ALLEYOOP 11th Hour Waterproof Cream Eyeshadow Stick — Mauve Matte, Long-Lasting Waterproof & Smudge-Proof

ALLEYOOP 11th Hour is a waterproof, cream-to-powder eyeshadow stick that delivers matte, long-lasting mauve color and doubles as a precision liner.

Designed as a quick, go-anywhere eye color solution, the 11th Hour Waterproof Cream Eyeshadow Stick glides on creamy and sets into a soft matte finish for extended wear. The pencil format lets you build intensity, smudge or blend when needed, then leave it to dry down crease- and water-resistant for reliable performance throughout the day.

How will this eyeshadow stick perform on humid or rainy days?

The formula is created to resist moisture and maintain color payoff. After application it dries to a powdery-matte layer that resists smudging, so your eye look stays intact through humidity, rain, or a long commute.

• Waterproof formulation designed for outdoor wear
• Sets to a long-lasting matte finish that minimizes transfer
• 11+ hour wear time under typical conditions

Can I use 11th Hour as both eyeshadow and eyeliner?

Yes — the pencil shape allows precise lines or broader strokes. Draw a thin line along the lashline for subtle definition or sweep the tip across the lid and blend with a finger or brush for an all-over wash of mauve matte.

• Sharp tip for liner-level precision
• Blends easily for smoky or diffused looks
• Buildable pigment from soft tint to full opacity

How does the texture feel on sensitive or mature eyelids?

The creamy initial glide is lightweight and designed to dry down without feeling heavy or cakey. The finish is gentle and hypoallergenic in formulation, offering comfortable wear for those with sensitive or aging skin around the eyes.

• Smooth, non-gritty application that won’t emphasize fine lines
• Gentle formulation suitable for sensitive eyes
• Vegan and cruelty-free ingredients with a soft matte result

What are the best ways to apply and make this shade last even longer?

Start with a clean, oil-free lid for maximum adhesion. Use the stick directly for quick looks, or apply and blend with a brush or fingertip; for extra longevity, set the edges with a neutral matte powder or matching shadow.

• Apply directly for quick color; blend for softer edges
• Set with translucent or matching powder to boost wear
• Use the tip for liner work, the side for lid coverage

Who this is for: ALLEYOOP 11th Hour is made for busy people who want reliable, no-fuss eye color in a single tool — suitable for makeup beginners, travelers, and anyone seeking a crease-resistant, matte mauve option that works as both eyeshadow and liner. It’s especially useful for those who prefer cruelty-free, vegan cosmetics and a compact, portable format for touch-ups on the go.

Ingredients

Jojoba Oil, Chamomile Flower Extract, Hyaluronic Acid