{"product_id":"tower-28-swipe-serum-concealer-2-0-fair-neutral-cool-hydrating-medium-full-coverage","title":"Tower 28 Swipe Serum Concealer 2.0 Fair\/Neutral Cool — Hydrating, Medium-Full Coverage","description":"\u003cp\u003e\u003cstrong\u003eTower 28 Swipe Serum Concealer is a hydrating, medium-to-full coverage concealer that glides on like a serum while helping to brighten under-eyes and conceal redness or blemishes.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eLightweight yet pigmented, this cream concealer blends skin-care ingredients with makeup performance to provide natural-looking coverage without settling into fine lines or dry patches. Shade 2.0 BU is a light option with neutral cool undertones designed to match fair skin tones. The formula centers hyaluronic acid for moisture and centella asiatica to soothe, making it a good pick for sensitive and dry complexions seeking buildable coverage and a healthy finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Swipe Serum Concealer perform on under-eye darkness?\u003c\/h3\u003e\n\n\u003cp\u003eSwipe Serum delivers concentrated pigment that can be built to medium-full opacity, allowing you to diminish the appearance of under-eye circles without looking mask-like. Its creamy, glide-on texture blends smoothly and can be layered to brighten while still looking natural.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eBuildable coverage to camouflage dark circles without cakiness\u003c\/li\u003e\n  \u003cli\u003eGlide applicator deposits product precisely under the eye\u003c\/li\u003e\n  \u003cli\u003eHyaluronic acid adds hydration to avoid crease-prone dryness\u003c\/li\u003e\n  \u003cli\u003ePro tip: choose one shade lighter to use specifically as an under-eye brightener\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this concealer work on blemishes and redness?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the formula provides enough pigment to cover redness and small blemishes while still appearing skin-like. It adheres well to the skin and can be blended out for spot coverage or layered for more opacity on stubborn areas.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eMedium-to-full coverage hides redness and discoloration\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic formulation minimizes pore-clogging risk\u003c\/li\u003e\n  \u003cli\u003eCoated pigments resist flaking for smoother finish\u003c\/li\u003e\n  \u003cli\u003eCan be set with powder for longer wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or dry skin?\u003c\/h3\u003e\n\n\u003cp\u003eThe formulation is developed with sensitive skin in mind, combining hydrating and calming ingredients to reduce irritation and dryness. Lightweight cream texture avoids tugging or accentuating dry patches, and the soothing extract supports comfort during wear.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eHyaluronic acid for immediate moisture and plumping effect\u003c\/li\u003e\n  \u003cli\u003eCentella asiatica to help calm and comfort skin\u003c\/li\u003e\n  \u003cli\u003eNon-comedogenic and dermatologist-inspired approach\u003c\/li\u003e\n  \u003cli\u003eLightweight finish that won’t feel heavy on skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and set Swipe Serum for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply directly from the wand to target areas, then blend with a finger, brush, or sponge until seamless. For extended hold, lightly dust a setting powder over concealed areas, and layer the concealer for extra coverage where needed.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSwipe onto dark circles or spots with the applicator\u003c\/li\u003e\n  \u003cli\u003eBlend using finger warmth, a dense brush, or damp sponge\u003c\/li\u003e\n  \u003cli\u003eSet with a translucent or GetSet Powder to increase longevity\u003c\/li\u003e\n  \u003cli\u003eLayer thinly rather than applying one heavy coat for a natural look\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Tower 28 Swipe Serum Concealer in 2.0 BU suits people with fair skin and cool-neutral undertones who want a hydrating concealer that offers medium-to-full, buildable coverage. It targets those with under-eye darkness, redness, or minor discoloration who prefer a skin-care-infused makeup product formulated for sensitive, dry, or blemish-prone skin. Ideal if you want a natural finish that hydrates while providing reliable coverage and a comfortable wear.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Swipe Serum Concealer suitable for sensitive skin?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It contains hydrating hyaluronic acid and soothing centella, and the formula is non-comedogenic and designed for sensitive skin.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this concealer as an under-eye brightener?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. For brighter under-eyes, pick one shade lighter than your skin tone and blend gently before setting with powder.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tower 28","offers":[{"title":"Default Title","offer_id":53431019438427,"sku":"B0CFWJ9Z4T","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tower-28-swipe-serum-concealer-front-packaging.jpg?v=1782258900","url":"https:\/\/remediesbeauty.co.uk\/products\/tower-28-swipe-serum-concealer-2-0-fair-neutral-cool-hydrating-medium-full-coverage","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}