{"product_id":"virtue-volumizing-hair-primer-spray-lightweight-non-aerosol-root-lift-with-alpha-keratin","title":"VIRTUE Volumizing Hair Primer Spray — Lightweight Non-Aerosol Root Lift with Alpha Keratin","description":"\u003cstrong\u003eVIRTUE Volumizing Hair Primer Spray is a lightweight, non-aerosol mist that builds root memory and primes hair for fuller, longer-lasting styles without stickiness.\u003c\/strong\u003e\n\n\u003cp\u003eThis weightless primer is designed to give fine or flat hair a noticeable lift while creating a smooth foundation for styling. Enriched with VIRTUE’s proprietary Alpha Keratin 60ku protein, the formula absorbs quickly to add body and shine, protect against buildup, and help hair hold its shape. It’s fragrance-forward with a citrus-floral scent and formulated without sulfates, parabens, phthalates, synthetic dyes, or gluten—safe for color- and chemically-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this spray create volume without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe mist deposits a light film at the root that encourages hair to lift and keeps strands separated, avoiding the flat, heavy feeling typical of heavier mousses or creams. Its non-aerosol delivery ensures even coverage so you can target roots precisely. Over time, the Alpha Keratin 60ku works to strengthen hair structure while styling benefits remain immediate.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNon-aerosol fine mist for controlled root placement\u003c\/li\u003e\n  \u003cli\u003eLightweight formula that won’t leave residue or stickiness\u003c\/li\u003e\n  \u003cli\u003eAlpha Keratin 60ku to support strand strength and texture\u003c\/li\u003e\n  \u003cli\u003eSuitable for daily use without build-up\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how should I apply the primer for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to damp, towel-dried hair before blow-drying or heat styling to create a foundation that boosts volume and extends style memory. Spray at the roots and lightly through mid-lengths, then comb or finger through for even distribution. Finish with your preferred heat tools or air-dry for natural lift.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on damp hair for optimal root lift\u003c\/li\u003e\n  \u003cli\u003eTarget roots for maximum volume, mid-lengths for added texture\u003c\/li\u003e\n  \u003cli\u003eLayer under other styling products without causing weight or grit\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styling benefits and scent can I expect?\u003c\/h3\u003e\n\u003cp\u003eBeyond lift, the primer helps maintain the architecture of your style so blowouts and textured looks hold longer. It adds a luminous sheen without greasiness, making hair look polished and full. The fragrance blends leafy greens, white pear, spearmint leaf, and lemon essential oils for a refreshing citrus-floral finish.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImproves style memory for longer-lasting shapes and volume\u003c\/li\u003e\n  \u003cli\u003eLeaves hair shiny and soft, not sticky or stiff\u003c\/li\u003e\n  \u003cli\u003eRevitalizing citrus-floral scent with pear and mint accords\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes—the formula is free from sulfates, parabens, phthalates, synthetic colors, and gluten, and it’s cruelty-free. Its gentle composition makes it compatible with color-treated and chemically processed hair while providing a pre-styling boost without compromising treatment results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of common harsh ingredients that can strip color\u003c\/li\u003e\n  \u003cli\u003eDesigned to be gentle on processed and delicate hair types\u003c\/li\u003e\n  \u003cli\u003eCruelty-free and formulated without synthetic dyes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Volumizing Hair Primer Spray is ideal for anyone with fine, limp, or flat hair who wants a lightweight pre-styling product to build volume and hold. It also suits clients seeking a clean-formula primer compatible with color or chemical treatments, and anyone who prefers a non-sticky, fragrant mist that supports everyday styling and long-term hair resilience.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on colored hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The formula is free of sulfates, parabens, and synthetic dyes, making it safe for color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will it make my hair sticky or heavy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. The lightweight, non-aerosol mist is designed to add volume without stickiness or weight.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":53429251735899,"sku":"B07PYHD423","price":52.37,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/virtue-volumizing-primer-front-packaging.jpg?v=1782234489","url":"https:\/\/remediesbeauty.co.uk\/products\/virtue-volumizing-hair-primer-spray-lightweight-non-aerosol-root-lift-with-alpha-keratin","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}