The golden rule: thinnest to thickest
Apply products in order of texture — watery toners and serums first, then creams and oils. This lets lightweight actives absorb before you seal them in.
A simple, safe routine
Morning: cleanse → vitamin C → hyaluronic acid → moisturiser → SPF.
Evening: cleanse → treatment (retinol OR an exfoliating acid — not both) → hydrating serum → moisturiser.
What not to mix (when starting out)
- Retinol + strong AHAs/BHAs on the same night — alternate instead.
- Multiple strong acids at once — pick one.
- Always pair actives with hydration (ceramides) and daily SPF.
Introduce one new active at a time, build up frequency slowly, and if skin gets red or tight, scale back and focus on barrier repair.
Frequently asked questions
What order do I apply skincare?
Cleanser, toner, serums (thinnest first), eye cream, moisturiser, then SPF in the morning or face oil at night — thinnest to thickest.
Can I use vitamin C and retinol together?
It's gentler to use vitamin C in the morning and retinol at night. Advanced users sometimes combine them, but separating reduces irritation.
How do I know if I'm over-doing actives?
Redness, stinging, tightness, flaking or breakouts can signal a damaged barrier. Pause actives, focus on gentle hydration and ceramides, then reintroduce slowly.
Shop the edit
Exfoliators & Acids · Vitamin C · Anti-Ageing · Hyaluronic Acid · Ceramide Skincare
Enjoy 10% off everything this summer with free UK delivery — browse all categories or shop by brand.