{"product_id":"virtue-recovery-sulfate-free-shampoo-for-damaged-color-treated-hair-keratin-baobab-oil-hydrating-repair","title":"VIRTUE Recovery Sulfate-Free Shampoo for Damaged \u0026 Color-Treated Hair — Keratin + Baobab Oil, Hydrating Repair","description":"\u003cstrong\u003eVIRTUE Recovery Sulfate-Free Shampoo rebuilds and gently cleans damaged hair by depositing human keratin protein and nourishing baobab oil with every wash.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned to repair strands while cleansing, this sulfate-free shampoo uses VIRTUE's proprietary Alpha Keratin 60ku to target gaps in the hair cuticle and restore strength and softness. Lightweight surfactants remove daily grime without stripping moisture, and baobab seed oil helps condition and improve manageability. The scent blends creamy coconut and bright yuzu with warm woody base notes for a salon-fresh experience.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo help damaged or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eInstead of only cleaning, Recovery Shampoo deposits a pure human keratin protein into weakened areas of the strand to smooth and reinforce the cuticle. That rebuilding action reduces the appearance of frizz and brittleness while improving elasticity over repeated use.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku fills micro-cracks in the hair surface\u003c\/li\u003e\n  \u003cli\u003eBaobab seed oil conditions and softens dry fibers\u003c\/li\u003e\n  \u003cli\u003eSulfate-free formula preserves color and avoids excess dryness\u003c\/li\u003e\n  \u003cli\u003eSuitable after coloring, bleaching, or chemical services\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it lather and rinse clean without stripping moisture?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula produces a generous, creamy lather that lifts oils and product residue but finishes with a clean, hydrated feel rather than a squeaky strip. Mild cleansing agents were selected to balance effective removal with preservation of natural lipids and color vibrancy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy, foaming texture that rinses smoothly\u003c\/li\u003e\n  \u003cli\u003eHydrating finish helps maintain softness between treatments\u003c\/li\u003e\n  \u003cli\u003eNo sulfates, parabens, phthalates, or synthetic dyes\u003c\/li\u003e\n  \u003cli\u003eGluten-free and cruelty-free formulation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does the fragrance and sensory experience perform in use?\u003c\/h3\u003e\n\u003cp\u003eThe scent combines creamy coconut and uplifting yuzu with subtle woody undertones for a warm, tropical profile that complements salon routines. The fragrance is noticeable without overpowering, leaving hair smelling fresh after rinsing and styling.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCreamy coconut and tropical yuzu top notes\u003c\/li\u003e\n  \u003cli\u003eWarm wood base for a refined finish\u003c\/li\u003e\n  \u003cli\u003eBalanced scent strength suitable for daily use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat should I expect when adding this to my haircare routine?\u003c\/h3\u003e\n\u003cp\u003eUse it like any daily shampoo: apply to wet hair, lather, and rinse, then follow with a conditioner or treatment for best results. Over time the keratin deposition helps improve texture and manageability, making styling easier and reducing the look of damage.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePair with VIRTUE Recovery Conditioner for enhanced repair\u003c\/li\u003e\n  \u003cli\u003eWorks on all hair types, especially dry, brittle, or color-treated strands\u003c\/li\u003e\n  \u003cli\u003eRegular use promotes smoother, softer-feeling hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VIRTUE Recovery Sulfate-Free Shampoo is aimed at anyone wanting to improve the condition of hair that’s been weakened by heat, coloring, or chemical services. It's a fit for people who want a repair-focused daily cleanser that protects color and adds softness without harsh surfactants. Ideal when paired with the matching Recovery Conditioner for a complete at-home treatment regimen.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Lauroyl Glycinate, Glycerin, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Sodium Chloride, Amodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer-4, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, Laureth-9, Lactic Acid, Sorbic Acid, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxide).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Recovery Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to clean gently while protecting color and chemical treatments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo for repair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it regularly as your primary cleanser; pairing with the Recovery Conditioner boosts repair results over time.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":53438073962843,"sku":"B07PVCJ9JG","price":29.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/virtue-recovery-shampoo-front-bottle_953c1ebe-5782-4179-841a-11c4d6ce9827.jpg?v=1782351433","url":"https:\/\/remediesbeauty.co.uk\/products\/virtue-recovery-sulfate-free-shampoo-for-damaged-color-treated-hair-keratin-baobab-oil-hydrating-repair","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}