{"product_id":"tec-italy-purple-shampoo-for-blonde-gray-hair-10-1-oz-violet-toning-moisturizing","title":"Tec Italy Purple Shampoo for Blonde \u0026 Gray Hair, 10.1 oz — Violet Toning \u0026 Moisturizing","description":"\u003cp\u003e\u003cstrong\u003eTec Italy Lumina Purple Shampoo is a violet-toned cleansing formula that neutralizes unwanted yellow, green or brassy reflections in bleached, blonde, highlighted, or gray hair while adding moisture and shine.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for color-correcting maintenance between salon visits, Lumina uses violet pigments to counteract warm or off-tones and a blend of proteins and botanicals to fortify and soften the hair. The shampoo refreshes highlights, reduces yellowing in white or gray strands, and includes antioxidants and UV-protective agents to help preserve color and hair surface integrity. Use it periodically or as directed to maintain cooler, cleaner tones without over-drying.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I notice a reduction in yellow or brassy tones?\u003c\/h3\u003e\n\u003cp\u003eMost people see immediate visual toning after the first wash, though intensity depends on the starting shade and how long the shampoo is left on. For mild correction, a 1–3 minute application often suffices; stronger yellowing may require the full 3–5 minutes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply a small amount to wet hair and lather gently.\u003c\/li\u003e\n  \u003cli\u003eRinse after 1–3 minutes for light toning, 3–5 minutes for stronger correction.\u003c\/li\u003e\n  \u003cli\u003eFrequency: use weekly or as needed to maintain cool tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients help improve hair strength and shine?\u003c\/h3\u003e\n\u003cp\u003eLumina combines TRICONE, a protein-rich complex of keratin, silk, and wheat, with TRICOERBA, a botanical mix that adds body and smoothness. These actives help replenish proteins and condition the hair cuticle, improving manageability and surface reflectivity without harsh stripping.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTRICONE: keratin, silk, and wheat proteins to support reconstruction.\u003c\/li\u003e\n  \u003cli\u003eTRICOERBA: plant-derived extracts that condition and add softness.\u003c\/li\u003e\n  \u003cli\u003eAntioxidants and UV protectors to reduce photo-related color fading.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this purple shampoo safely in my routine?\u003c\/h3\u003e\n\u003cp\u003eUse Lumina in place of your regular shampoo when toning is needed, not every daily wash unless directed by a stylist. Start with short processing times to assess pigment pickup, and follow with a neutral or moisturizing conditioner if your hair needs extra hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly, apply a small amount, and massage evenly.\u003c\/li\u003e\n  \u003cli\u003eLeave on 1–5 minutes depending on desired toning level, then rinse.\u003c\/li\u003e\n  \u003cli\u003ePair with a conditioner or mask for extra moisture after toning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on all shades of blonde, gray, or highlighted hair?\u003c\/h3\u003e\n\u003cp\u003eLumina is designed for bleached, blonde, highlighted, platinum, and gray hair that shows unwanted warm, green, or copper reflexes. Results vary with porosity, previous color treatments, and how long the pigment is left on, so adjust usage for best results.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEffective on pale blondes, platinum, silver, and gray hair to neutralize yellow tones.\u003c\/li\u003e\n  \u003cli\u003eCan reduce green or copper tinges that appear after chemical or mineral exposure.\u003c\/li\u003e\n  \u003cli\u003eNot a permanent dye—works as a corrective toner during washes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Tec Italy Lumina Purple Shampoo is aimed at people with bleached, highlighted, platinum, or naturally gray hair who want to maintain cool, neutral tones between salon visits. It’s also suitable for anyone noticing brassiness, yellowing, or unwanted green\/copper reflections and looking for a conditioning toner that supports hair strength and shine without aggressive stripping.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eTec Italy Lumina Shampoo for Bleached, Blond, Highlighted \u0026amp; Gray Hair - 300 ml \/ 10.1 oz\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave Lumina purple shampoo on my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave 1–3 minutes for light toning or 3–5 minutes for stronger correction; rinse thoroughly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Lumina on natural gray hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated to neutralize yellow tones in gray and white hair while adding moisture.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Tec Italy","offers":[{"title":"Default Title","offer_id":53436481831259,"sku":"B003MGIN9O","price":31.63,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/tec-italy-lumina-front-packaging.jpg?v=1782329156","url":"https:\/\/remediesbeauty.co.uk\/products\/tec-italy-purple-shampoo-for-blonde-gray-hair-10-1-oz-violet-toning-moisturizing","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}