Almay Length & Lift Mascara — Lengthening, Nourishing Mascara 20 Black | Hypoallergenic Lash-Conditioning

This mascara delivers a lifted, elongated lash appearance without heavy clumping or flaking, designed for everyday wear and sensitive eyes. The formula uses a lash-nourishing complex and pro-vitamin B5 to help lashes look healthier, while a brush with plant-derived bristles separates and coats from root to tip for a fuller finish.

How does this mascara create a lifted, lengthened look?

The wand and lightweight formula work together to extend lashes and tilt them upward for a noticeable lift. Multiple thin coats build length without weighing lashes down, producing a natural yet enhanced silhouette.

• Unique brush geometry for root-to-tip coverage
• Lightweight, buildable pigments for layered length
• Plant-based waxes help maintain lift without stiffness

Will it smudge or flake during the day?

This mascara is formulated to resist smudging and flaking, offering wear that stays put through normal daily activities. The smooth emulsion applies evenly and dries to a stable finish that reduces fallout and transfer.

• Clump-resistant texture for clean application
• All-day staying power under routine conditions
• Designed for minimal flaking with layered use

Is it safe for sensitive eyes and contact lens wearers?

Almay Length & Lift is hypoallergenic and ophthalmologist-tested, formulated without common irritants and fragrances. It’s suitable for people with sensitive eyes and those who wear contacts, offering a gentler option compared with conventional mascaras.

• Hypoallergenic and fragrance-free formulation
• Ophthalmologist-tested for sensitive-eye compatibility
• Free from parabens, phthalates, and harsh preservatives

What ingredients and brush features support lash health?

The mascara contains a Lash-Caring Complex of plant-derived waxes plus Pro-Vitamin B5 to condition and help lashes look healthier over time. The brush is molded from 100% plant-derived bristles to evenly coat and separate lashes while packaging includes recycled materials.

• Plant-based wax complex and Pro-Vitamin B5 for conditioning
• 100% plant-derived bristles on the applicator for even coating
• Packaging partially made with post-consumer recycled content

Who is this for: This mascara is a good match for people seeking a natural-looking lift and length without heavy buildup, anyone with sensitive eyes or contact lenses, and shoppers who prefer cleaner ingredient profiles and eco-conscious packaging choices. It fits daily wearers who want a reliable, conditioning mascara that enhances lashes while avoiding common irritants.

Ingredients

Aqua/Water/Eau, Oryza Sativa (Rice) Bran Wax, Cyclopentasiloxane, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Panthenol, Aminomethyl Propanediol, Ascorbyl Palmitate, Polyvinyl Alcohol, VP/VA Copolymer, Chlorphenesin, Phenoxyethanol. May Contain [+/-: Iron Oxides (CI 77491, 77492, 77499)].