What does purple shampoo do?

Purple pigments neutralise yellow and brassy tones in blonde, grey and silver hair, keeping colour cool and bright.

How often should I use purple shampoo?

Usually once or twice a week — too often can leave a violet tint. Leave it on for the time stated, then condition.

Is purple shampoo only for blondes?

It's best for blonde, grey, silver and highlighted hair. For brassy orange tones in brunettes, a blue toning shampoo works better.

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