{"product_id":"virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe-daily-smoothing-with-alpha-keratin-60ku","title":"VIRTUE Smooth Sulfate-Free Shampoo for Frizz Control — Color-Safe Daily Smoothing with Alpha Keratin 60ku","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Smooth Sulfate-Free Shampoo gently cleanses while reducing frizz and smoothing textured hair for a softer, shinier finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned as a daily smoothing cleanser, this sulfate-free shampoo pairs restorative science with salon-worthy lather to refine cuticles and tame unruly strands. It uses VIRTUE’s Alpha Keratin 60ku technology plus moisturizing botanicals to target the friction and roughness that cause frizz, delivering easier styling and long-lasting manageability without stripping color or moisture.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo reduce frizz from the first wash?\u003c\/h3\u003e\n\u003cp\u003eThe formula works on the hair surface and fiber level: gentle surfactants remove grime while Alpha Keratin 60ku helps fill and re-smooth micro-roughness on the cuticle. That lowers friction between strands so hair lies flatter and reflects light more evenly, giving a smoother appearance right away.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku helps repair and smooth cuticle irregularities.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free cleansing avoids harsh moisture stripping.\u003c\/li\u003e\n  \u003cli\u003eLightweight conditioning agents detangle and reduce static.\u003c\/li\u003e\n  \u003cli\u003eSoft lather rinses clean without roughening the hair surface.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work for my color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes—VIRTUE Smooth Shampoo is formulated to be color safe and contains no sulfates, synthetic dyes, or harsh parabens that can accelerate fading. The gentle surfactants and protein-supporting ingredients clean without compromising tone or shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree from sulfates, parabens, phthalates, and synthetic colors.\u003c\/li\u003e\n  \u003cli\u003eSafe for both color-treated and chemically relaxed or permed hair.\u003c\/li\u003e\n  \u003cli\u003eHelps maintain vibrancy while reducing surface roughness that dulls color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the scent and texture enhance the washing experience?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo produces a plush, creamy lather and finishes soft rather than squeaky-dry, leaving hair easy to comb. Its fragrance blends herbal, citrus, and mint notes with calming lavender for a fresh, restorative aroma that lingers subtly after rinsing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLuxurious lather for easy distribution through the hair.\u003c\/li\u003e\n  \u003cli\u003eFragrance combines herbs, citrus, lavender and mint essential oils.\u003c\/li\u003e\n  \u003cli\u003eLeaves hair feeling smooth, not stripped or heavy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it with other products for best results?\u003c\/h3\u003e\n\u003cp\u003eFor optimized smoothing, use Smooth Shampoo with the matching Smooth Conditioner as an in-shower duo to continue cuticle refinement and moisture sealing. Apply shampoo to wet hair, massage to activate lather, rinse, and follow with conditioner focusing on mid-lengths to ends.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePair with VIRTUE Smooth Conditioner for in-shower smoothing treatment.\u003c\/li\u003e\n  \u003cli\u003eUse daily or as often as needed—sulfate-free allows gentler frequent use.\u003c\/li\u003e\n  \u003cli\u003eCombine with heat protectant and styling creams for extended frizz control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: VIRTUE Smooth Sulfate-Free Shampoo is suitable for anyone seeking to control frizz, enhance curl or wave definition, and protect color—especially those with frizz-prone, wavy, or curly textures. It also fits routines for chemically treated or color-treated hair and for people who prefer cleaner ingredient lists free of sulfates, parabens, phthalates, and synthetic dyes.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Smooth Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to protect color while gently cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this every day on curly hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The gentle formula is suitable for frequent use and helps manage frizz.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":53435276165467,"sku":"B07NLHR99Q","price":29.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/virtue-smooth-shampoo-front-packaging.jpg?v=1782312914","url":"https:\/\/remediesbeauty.co.uk\/products\/virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe-daily-smoothing-with-alpha-keratin-60ku","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}