{"product_id":"shu-uemura-art-of-hair-umou-hold-hair-cream-3-4-fl-oz-lightweight-strong-hold-styling-cream-for-polished-non-greasy-shine","title":"shu uemura art of hair Umou Hold Hair Cream — 3.4 fl oz lightweight strong-hold styling cream for polished, non-greasy shine","description":"\u003cp\u003e\u003cstrong\u003eShu Uemura Art of Hair Umou Hold Hair Cream is a lightweight styling cream that delivers strong, long-lasting hold while adding subtle dimension and natural shine for polished or slicked-back looks.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional-grade hair cream blends firm control with a non-greasy finish so you can shape sleek, refined styles that stay put without feeling heavy. The formula is designed to smooth frizz, enhance natural texture, and impart a soft sheen — useful for short to longer lengths and both damp and dry styling routines. It’s crafted for everyday wear and for moments when you need a sophisticated, controlled finish that still feels touchable.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this cream give strong hold without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe Umou Hold Hair Cream uses a balance of styling agents and lightweight emollients that lock strands in place while maintaining flexibility. Instead of forming a rigid film, it provides structured control so hair remains moveable and soft to the touch.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, non-greasy base that avoids residue build-up\u003c\/li\u003e\n  \u003cli\u003eStyling polymers that provide long-lasting hold with flexibility\u003c\/li\u003e\n  \u003cli\u003eFormulation smooths cuticle for a sleek appearance\u003c\/li\u003e\n  \u003cli\u003eSuitable for repeated restyling throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use it on damp and dry hair, and what’s the best method?\u003c\/h3\u003e\n\u003cp\u003eYes — the cream works on both damp and dry hair. Warm a small amount between your palms, then apply evenly from roots to ends for damp hair before blow-drying, or smooth through dry hair to tame flyaways and define a slicked-back shape.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEmulsify a pea-sized amount for short hair, more for longer lengths\u003c\/li\u003e\n  \u003cli\u003eDistribute through damp hair, then blow-dry for polished volume\u003c\/li\u003e\n  \u003cli\u003eSweep on dry hair to refine edges and boost shine\u003c\/li\u003e\n  \u003cli\u003eBrush or comb after application for ultra-sleek finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product add shine and texture without making hair stiff?\u003c\/h3\u003e\n\u003cp\u003eYes — the cream imparts a natural-looking shine and a hint of dimension while preserving softness. It smooths and defines strands so styles appear polished rather than crunchy or overly glossy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDelivers subtle sheen that complements natural texture\u003c\/li\u003e\n  \u003cli\u003eAdds light definition for slicked or layered looks\u003c\/li\u003e\n  \u003cli\u003eKeeps hair touchable with pliable hold\u003c\/li\u003e\n  \u003cli\u003eControls frizz for a refined, clean finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow long does the hold last and how does it fit into a styling routine?\u003c\/h3\u003e\n\u003cp\u003eHold lasts through a typical day of activity, giving reliable control for commuting, events, or work. It integrates easily into morning routines: apply to damp hair and style, or use on dry hair for midday touch-ups and sharper finishes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLong-lasting control that resists collapse and flyaways\u003c\/li\u003e\n  \u003cli\u003eWorks with heat tools and air-drying methods\u003c\/li\u003e\n  \u003cli\u003eEasy to rework with minimal product buildup\u003c\/li\u003e\n  \u003cli\u003eRemoves with regular shampooing without heavy residue\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Shu Uemura Art of Hair Umou Hold Hair Cream is aimed at people who want a refined, controlled hairstyle with a natural finish — ideal for those crafting slicked-back looks, polished office styles, or controlled textured shapes. It suits all hair lengths and types that need firm hold without stiffness, and it’s a good pick for anyone who values a lightweight, professional styling cream that enhances shine and manageability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER • DIMETHICONE • PEG-40 HYDROGENATED CASTOR OIL • VP\/VA COPOLYMER • PPG-5-CETETH-20 • STEARYL ALCOHOL • C20-40 ALKYL STEARATE • PETROLATUM • TRIBEHENIN • CERA ALBA \/ BEESWAX • BUTYLENE GLYCOL • PEG-150 PENTAERYTHRITYL TETRASTEARATE • PHENOXYETHANOL • CELLULOSE GUM • CAPRYLYL GLYCOL • SORBIC ACID • ETHYLHEXYLGLYCERIN • DISODIUM EDTA • LIMONENE • POTATO STARCH MODIFIED • BENZYL BENZOATE • ALPHA-ISOMETHYL IONONE • PROPYLENE GLYCOL • LINALOOL • HEXYL CINNAMAL • CITRAL • BENZYL ALCOHOL • CITRONELLOL • SORBITOL • CAMELLIA SINENSIS LEAF EXTRACT • TOCOPHEROL • CITRIC ACID • SODIUM HYDROXIDE • ASCORBIC ACID • PARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How much product should I use for short hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use a pea-sized amount, emulsify between palms, and add more sparingly for extra control.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this wash out easily?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The cream rinses out with regular shampoo and doesn’t leave heavy residue.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"shu uemura art of hair","offers":[{"title":"Default Title","offer_id":53429437268315,"sku":"B08HVSTVCK","price":58.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/shu-uemura-umou-hold-front-packaging.jpg?v=1782236554","url":"https:\/\/remediesbeauty.co.uk\/products\/shu-uemura-art-of-hair-umou-hold-hair-cream-3-4-fl-oz-lightweight-strong-hold-styling-cream-for-polished-non-greasy-shine","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}