{"product_id":"tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-7-0-medium-neutral-with-hyaluronic-acid-centella","title":"Tower 28 Swipe Serum Concealer — Hydrating Medium-Full Coverage, 7.0 Medium\/Neutral with Hyaluronic Acid \u0026 Centella","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer is a hydrating medium-to-full coverage concealer that glides on like a serum to instantly cover dark circles, redness, and blemishes while soothing sensitive skin.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight cream concealer blends skincare and makeup: hyaluronic acid delivers moisture, centella asiatica helps calm irritation, and lysine-coated pigments promote smooth, non-flaky coverage. Shade 7.0 (KTOWN) offers a medium tone with neutral undertones that works as a spot concealer or a brightening shade when you choose a lighter alternative. The formula is non-comedogenic and designed to sit comfortably under the eye without creasing or feeling heavy.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer hydrate without looking heavy?\u003c\/h3\u003e\n\u003cp\u003eThe formula is built around hyaluronic acid and a silky, serum-like texture that layers hydrating ingredients with buildable pigments. Rather than sitting dry on the skin, it glides and blends to create a natural finish that resists flaking.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for immediate surface hydration and plumping effect\u003c\/li\u003e\n  \u003cli\u003eLightweight, serum-like consistency that spreads easily\u003c\/li\u003e\n  \u003cli\u003eNon-greasy finish suitable for layering under powder or foundation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer calm sensitive or reactive skin?\u003c\/h3\u003e\n\u003cp\u003eTower 28 formulated this concealer with soothing ingredients like centella asiatica and gentle carrier oils to reduce the risk of irritation. It’s non-comedogenic and free from heavy pore-clogging agents, making it a considerate option for sensitive, dry, and blemish-prone skin types.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eCentella asiatica extract to help comfort reactive skin\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formulation minimizes pore congestion\u003c\/li\u003e\n  \u003cli\u003eDerm-informed ingredient choices suitable for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow much coverage and wear should I expect?\u003c\/h3\u003e\n\u003cp\u003eSwipe delivers medium to buildable full coverage—effective at concealing under-eye darkness, redness, and post-blemish marks—while retaining a natural, skin-like finish. It layers well: start light for everyday coverage or build to conceal stronger discoloration, then set with powder for extended wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium-to-full coverage that remains blendable\u003c\/li\u003e\n  \u003cli\u003eBuildable application—use one swipe for day, more for targeted coverage\u003c\/li\u003e\n  \u003cli\u003eCompatible with setting powders for longer wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I apply Swipe for best results?\u003c\/h3\u003e\n\u003cp\u003eUse the applicator to deposit concealer where you need it—under the eye, on spots, or along redness-prone areas—and blend with fingers, a brush, or sponge. For under-eye brightening, try a shade lighter than your base; for spot concealing, match your skin tone for the most natural effect.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply directly from the wand to targeted areas\u003c\/li\u003e\n  \u003cli\u003eBlend using fingertip warmth, a dense brush, or a damp sponge\u003c\/li\u003e\n  \u003cli\u003eSet with a light dusting of GetSet Powder to increase longevity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Tower 28 Swipe Serum Concealer is intended for anyone seeking a hydrating, buildable concealer that respects sensitive or dry skin—people who want skincare benefits in their makeup without heavy, cakey coverage. It’s a strong choice for those who prefer a natural finish, need dependable under-eye coverage, or want a non-comedogenic spot concealer that layers well with other products. Shade 7.0 KTOWN suits medium skin with neutral undertones; if you prefer brighter under-eye correction, select a lighter shade within the Swipe range.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Tower 28 Swipe Serum Concealer good for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated with centella and hyaluronic acid, is non-comedogenic, and made to minimize irritation for sensitive skin types.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Swipe as an under-eye brightener?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. For brightening, choose one shade lighter than your foundation and blend gently under the eye.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431019536731,"sku":"B0CFWVJS6D","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower28-swipe-serum-concealer-front-packaging_b952d5c4-c2ef-4d22-9a4b-ca6725deec7e.jpg?v=1782258900","url":"https:\/\/remediesbeauty.co.uk\/products\/tower-28-swipe-serum-concealer-hydrating-medium-full-coverage-7-0-medium-neutral-with-hyaluronic-acid-centella","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}