{"product_id":"tigi-serial-blonde-purple-toning-shampoo-for-cool-blondes-13-53-fl-oz-sulfate-free-violet-pigment","title":"TIGI Serial Blonde Purple Toning Shampoo for Cool Blondes — 13.53 fl oz, Sulfate-Free Violet Pigment","description":"\u003cp\u003e\u003cstrong\u003eSerial Blonde Purple Toning Shampoo from TIGI Bed Head is a violet-pigment shampoo that gently cleanses while neutralizing brassy yellow and orange tones to restore cooler, brighter blondes, silvers, and highlights.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eKeep your light-colored hair looking fresh between salon visits with a toning formula developed for professional use but safe for at-home care. This sulfate-free shampoo combines violet pigments with conditioning agents like hydrolyzed pearl, rice bran extract, and milk protein to both correct unwanted warmth and add shine and softness.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo cancel brass and warm undertones?\u003c\/h3\u003e\n\u003cp\u003eViolet pigments in the formula deposit subtle color while you shampoo to counteract yellow and orange tones. The dye is balanced so it tones without over-depositing, making it suitable for regular use when applied as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet toning pigments neutralize warm yellow\/orange tones\u003c\/li\u003e\n  \u003cli\u003eLeaves a cooler, brighter appearance to blondes and grays\u003c\/li\u003e\n  \u003cli\u003eUse 1–2 times weekly to maintain tone without over-toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill the shampoo dry out or damage bleached or highlighted hair?\u003c\/h3\u003e\n\u003cp\u003eThe formula is designed to cleanse while conditioning: milk protein and hydrolyzed extracts help soften and add luster so hair feels smoother after rinsing. Because it’s sulfate-free, it avoids the harsh stripping action of aggressive detergents, helping preserve treated hair integrity.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSulfate-free cleansing minimizes dryness and color fade\u003c\/li\u003e\n  \u003cli\u003eMilk protein conditions and improves manageability\u003c\/li\u003e\n  \u003cli\u003eHydrolyzed pearl and rice bran boost shine and nourishment\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use Serial Blonde Purple Toning Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, work into a lather, and leave the product on for 1–3 minutes depending on how warm your tones are. Rinse thoroughly and follow with Serial Blonde Conditioner for enhanced toning and moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying\u003c\/li\u003e\n  \u003cli\u003eMassage in, leave 1–3 minutes, then rinse\u003c\/li\u003e\n  \u003cli\u003ePair with Serial Blonde Conditioner for continued brass control\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use it and what results can I expect?\u003c\/h3\u003e\n\u003cp\u003eStart with using the shampoo once or twice a week and adjust based on your hair’s response and the level of brassiness. Expect progressive cooling of yellow\/orange tones and improved shine over several washes rather than an instant drastic color change.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 1–2 times weekly or as needed\u003c\/li\u003e\n  \u003cli\u003eGradual toning prevents over-violet buildup\u003c\/li\u003e\n  \u003cli\u003eCombines cleansing and toning for salon-style upkeep at home\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: TIGI Bed Head Serial Blonde Purple Toning Shampoo is made for anyone with bleached, highlighted, platinum, ash blonde, silver, or gray hair who wants to reduce brassiness and keep tones cool without harsh sulfates. It’s ideal for people who want a simple in-shower toning step that also nourishes and enhances shine between professional color services.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWATER (AQUA\/EAU), SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, COCAMIDOPROPYL BETAINE, SODIUM CHLORIDE, GLYCOL DISTEARATE, GLYCERIN, PHENOXYETHANOL, FRAGRANCE (PARFUM), CARBOMER, COCONUT ACID, SODIUM ISETHIONATE, DIMETHICONOL, POLYQUATERNIUM-10, PPG-9, LAURETH-4, NONFAT DRY MILK (SINE ADIPE LAC\/POUDRE DE LAIT ÉCRÉMÉ), HYDROLYZED PEARL, ORYZA SATIVA (RICE) BRAN EXTRACT, DISODIUM EDTA, TEA-DODECYLBENZENESULFONATE, AMODIMETHICONE, LAURETH-23, SODIUM BENZOATE, LACTIC ACID, CITRIC ACID, ORYZA SATIVA (RICE) GERM OIL, XANTHAN GUM, PEG-45M, MAGNESIUM NITRATE, CETRIMONIUM CHLORIDE, TRIDECETH-12, POTASSIUM CHLORIDE, SILICA, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, HEXYL CINNAMAL, LINALOOL, EXT. VIOLET 2 (CI 60730), MICA (CI 77019), TITANIUM DIOXIDE (CI 77891). Bed Head by TIGI are committed to delivering you the best products for creating freakin’ awesome hair. We may change our formulations from time to time to improve our range. Always check the packaging before use.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s sulfate-free and formulated to tone without aggressive stripping, making it suitable for color-treated blondes and highlights.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave it in my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave for 1–3 minutes depending on brassiness level, then rinse and follow with conditioner.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"TIGI","offers":[{"title":"Default Title","offer_id":53471148540251,"sku":"B09JC6NWVQ","price":27.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tigi-bed-head-serial-blonde-front-packaging_dfd2a3b9-1a7d-43c1-99b9-3447ea7a759d.jpg?v=1782810433","url":"https:\/\/remediesbeauty.co.uk\/products\/tigi-serial-blonde-purple-toning-shampoo-for-cool-blondes-13-53-fl-oz-sulfate-free-violet-pigment","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}