ALLEYOOP Smoky Amethyst Cream-to-Powder Eyeshadow Stick — Waterproof, Long-Lasting Shimmer

ALLEYOOP 11th Hour is a waterproof, cream-to-powder eyeshadow stick in a smoky amethyst shimmer that doubles as an eyeliner for long-lasting, smudge-resistant eye looks.

Compact and easy to use, this twist-up eyeshadow pencil delivers richly pigmented shimmer that glides on creamy and sets to a soft powder finish. Designed for quick application and layered looks, the formula blends smoothly with fingertips or brushes, resists creasing and water, and stays put through a full day of wear. The shade smoky amethyst gives a wearable violet shimmer that flatters many skin tones while adding depth and luminosity to lids.

How does the 11th Hour stick hold up during a busy day?

The formula is engineered to dry down from cream to powder, minimizing transfer and settling into the lash line without creasing. Its waterproof and smudge-resistant properties help preserve intensity from morning to evening. You can count on consistent color payoff even in humid conditions or during long events.

• Sets into a soft powder finish to reduce smudging
• Waterproof formulation for reliable wear
• 11+ hours of wear tested for everyday routines

Can I use this as both eyeshadow and eyeliner?

Yes — the slim, twist-up design allows precise lines at the lash base or broader strokes across the lid. Draw a thin line for definition or sweep it across the lid and blend for a smoky, shimmering wash. The creamy texture makes it simple to transition between looks without layered products.

• Sharp tip for precise eyeliner application
• Wide side for quick lid coverage and smoky effects
• Blends easily for both subtle and dramatic styles

Is the finish natural or intensely metallic?

11th Hour offers a luminous shimmer that reads as a polished glow rather than chunky glitter. The pigment is highly concentrated for vivid color, while the shimmer particles are finely milled to reflect light smoothly. The result is an elegant sheen that enhances depth without overwhelming the eye.

• High-pigment payoff for true-to-stick color
• Fine shimmer delivers a refined luminous effect
• Buildable layers let you control intensity and finish

What’s in the formula and is it suitable for sensitive eyes?

The product is vegan and cruelty-free, formulated to be gentle on the eye area while offering reliable wear. It avoids harsh practices and focuses on a creamy emollient base that blends well without tugging. For those with sensitive eyes, patch testing is recommended before full application.

• 100% vegan and cruelty-free ingredients
• Creamy, blendable base that transitions to powder
• Designed for comfortable wear; patch-test if you have sensitivities

Who is this for: ALLEYOOP 11th Hour is ideal for anyone who wants a fuss-free, travel-friendly eye product that performs like both an eyeshadow and an eyeliner. It suits busy mornings, evening outings, or anyone experimenting with shimmer and color — from makeup beginners who need an easy-to-use pencil to experienced users layering looks. If you want a reliable, vegan, and highly pigmented cream-to-powder stick in a versatile smoky amethyst shimmer, this product is built for you.

Ingredients

Jojoba Oil, Chamomile Flower Extract, Hyaluronic Acid