{"product_id":"virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe-alpha-keratin-60ku-for-curly-wavy-hair","title":"VIRTUE Smooth Sulfate-Free Shampoo for Frizz Control — Color-Safe, Alpha Keratin 60ku for Curly \u0026 Wavy Hair","description":"\u003cstrong\u003eVIRTUE Smooth Sulfate-Free Shampoo is a lathering, frizz-reducing cleanser formulated with Alpha Keratin 60ku to smooth cuticles, lock in moisture, and protect color-treated hair.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned for textured, wavy, and curly hair that resists control, this shampoo combines gentle surfactants with restorative actives to cleanse without stripping. The signature Alpha Keratin 60ku protein helps rebuild and re-map rough cuticles, reducing friction between strands so hair dries smoother and shines more evenly. Fragrance notes of lavender, mint, and citrus keep the wash experience fresh and calming, while the formula avoids sulfates, parabens, phthalates, and synthetic dyes.\u003c\/p\u003e\n\n\u003ch3\u003eHow does VIRTUE Smooth Shampoo reduce frizz and improve texture?\u003c\/h3\u003e\n\u003cp\u003eThe formula targets frizz by resurfacing individual hair fibers: Alpha Keratin 60ku fills and aligns damaged cuticle edges, which decreases the micro-roughness that traps humidity. By lowering friction between strands, hair moves more smoothly and reflects light better, so curls appear more defined and less puffy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku helps re-pave and strengthen cuticle layers.\u003c\/li\u003e\n  \u003cli\u003eGently cleansing surfactants remove impurities without over-drying.\u003c\/li\u003e\n  \u003cli\u003eReduces strand-to-strand friction for smoother slip and definition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the sulfate-free formula avoids harsh detergents that can accelerate color fade and strip treatments. It was developed to cleanse while preserving salon services and maintaining moisture balance, so vibrancy lasts longer between appointments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing protects color integrity.\u003c\/li\u003e\n  \u003cli\u003eFormulated without synthetic colors or drying ingredients.\u003c\/li\u003e\n  \u003cli\u003eCompatible with chemical treatments and gentle enough for regular use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat will I notice in everyday use and how should I use it?\u003c\/h3\u003e\n\u003cp\u003eExpect a silky lather that rinses clean without residue; repeated use contributes to smoother, more manageable hair with enhanced shine. Use it as your primary shampoo, pair with VIRTUE Smooth Conditioner for a targeted smoothing treatment, and follow with styling products suited to your curl pattern.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, lather, and rinse thoroughly — repeat if needed for buildup.\u003c\/li\u003e\n  \u003cli\u003eFollow with Smooth Conditioner to re-seal and hydrate cuticles.\u003c\/li\u003e\n  \u003cli\u003eFor best results, integrate into a routine that minimizes heat and uses protective products.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is in the formula and what is left out?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo blends restorative protein technology with botanically inspired fragrance notes and skin-friendly surfactants. VIRTUE intentionally excludes sulfates, parabens, phthalates, synthetic dyes, and gluten, and the product is cruelty-free.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKey inclusion: Alpha Keratin 60ku protein for structural repair.\u003c\/li\u003e\n  \u003cli\u003eFragrance: herbal, fruity, citrus elements with lavender and mint essential oils.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates, parabens, phthalates, synthetic colors, and gluten.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Smooth Sulfate-Free Shampoo is aimed at people with frizz-prone, wavy, or curly hair who want a gentle daily cleanser that improves texture and preserves color. It also suits anyone seeking a science-forward smoothing routine without harsh detergents—particularly those who pair a nourishing shampoo and conditioner to manage frizz from the shower outward.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use VIRTUE Smooth Shampoo every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its sulfate-free formula gently cleanses and is suitable for daily use on most hair types, including color-treated hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo weigh down fine hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The formula is designed to clean without heavy residue; fine hair may prefer a small amount and thorough rinsing for best results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":53430674391387,"sku":"B07NLHSL15","price":56.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/virtue-smooth-shampoo-front-bottle.jpg?v=1782255390","url":"https:\/\/remediesbeauty.co.uk\/products\/virtue-smooth-sulfate-free-shampoo-for-frizz-control-color-safe-alpha-keratin-60ku-for-curly-wavy-hair","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}