{"product_id":"virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe-alpha-keratin-60ku-formula","title":"VIRTUE Smooth Sulfate-Free Shampoo for Frizz Control — Color-Safe, Alpha Keratin 60ku Formula","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Smooth Sulfate Free Shampoo is a lathering, frizz-reducing cleansing formula infused with Alpha Keratin 60ku to smooth cuticles, lock in moisture, and protect color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis salon-grade shampoo cleans hair gently while targeting the surface roughness that causes frizz. The formula is free of sulfates, parabens, phthalates, synthetic dyes, and is cruelty-free and gluten-free. A blend of herbs, fruits, lavender and mint gives a restorative scent while ingredient science works to re-pave cuticles and reduce strand friction so hair looks smoother and more manageable after each wash.\u003c\/p\u003e\n\n\u003ch3\u003eHow does VIRTUE Smooth Shampoo reduce frizz without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo uses Alpha Keratin 60ku protein to rebuild and realign cuticle edges so strands glide past one another with less friction. Lightweight cleansing agents remove oils and buildup without stripping, so moisture and shine stay balanced.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku helps repair and smooth the hair surface.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants cleanse gently to preserve natural oils.\u003c\/li\u003e\n  \u003cli\u003eLeaves a soft, non-greasy finish suitable for layering with conditioners or leave-ins.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes—VIRTUE Smooth is formulated to be color-safe and gentle on chemically treated strands. It avoids harsh sulfates and synthetic dyes that can accelerate color fade.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eNo sulfates, parabens, phthalates or synthetic colors.\u003c\/li\u003e\n  \u003cli\u003eMaintains moisture to limit color-stripping dryness.\u003c\/li\u003e\n  \u003cli\u003ePairs well with the Smooth Conditioner for enhanced protection and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how does scent affect the experience?\u003c\/h3\u003e\n\u003cp\u003eThe fragrance combines herbal, fruity, and citrus top notes with calming lavender and fresh mint essential oils. The scent is designed to feel restorative, not overpowering, adding a spa-like element to everyday washing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHerbal and fruity accents for a bright, clean aroma.\u003c\/li\u003e\n  \u003cli\u003eLavender and mint provide soothing and fresh top notes.\u003c\/li\u003e\n  \u003cli\u003eBalanced scent that won’t compete with leave-in or styling products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use VIRTUE Smooth Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eMassage into wet hair, focus on the scalp to lift impurities, then rinse thoroughly. For targeted smoothing, follow with VIRTUE Smooth Conditioner and style as usual—regular use helps maintain reduced frizz and improved strand slip.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly and apply a quarter-sized amount, adjust by length and texture.\u003c\/li\u003e\n  \u003cli\u003eWork into a rich lather at the scalp, then rinse and repeat if needed.\u003c\/li\u003e\n  \u003cli\u003eFollow with Smooth Conditioner for a full in-shower smoothing treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Smooth Sulfate Free Shampoo is ideal for anyone with frizz-prone, wavy, or curly hair seeking a gentle, science-backed cleanse that improves texture and manageability. It's also a smart choice for people with color-treated or chemically processed hair who want to preserve color and add surface-smoothing benefits without heavy silicones or harsh surfactants. If you prefer cruelty-free, gluten-free formulations with restorative fragrance notes, this shampoo fits into a salon-quality at-home routine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Smooth Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It is formulated without sulfates or synthetic dyes and is labeled color-safe to help preserve treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on fine curly hair without weighing it down?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight, sulfate-free formula cleanses and smooths without heavy residues, suitable for fine curls.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":53430706372955,"sku":"B07PXGX123","price":91.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/virtue-bottle-front-smooth-shampoo.jpg?v=1782256151","url":"https:\/\/remediesbeauty.co.uk\/products\/virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe-alpha-keratin-60ku-formula","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}