Alex Costa Forte Series Hair Pomade — 3 oz Water-Based Medium Flexible Hold, Low Shine for Thick Hair

Forte Series Hair Pomade by Alex Costa is a water-based styling product that delivers medium, flexible hold with low shine for slicked-back, pompadour, and comb-over looks while remaining non-greasy and easy to wash out.

This grooming pomade is engineered for men with medium to thick hair who want structured styles without a glossy finish or heavy residue. Formulated with biotin and provitamin B-5, it provides a pliable, restyleable hold that works on both damp and dry hair. The water-soluble base rinses clean, so it won’t leave buildup on hair or pillows, and the lightweight scent keeps your look fresh without overpowering.

How do I use this pomade for a slicked-back hairstyle?

To achieve a clean, slicked-back finish, start with towel-dried hair. Warm a nickel-sized amount between your palms, distribute evenly from roots to ends with a comb, then comb hair back into place and let it set for a firm, matte hold.

• Apply to towel-dried hair for a wet, controlled look.
• Comb through for even coverage and sharper lines.
• Allow to dry naturally or use a low heat blow dryer for extra hold.
• Restyle by reworking with fingers or a comb as needed.

Will this pomade work with thick or textured hair?

Yes — the formula is designed for medium to thick hair types. It provides enough grip to shape heavier strands while remaining pliable so you can adjust your style throughout the day without crunchy stiffness.

• Provides medium, flexible hold that controls thicker strands.
• Minimizes tugging and weight, preserving volume.
• Helps define texture and tame flyaways without glazing hair.

Can I use it on dry hair and will it add shine?

The pomade can be applied to dry hair for texture and light smoothing. Warm a small amount between fingertips and rake through hair to define movement; it adds subtle natural sheen, not a high-gloss finish, keeping your look modern and understated.

• Use sparingly on dry hair to enhance texture and control frizz.
• Produces low shine — ideal for classic, clean-cut styles.
• Leaves hair non-greasy and touchable rather than stiff or shiny.

How easy is it to wash out and what are the key ingredients?

The water-based formula rinses clean with normal shampoo, avoiding heavy buildup and sticky residue. Key conditioners include biotin and provitamin B-5 to help maintain hair feel while styling, not coat it with oils.

• Water-soluble base for quick, complete washout.
• Contains biotin and provitamin B-5 for hair-friendly styling.
• Non-greasy finish keeps pillows and clothes cleaner.

Who is this for: Forte Series Hair Pomade is ideal for men with medium to thick hair who prefer classic, structured styles like slick-backs, pompadours, and comb-overs. It suits anyone seeking a restyleable, medium hold with low shine and easy washout — especially those who want salon-grade performance with a straightforward, non-greasy finish.

Ingredients

Water/Aqua/Eau Ozokerite C12-15 Alkyl Benzoate Glyceryl Stearate PEG-100 Stearate Beeswax/Cera Alba Cetearyl Alcohol VP/VA Copolymer Copernicia Cerifera (carnauba) Wax/Copernicia Cerifera Cera/Cire de Carnauba PEG-10 Soy Sterol Potato Starch Modified Butylene Glycol Caprylic/Capric Triglyceride Biotin Argania Spinosa Kernel Oil