Almay

Almay Length & Lift Mascara Black Waterproof — Conditioning, Hypoallergenic Lash Lift

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£21.22

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Product details

Almay Length & Lift Mascara delivers a conditioning, clump-free lash lift with buildable length and waterproof wear.

Designed for sensitive eyes and contact lens wearers, this mascara pairs a lightweight, smoothing formula with a plant-derived bristle brush to lengthen, separate, and lift lashes without flaking or smudging. The non-irritating formula is ophthalmologist-tested, fragrance-free, and formulated without common harsh additives, making it a daily-friendly choice for anyone seeking longer-looking lashes with a clean-beauty approach.

How does this mascara create visible lift and length?

The wand and formula work together to coat lashes from root to tip, extending fibers without weighing them down. Plant-based waxes in the Lash-Caring Complex help maintain lash flexibility while a slim, precise brush arranges and separates for an instant lift effect.

  • 100% plant-derived bristles distribute product evenly for length and lift
  • Lightweight, buildable formula avoids heaviness that flattens lashes
  • Brush shape targets roots to create a lifted appearance

Will it stay put during long days or humid conditions?

The waterproof formulation is designed for all-day wear and resists smudging and flaking, so it holds a clean lash look through humidity, sweat, or extended wear. Despite its staying power, the mascara remains buildable and won’t clump with additional coats.

  • Waterproof finish for reliable wear in humidity or activity
  • Clump-free application even when layered for more drama
  • Flake-resistant formulation keeps under-eyes clean

Is this suitable for sensitive eyes and contact lens wearers?

Yes—this mascara is ophthalmologist-tested and hypoallergenic, formulated without fragrance and common irritants. That makes it a safer option for people with sensitive eyes, though individual sensitivities can vary.

  • Fragrance-free and cruelty-free for gentle use
  • Free of parabens, phthalates, SLS, mineral oil, and other listed additives
  • Ophthalmologist-tested and suitable for contact lens wearers

How do I build more volume or remove it safely?

The mascara’s smooth, buildable texture lets you layer coats for added density without clumping; start at the base and wiggle upward for maximum separation. For removal, use a gentle eye makeup remover to avoid tugging—no harsh scrubbing is necessary thanks to the conditioning formula.

  • Layer progressively to achieve natural-to-dramatic looks
  • Use oil-based or gentle eye makeup remover for quick removal
  • Brush design helps prevent excess product buildup during application

Who this is for: Almay Length & Lift Mascara is ideal for anyone seeking longer-looking, lifted lashes with a clean-beauty focus—especially people with sensitive eyes or contact lens wearers who want waterproof, all-day performance without fragrance or harsh preservatives. It’s also a good pick for those who prefer plant-derived brush materials and partially recycled packaging as part of a gentler beauty routine.

Ingredients

Isododecane, Aqua/Water/Eau, Cyclopentasiloxane, Cera Alba/Beeswax/Cire D'abeille, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyglyceryl-3 Beeswax, Hydrogenated Polyisobutene, VP/Eicosene Copolymer, Paraffin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Silica, Synthetic Beeswax, Acrylates Copolymer, VP/Hexadecene Copolymer, Alcohol Denat., Aminomethyl Propanediol, Ascorbyl Palmitate, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Caprylyl Glycol, Dipentaerythrityl Tri-Polyhydroxystearate, Ethylhexylglycerin, Laureth-21, Octyldodecanol, PEG-30 Dipolyhydroxystearate, Polyvinyl Alcohol, Propylene Glycol, Phenoxyethanol, Sodium Dehydroacetate, Iron Oxides (CI 77499), Ultramarines (CI 77007).

FAQ

Q: Is Almay Length & Lift Mascara waterproof?

A: Yes. The formula is waterproof for long-lasting wear and resists smudging and flaking.

Q: Can people with sensitive eyes use this mascara?

A: Yes. It’s hypoallergenic, ophthalmologist-tested, fragrance-free, and suitable for contact lens wearers.