattening fine strands.

Q: Can it be used on damp and dry hair?

A: Yes—apply to damp hair for a polished finish or to dry hair for texture and flyaway control.