{"product_id":"virtue-full-volumizing-shampoo-sulfate-free-thickening-cleanser-for-color-treated-hair-lightweight-body","title":"VIRTUE Full Volumizing Shampoo — Sulfate-Free Thickening Cleanser for Color-Treated Hair, Lightweight Body","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Full Volumizing Shampoo is a sulfate-free cleanser formulated to lift roots, thicken strands, and deliver lightweight, long-lasting body without stripping color.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for anyone who wants fuller-looking hair, this gentle shampoo combines a unique protein technology with a light lather to remove buildup while preserving moisture and color. It targets fine, limp hair by increasing the appearance of density at the root and along the shaft, yet rinses clean so hair stays bouncy instead of weighed down.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo create visible volume without heavy residue?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses a proprietary Alpha Keratin 60ku protein that bonds to fragile areas of the hair fiber, creating the sensation of thicker strands without adding sticky or greasy residues. A lacy, lightweight foam lifts at the roots and cleanses excess oil that flattens style, so body lasts between washes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku helps fill and reinforce fine strands for fuller look.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants clean gently to avoid stripping natural oils.\u003c\/li\u003e\n  \u003cli\u003eLight foaming action rinses away easily to prevent product buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for colored or chemically treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes—this shampoo is formulated to be color-safe and free of harsh sulfates that can accelerate fading. Its mild cleansing system removes grime and excess oil while helping preserve treatments and color vibrancy when used as part of a regular care routine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates, parabens, phthalates, and synthetic dyes.\u003c\/li\u003e\n  \u003cli\u003eGluten-free and cruelty-free formulation for gentle daily use.\u003c\/li\u003e\n  \u003cli\u003eSuitable for chemically treated, highlighted, and natural color hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat does it smell like and how will it feel on my hair?\u003c\/h3\u003e\n\u003cp\u003eThe fragrance is a bright citrus-floral blend with leafy green notes, white pear highlights, refreshing spearmint leaf, and a touch of lemon essential oil. Expect a clean, invigorating scent and a silky rinse result—hair feels refreshed, softer, and holds more body without stiffness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCitrus and floral top notes with subtle green freshness.\u003c\/li\u003e\n  \u003cli\u003eNon-sticky finish that supports styling and volume retention.\u003c\/li\u003e\n  \u003cli\u003eCreates a lightweight, touchable texture for easy styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use VIRTUE Full to get the best volumizing effect?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair, focusing on the roots and scalp, then work into a gentle lather and rinse thoroughly. For added lift, follow with a compatible VIRTUE volumizing conditioner or root-lift styling product and blow-dry while lifting at the roots.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse daily or as needed to manage oil and maintain volume.\u003c\/li\u003e\n  \u003cli\u003ePair with VIRTUE volumizing conditioner for balanced moisture.\u003c\/li\u003e\n  \u003cli\u003eBlow-dry with a round brush for maximum root lift and body.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: VIRTUE Full Sulfate-Free Volumizing Shampoo is ideal for people with fine, limp, or flat hair who want visible thickness and lift without heavy buildup. It also suits anyone with color-treated or chemically processed hair seeking a gentle, performance-driven daily cleanser that improves strand density appearance while maintaining softness and shine.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is VIRTUE Full safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It's sulfate-free and formulated to cleanse gently while helping maintain color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo for best results?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use daily or as needed; pairing with a volumizing conditioner and root-lift styling improves results.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":53438071505243,"sku":"B07NLHR4S6","price":29.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/virtue-full-front-bottle_54f7b6be-02ab-436d-b817-f5538153364e.jpg?v=1782351335","url":"https:\/\/remediesbeauty.co.uk\/products\/virtue-full-volumizing-shampoo-sulfate-free-thickening-cleanser-for-color-treated-hair-lightweight-body","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}