Choose the quantity you need; pack contents are described in the product details.
Almay
Almay Truly Lasting Liquid Foundation 280 Warm — 1 fl oz, Long-Wearing Lightweight Buildable Coverage
Check the exact product, pack and directions before ordering
Available to order with free standard UK delivery.
Free standard UK delivery with no minimum order.
Free shipping
iFree standard UK delivery. See shipping estimates and tracking details in our shipping policy.
Easy returns
iContact us for a free return label for eligible items within 30 days.
Peak-demand shipping delays
iDuring high demand, deliveries may experience short carrier delays. Tracking updates remain active for every order.
Email customer support
Email us about products, delivery or returns. We aim to reply within one business day.
Terms quick view
30-day returns for eligible items; see the return policy.
Orders include free shipping. Returns and service terms may vary by item eligibility and destination.
Product details
This foundation is designed to stay put for up to 16 hours while feeling weightless on skin. Formulated with vitamin E and lemon extract, it aims to smooth and brighten the complexion without a heavy or cakey look. The formula is dermatologist tested, hypoallergenic, fragrance-free, clean, and cruelty-free, and it blends easily to create a fresh, everyday finish. It comes in a 1 fl oz bottle and is one of seven shades in the Truly Lasting Color range.
How long will it wear through a busy day?
The formula is created for extended wear, resisting transfer and humidity for up to 16 hours under typical daily conditions. It’s suitable for long shifts, travel, or warm weather when you need your base to stay in place.
- Up to 16 hours of wear under normal conditions
- Resists rubbing off in heat and humidity
- Stable enough for commuting, office, and evening plans
What coverage and finish should I expect from 280 Warm?
Expect light-to-medium, buildable coverage that blurs imperfections while keeping skin looking natural. The finish reads luminous rather than dewy or matte, giving a subtle glow that enhances rather than masks your natural texture.
- Light-to-medium, buildable coverage
- Natural luminous finish—no heavy shine or flat matte
- Blends seamlessly with brushes, sponges, or fingertips
Which skin concerns does this foundation address?
While not a treatment product, the blend of vitamin E and lemon extract helps skin appear smoother and brighter. The lightweight formula helps even out tone and reduce the look of dullness so you can look refreshed after minimal prep.
- Helps skin appear brighter and more even
- Vitamin E supports a smoother surface appearance
- Lemon extract contributes to a fresher-looking complexion
Is it suitable for sensitive or allergy-prone skin?
The product is formulated to be hypoallergenic and fragrance-free, and it has been dermatologist tested. Those with sensitive skin should patch-test new makeup, but the product’s clean and cruelty-free profile reduces common irritants.
- Fragrance-free and dermatologist tested
- Hypoallergenic formula minimizes common irritants
- Cruelty-free and clean-label composition
Who is this for: Almay Truly Lasting Liquid Foundation in 280 Warm is best for someone seeking a lightweight, long-wear base with natural luminosity—ideal for daily wearers, commuters, and anyone who prefers buildable light-to-medium coverage with skin-friendly ingredients. It’s particularly well suited to those who value cruelty-free, hypoallergenic cosmetics and want a no-fuss foundation to pair with powders or cream blushes for a polished, everyday look.
Ingredients
Aqua/Water/Eau, Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Cyclohexasiloxane, Titanium Dioxide, Butylene Glycol, Cyclomethicone, Boron Nitride, Mica, Zinc Oxide [nano], HDI/Trimethylol Hexyllactone Crosspolymer, PEG/PPG-18/18 Dimethicone, Nylon-12, Cetyl PEG/PPG-10/1 Dimethicone, Phenyl Trimethicone, Sodium Chloride, 1,2-Hexanediol, Aloe Barbadensis Leaf Extract, Alumina, Aspalathus Linearis Leaf Extract, Camellia Sinensis Leaf Extract, Caprylyl Glycol, Glycerin, Hydrogen Dimethicone, Hydrogenated Lecithin, Hydrolyzed Glycosaminoglycans, Hydrolyzed Rice Protein, Lactobacillus/Lemon Peel Ferment Extract, Laminaria Japonica Extract, Macrocystis Pyrifera Extract, Methicone, Nereocystis Luetkeana Extract, Palmitoyl Hydroxypropyltrimonium Amylopectin/Glycerin Crosspolymer, Propylene Glycol, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Saccharomyces/Magnesium Ferment, Saccharomyces/Potassium Ferment, Silica, Sodium Ascorbyl Phosphate, Sodium Hyaluronate, Sorbitan Sesquioleate, Tetrasodium EDTA, Tocopheryl Acetate, Tribehenin, Triethoxycaprylylsilane, Trihydroxystearin, Trisiloxane, Phenoxyethanol.May Contain: [Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891).] B01884
FAQ
Q: Can I build coverage with this foundation?
A: Yes — it offers light-to-medium, buildable coverage that layers without caking.
Q: Is this safe for sensitive skin?
A: The formula is hypoallergenic, fragrance-free, and dermatologist tested; patch-test if you have severe sensitivities.
Recently viewed products
Product quick view
Product
Added to cart





