{"product_id":"virtue-recovery-sulfate-free-shampoo-for-damaged-hair-color-safe-keratin-repair-with-baobab-oil","title":"VIRTUE Recovery Sulfate-Free Shampoo for Damaged Hair — Color-Safe, Keratin Repair with Baobab Oil","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Recovery Sulfate Free Shampoo rebuilds damaged hair by depositing human keratin and nourishing oils while gently removing daily buildup.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for hair weakened by heat, chemical processing, or color, this sulfate-free shampoo uses a human-derived keratin protein and baobab seed oil to repair and soften strands without stripping pigment. It cleanses gently, fills in cuticle cracks, and supports smoother, more resilient hair after repeated use. The formula is free of harsh sulfates, making it suitable for anyone who needs a restorative daily cleanse that protects color and reduces frizz.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo repair damaged hair?\u003c\/h3\u003e\n\n\u003cp\u003eVIRTUE Recovery Shampoo contains Alpha Keratin 60ku, a high-purity form of human keratin designed to bind to damaged areas and rebuild the hair shaft. Combined with conditioning emollients, it fills microscopic breaks in the cuticle and improves tensile strength over time.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku deposits intact keratin protein into weakened fibers.\u003c\/li\u003e\n  \u003cli\u003eBaobab seed oil adds moisture and smooths rough cuticle edges.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants cleanse without stripping structural proteins or color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it protect my color-treated hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the gentle, non-stripping formula is crafted to preserve salon color while improving strand condition. By repairing cuticle damage, it helps sealed color remain vibrant longer and reduces the need for color-corrective touch-ups.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eNo aggressive sulfates that fade dye faster.\u003c\/li\u003e\n  \u003cli\u003eKeratin reinforcement helps cuticle lay flatter, minimizing color loss.\u003c\/li\u003e\n  \u003cli\u003eConditioning agents reduce friction that can dull color over time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Recovery Shampoo for the best results?\u003c\/h3\u003e\n\n\u003cp\u003eUse it as your regular cleansing step: lather, rinse, and follow with VIRTUE Recovery Conditioner for targeted repair. For very damaged hair, shampoo twice — first to dissolve surface buildup, second to allow treatment ingredients to penetrate.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage gently into scalp and lengths.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly and pair with the matching conditioner for optimal repair.\u003c\/li\u003e\n  \u003cli\u003eUse regularly; improvements accumulate with continued application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo suitable for daily use and sensitive scalps?\u003c\/h3\u003e\n\n\u003cp\u003eThe sulfate-free, gentle cleansing system makes it suitable for frequent use and for many sensitive scalps, though individual reactions vary. It avoids harsh detergents that commonly cause dryness and irritation, focusing instead on restorative ingredients.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFormulated without strong sulfates to minimize dryness.\u003c\/li\u003e\n  \u003cli\u003eBalanced surfactants clean without aggressive stripping.\u003c\/li\u003e\n  \u003cli\u003eRecommended to patch-test if you have a known scalp sensitivity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Recovery Sulfate Free Shampoo is aimed at people with chemically treated, heat-stressed, or visibly damaged hair who want a color-safe, reparative daily cleanser. It suits anyone seeking to restore softness and strength without sacrificing pigment, including those looking for salon-grade protein treatment benefits in a regular shampoo. If you want progressive repair, reduced frizz, and gentler color maintenance from your everyday cleanser, Recovery Shampoo is formulated to deliver those results when used consistently with the Recovery Conditioner.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eGluten Free\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Recovery Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Its sulfate-free formula is designed to protect color while repairing hair with keratin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Recovery Shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it regularly as your cleansing step; twice per wash helps very damaged hair absorb repair ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":53430696771931,"sku":"B07PVCKH1Z","price":75.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/virtue-recovery-front-bottle.jpg?v=1782256021","url":"https:\/\/remediesbeauty.co.uk\/products\/virtue-recovery-sulfate-free-shampoo-for-damaged-hair-color-safe-keratin-repair-with-baobab-oil","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}