Almay Truly Lasting Liquid Foundation 120 Ivory — Long-Wearing, Lightweight 16H Natural Luminous Finish

Almay Truly Lasting Liquid Foundation is a lightweight, long-wearing foundation that delivers buildable light-to-medium coverage with a natural luminous finish that lasts up to 16 hours.

This gentle, dermatologist-tested liquid foundation is formulated with vitamin E and lemon extract to help skin appear smoother and brighter while providing all-day staying power. Designed to resist heat, humidity, and daily wear, the formula blends easily to create a natural, camera-ready complexion without feeling heavy. It’s hypoallergenic, fragrance free, cruelty-free, and available in a range of shades including 120 Ivory so you can find a close match.

How does this foundation perform throughout a long day?

The formula is engineered to stay in place for extended periods while maintaining a skin-like finish. It resists transfer from contact and holds up in warm or humid conditions, so touch-ups are less frequent. The finish remains naturally luminous rather than flat or cakey.

• Up to 16 hours wear without heavy buildup
• Transfer-resistant in typical daily conditions
• Maintains a natural, dewy-but-not-greasy finish

What coverage and finish can I expect from 120 Ivory?

Expect light-to-medium, buildable coverage that evens skin tone and conceals minor imperfections while still letting skin texture show through. The finish is subtly luminous, giving a fresh, healthy look rather than full matte or high shimmer. You can layer it where you need more coverage without it looking mask-like.

• Buildable coverage—light to medium
• Natural luminous finish that looks like skin
• Ideal for minimizing the appearance of dullness

Which skin cues do the ingredients target, and are they gentle?

Key antioxidants and botanicals in the formula—like vitamin E and lemon extract—aim to smooth and brighten the complexion visually. The formulation is fragrance free and hypoallergenic, making it suitable for sensitive skin types that often react to stronger additives. It has been dermatologist tested and is cruelty-free.

• Vitamin E helps skin appear smoother and softer
• Lemon extract contributes to a brighter-looking complexion
• Fragrance free and hypoallergenic for sensitive skin

How should I apply it for the best, longest-lasting result?

Apply a small pump to the center of the face and blend outward with a brush, sponge, or clean fingers, building coverage only where needed. Allow each thin layer to set for a few seconds before adding more. Finish with a light dusting of your preferred Almay powder or a setting spray for extra longevity.

• Start with a small amount; thin layers blend better
• Blend outward for an even edge-free finish
• Set with powder or spray to extend wear in humid conditions

Who is this for: This foundation is suited to anyone seeking an everyday base that looks natural, lasts through long workdays or busy schedules, and is formulated for sensitive skin types. It’s a good match for users who prefer lightweight, buildable coverage with a healthy glow and want a cruelty-free, dermatologist-tested product. Choose 120 Ivory if your undertone and depth align with this shade among the range of available colors.

Ingredients

Aqua/Water/Eau, Cyclopentasiloxane, Dimethicone, Trimethylsiloxysilicate, Cyclohexasiloxane, Titanium Dioxide, Butylene Glycol, Cyclomethicone, Boron Nitride, Mica, Zinc Oxide [nano], HDI/Trimethylol Hexyllactone Crosspolymer, PEG/PPG-18/18 Dimethicone, Nylon-12, Cetyl PEG/PPG-10/1 Dimethicone, Phenyl Trimethicone, Sodium Chloride, 1,2-Hexanediol, Aloe Barbadensis Leaf Extract, Alumina, Aspalathus Linearis Leaf Extract, Camellia Sinensis Leaf Extract, Caprylyl Glycol, Glycerin, Hydrogen Dimethicone, Hydrogenated Lecithin, Hydrolyzed Glycosaminoglycans, Hydrolyzed Rice Protein, Lactobacillus/Lemon Peel Ferment Extract, Laminaria Japonica Extract, Macrocystis Pyrifera Extract, Methicone, Nereocystis Luetkeana Extract, Palmitoyl Hydroxypropyltrimonium Amylopectin/Glycerin Crosspolymer, Propylene Glycol, Prunus Amygdalus Dulcis (Sweet Almond) Seed Extract, Saccharomyces/Magnesium Ferment, Saccharomyces/Potassium Ferment, Silica, Sodium Ascorbyl Phosphate, Sodium Hyaluronate, Sorbitan Sesquioleate, Tetrasodium EDTA, Tocopheryl Acetate, Tribehenin, Triethoxycaprylylsilane, Trihydroxystearin, Trisiloxane, Phenoxyethanol.May Contain: [Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Titanium Dioxide (CI 77891).] B01884