aboutface Matte Fluid Eye Paint White Noise — White liquid eyeshadow, high-pigment matte finish

aboutface Matte Fluid Eye Paint in White Noise is a high-pigment, long-wearing liquid eyeshadow that creates an opaque, velvety matte white finish without creasing.

Designed for bold graphic looks and everyday matte brightening, this vegan and cruelty-free liquid shadow delivers rich coverage in a single sweep. The formula is built to layer and blend while staying put, so you can create everything from a soft matte base to a dramatic, no-budge statement lid. Its easy-to-use applicator helps place color accurately, making the product accessible for both makeup beginners and professionals.

How intense is the color payoff and can it build?

The pigment load in White Noise is concentrated for immediate opacity, so one coat gives a vivid white base, and additional layers deepen the finish without cracking. The formula is buildable and designed to sit smoothly on the lid rather than cake up, allowing controlled dimension and coverage.

• Single-swipe opacity for bright white coverage.
• Buildable layers for sheer to full intensity.
• Matte finish that remains smooth when layered.

Will it stay matte and resist creasing throughout the day?

White Noise is formulated to dry down to a velvety matte surface that resists transfer and creasing under normal wear. While long-lasting on its own, pairing it with an eye primer can extend wear on oily lids or in humid conditions.

• No-budge matte finish that minimizes smudging.
• Formulated to reduce creasing when applied to clean lids.
• Compatible with primers for extra hold in challenging conditions.

How easy is the application for precise looks or quick routines?

The product includes a precision applicator designed to deposit pigment exactly where you want it, which simplifies both detailed lines and broad washes of color. The cream-to-set texture allows short blending time before it sets, making it practical for quick makeup routines as well as intricate designs.

• Precision applicator for targeted placement.
• Smooth glide for easy blending before setting.
• Suitable for precise graphic work or fast lid coverage.

What ethical and shade-range benefits does this offer?

aboutface Matte Fluid Eye Paint is vegan and cruelty-free, formulated without animal-derived ingredients and not tested on animals. White Noise pairs well with the brand's broader shade lineup, allowing seamless mixing with neutrals and bold colors to suit many skin tones and style preferences.

• Vegan and cruelty-free formulation.
• Mixes cleanly with other shades for custom looks.
• Part of a diverse shade range for versatility.

Who is this for? Makeup lovers who want a reliable, high-impact matte white shadow—whether you’re creating editorial graphics, brightening the inner corner, or building a neutral matte base. It’s ideal for artists needing a punchy white pigment, beauty enthusiasts seeking vegan options, and anyone who prefers an easy-to-apply liquid formula that sets to a no-budge matte finish.

Ingredients

Isododecane, Microcrystalline Wax, Isodecyl Neopentanoate, Mica, Trimethylsiloxysilicate, Disteardimonium Hectorite, Dipentaerythrityl Tetrahydroxystearate/Tetraisostearate, Polyethylene, Hydrogenated Polycyclopentadiene, Boron Nitride, Silica, Propylene Carbonate, Silica Dimethyl Silylate; Tocopherol, [+/- (May contain / Peut container): Blue 1 Lake (CI 42090), Iron Oxides (CI 77499), Iron Oxides (CI 77492), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Ferric Ferrocyanide (CI 77510), Manganese Violet (CI 77742), Yellow 5 Lake (CI 19140), Ultramarines (CI 77007)]