{"product_id":"verb-purple-shampoo-12-fl-oz-violet-toned-sulfate-free-neutralizes-brassiness-and-brightens-blonde-silver-hair","title":"VERB Purple Shampoo 12 fl oz violet-toned, sulfate-free — neutralizes brassiness and brightens blonde \u0026 silver hair","description":"\u003cp\u003e\u003cstrong\u003eVERB Purple Shampoo is a violet-toned, sulfate-free shampoo that gently cleanses while neutralizing brassy yellow tones in blonde, grey, and silver hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated with professional-grade violet pigment, açaí extract, frankincense oil, and coconut fatty acids, this 12 fl oz bottle brightens and refreshes color between salon visits without harsh sulfates or parabens. The lightweight formula deposits corrective pigment as it cleanses, helping to reduce brassiness while adding moisture and shine. It's vegan, cruelty-free, PETA-certified, and safe for color-treated hair, suitable for a wide range of textures and everyday use.\u003c\/p\u003e\n\n\u003ch3\u003eHow does VERB Purple Shampoo reduce brassiness?\u003c\/h3\u003e\n\u003cp\u003eThe violet pigment in the formula counteracts warm, yellow undertones by temporarily tinting strands with cool pigments during washing. Regular use helps maintain cooler, brighter blondes and silvers between color appointments without heavy or drying chemicals.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePro-grade violet pigment deposits corrective tone while you shampoo\u003c\/li\u003e\n  \u003cli\u003eUse as needed to target yellowing and restore cooler hues\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing action avoids stripping color or moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo dry out my hair or affect color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eVERB Purple Shampoo is formulated to hydrate as it tones: açaí extract and coconut fatty acids nourish strands while frankincense oil smooths the scalp and cuticle. It’s free of sulfates, parabens, and gluten, so it's designed to be safe on color-treated hair and help preserve vibrancy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHydrating botanicals help maintain softness and manageability\u003c\/li\u003e\n  \u003cli\u003eSulfate-free formula reduces aggressive stripping of color\u003c\/li\u003e\n  \u003cli\u003eRecommended pairing with Verb Purple Mask for extra moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use VERB Purple Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a small amount to wet hair and massage from roots to ends to ensure even coverage and toning. Lather thoroughly then rinse; follow with Verb Purple Mask when extra brightening or hydration is needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse sparingly—start with a small squeeze to avoid over-toning\u003c\/li\u003e\n  \u003cli\u003eLeave on a minute or two if stronger toning is desired, then rinse\u003c\/li\u003e\n  \u003cli\u003eAlternate with a regular gentle shampoo to maintain balanced color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow quickly will I see brightening and toning effects?\u003c\/h3\u003e\n\u003cp\u003eMany users notice visible reduction in brassiness and increased shine after the first use, with progressive improvement as part of a routine. Results depend on original hair color, porosity, and how frequently you use the product.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible toning often after one wash for blondes and silvers\u003c\/li\u003e\n  \u003cli\u003eCombine with the Purple Mask for deeper correction and hydration\u003c\/li\u003e\n  \u003cli\u003eAdjust frequency to avoid over-depositing violet pigment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: VERB Purple Shampoo is suited for people with blonde, grey, silver, highlighted, or lightened hair who want to reduce yellow or brassy tones without aggressive detergents. It works for all hair textures and for both color-treated and natural light tones, and is a good fit for anyone seeking a vegan, cruelty-free toning shampoo that also adds moisture and shine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eVerb® Purple Shampoo: Aqua\/Water\/Eau, Sodium Lauroyl Sarcosinate, Cocamide Mea, Glycerin, Cocamidopropyl Betaine, Disodium Laureth Sulfosuccinate, Sodium C14-16 Olefin Sulfonate, Laureth-3, Dimethyl Isosorbide, Boswellia Carterii Oil, Euterpe Oleracea Fruit Extract, Panthenol, Anhydroxylitol, Calcium Gluconate, Carnosine, Gluconolactone, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, Maltodextrin, Xylitol, Xylitylglucoside, Maleic Acid, Glycol Distearate, Trideceth-12, Glycol Stearate, PEG-150 Distearate, PEG-12 Dimethicone, Parfum\/Fragrance, Polyquaternium-7, Polyquaternium-10, Quaternium-80, Sarcosine, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Amodimethicone, Lauric Acid, Xanthan Gum, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Potassium Sorbate, Sodium Benzoate, Cetrimonium Chloride, Peg-12 Allyl Ether, Citric Acid, BHT, Linoleamidopropyl PG-Dimonium Chloride Phosphate Dimethicone, Sodium Sulfate, Propylene Glycol, Sodium Acetate, Isopropyl Alcohol, Benzyl Alcohol, Silica, Dehydroacetic Acid, Tartaric Acid, CI 60730 (Ext. Violet 2), Amyl Cinnamyl, Benzyl Cinnamate, Benzyl Salicylate, Citral, Citronellol, Geraniol, Hexyl Cinnamyl, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool, Alpha-Isomethyl Ionone. VPS01-S21. ingredients listed may vary slightly from products received. please refer to your packaging for the most up-to-date ingredient information and any warnings or instructions.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use VERB Purple Shampoo on color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated to be safe on color-treated hair; it tones brassiness while hydrating without sulfates or parabens.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Start with once a week and adjust. Use more often for persistent brassiness, less often to avoid over-toning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"VERB","offers":[{"title":"Default Title","offer_id":53438453121371,"sku":"B09QBSP51B","price":34.05,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/verb-purple-shampoo-front-bottle.jpg?v=1782356240","url":"https:\/\/remediesbeauty.co.uk\/products\/verb-purple-shampoo-12-fl-oz-violet-toned-sulfate-free-neutralizes-brassiness-and-brightens-blonde-silver-hair","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}