{"product_id":"virtue-full-sulfate-free-volumizing-shampoo-color-safe-alpha-keratin-60ku-for-fuller-lightweight-body","title":"VIRTUE Full Sulfate-Free Volumizing Shampoo — Color-Safe, Alpha Keratin 60ku for Fuller, Lightweight Body","description":"\u003cp\u003e\u003cstrong\u003eVIRTUE Full Sulfate-Free Volumizing Shampoo lifts roots and thickens each strand for weightless, long-lasting body while cleansing gently.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned to boost volume without stripping hair, this lightweight shampoo uses VIRTUE's Alpha Keratin 60ku protein to strengthen and plump fine, limp strands from the inside out. Its airy lather removes buildup and excess oil while preserving moisture and color. Formulated free of sulfates, parabens, phthalates, synthetic dyes and gluten, it suits a broad range of hair needs and cosmetic treatments.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo build visible volume without heaviness?\u003c\/h3\u003e\n\u003cp\u003eVIRTUE Full Shampoo deposits a protein that integrates with the hair fiber, helping strands feel fuller without adding residue. The formula is intentionally light so it rinses clean, leaving lifted roots and a natural bounce rather than weighed-down texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlpha Keratin 60ku works to reinforce and thicken each hair shaft\u003c\/li\u003e\n  \u003cli\u003eLight lather removes oil and debris without heavy conditioners\u003c\/li\u003e\n  \u003cli\u003eRinseable formula preserves movement and manageability\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for color-treated or chemically processed hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the shampoo is color-safe and suitable for hair that has been colored, relaxed, or otherwise chemically treated. It avoids harsh sulfates and synthetic dyes that can accelerate color fade or increase dryness, so treated hair retains tone and integrity longer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing protects dyed hair pigments\u003c\/li\u003e\n  \u003cli\u003eGentle surfactants reduce stripping of moisture and color\u003c\/li\u003e\n  \u003cli\u003eCompatible with routine salon color and smoothing services\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat will I notice after a few washes?\u003c\/h3\u003e\n\u003cp\u003eUsers typically experience cleaner roots and more lifted volume after the first few uses, with hair feeling fuller and more resilient over time. Because the formula includes a proprietary keratin fragment, continued use helps strands appear denser as the protein supports structure and reduces limpness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate root-lift and oil control\u003c\/li\u003e\n  \u003cli\u003eProgressive improvement in body and strand thickness\u003c\/li\u003e\n  \u003cli\u003eFresh citrus-floral scent with pear, spearmint, and lemon notes\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients and lifestyle preferences does it support?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo focuses on effective, cosmetically conscious ingredients: a first-of-its-kind Alpha Keratin 60ku protein plus mild cleansers and fragrance derived from citrus and floral elements. It omits common sensitizers and controversial additives for users seeking cleaner beauty options.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFree of sulfates, parabens, phthalates, synthetic colors and dyes\u003c\/li\u003e\n  \u003cli\u003eGluten-free and cruelty-free formulation\u003c\/li\u003e\n  \u003cli\u003eSuitable for people prioritizing gentler, performance-driven haircare\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? VIRTUE Full Sulfate-Free Volumizing Shampoo is aimed at people with fine or flat hair who want more body and lift without sacrificing color vibrancy or moisture. It's also a good match for anyone avoiding sulfates and synthetic dyes, or for users who want a lightweight, protein-enriched cleanser that supports longer-term strand health. Use with the matching conditioner for best results if you want added detangling and continued volume support.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. VIRTUE Full is sulfate-free and formulated to be safe for color-treated and chemically processed hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use it for best volume?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use it as your regular shampoo; most users see immediate root lift and increased fullness with continued use.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VIRTUE","offers":[{"title":"Default Title","offer_id":53430699393371,"sku":"B07PW9JWCL","price":56.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/virtue-full-front-bottle.jpg?v=1782256067","url":"https:\/\/remediesbeauty.co.uk\/products\/virtue-full-sulfate-free-volumizing-shampoo-color-safe-alpha-keratin-60ku-for-fuller-lightweight-body","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}