{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-shade-4-0-light-medium-cool-hyaluronic-centella","title":"Tower 28 Swipe Serum Concealer Hydrating Medium-Full Coverage — Shade 4.0 Light\/Medium Cool, Hyaluronic + Centella","description":"\u003cp\u003e\u003cstrong\u003eSwipe Serum Concealer by Tower 28 is a hydrating, medium-to-full coverage concealer that glides on like a serum while brightening under-eyes and covering redness and blemishes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for sensitive skin, this lightweight cream concealer combines cosmetic pigments with skincare actives—like hyaluronic acid for moisture and centella asiatica for soothing—so you get even coverage that looks natural and feels comfortable all day. Shade 4.0, labeled DTLA, reads as light with medium cool undertones and is formulated to minimize creasing, flaking, and heaviness often associated with thicker formulas.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer hydrate without feeling heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula uses hyaluronic acid to attract and hold moisture at the surface while keeping pigment weight low, producing a serum-like glide that doesn’t sink into fine lines. Lightweight emollients and a creamy base allow buildable coverage without caking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for surface hydration and plump-looking skin.\u003c\/li\u003e\n  \u003cli\u003eCreamy, non-greasy texture that blends easily with fingers, brush, or sponge.\u003c\/li\u003e\n  \u003cli\u003eCoated pigments reduce patchiness and resist creasing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill Swipe cover dark circles and blemishes reliably?\u003c\/h3\u003e\n\u003cp\u003eYes — the concealer offers medium-to-full, buildable coverage that can mask discoloration while maintaining a natural finish. It’s formulated to layer without looking heavy, so you can target under-eyes or spot-correct cheeks and around the nose.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBuildable pigment for customizable coverage.\u003c\/li\u003e\n  \u003cli\u003eUse one shade lighter to brighten the under-eye area.\u003c\/li\u003e\n  \u003cli\u003eBlendable finish that pairs well with setting powder for longer wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or blemish-prone skin?\u003c\/h3\u003e\n\u003cp\u003eFormulated with non-comedogenic ingredients and soothing centella asiatica, this concealer is designed for sensitive, dry, and blemish-prone complexions. Pigments are coated with lysine to reduce dryness and support a smoother appearance without irritating the skin.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCentella asiatica provides calming support for reactive skin types.\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic base minimizes pore-clogging risk.\u003c\/li\u003e\n  \u003cli\u003eLysine-coated pigments help prevent flaky texture and improve blendability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply Swipe Serum Concealer for best results?\u003c\/h3\u003e\n\u003cp\u003eSwipe directly where coverage is needed then gently blend with your preferred tool—fingers for warmth, a brush for precision, or a sponge for airbrushed finish. For extended wear, set lightly with a translucent powder, and consider using a slightly lighter shade under the eye to brighten.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSwipe from the applicator onto targeted areas.\u003c\/li\u003e\n  \u003cli\u003eBlend outward with finger, brush, or sponge for seamless edges.\u003c\/li\u003e\n  \u003cli\u003eSet with a light layer of powder to lock in place all day.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tower 28 Swipe Serum Concealer in 4.0 DTLA is ideal for people seeking medium-to-full coverage with a hydrating, skincare-driven formula—especially those with sensitive, dry, or blemish-prone skin who want a natural finish and comfortable wear. If you prefer a lightweight concealer that builds without creasing and doubles as an under-eye brightener, this shade and formula are worth trying.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can Swipe Serum Concealer be used on acne-prone skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s non-comedogenic with calming centella and lightweight pigments suitable for blemish-prone skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How do I choose between my regular shade and one lighter?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use your regular shade for spot coverage; go one shade lighter to brighten the under-eye area without over-correcting.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431019340123,"sku":"B0CFWMNJX2","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-concealer-front-packaging.jpg?v=1782258897","url":"https:\/\/remediesbeauty.co.uk\/products\/tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-shade-4-0-light-medium-cool-hyaluronic-centella","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}