{"product_id":"shu-uemura-art-of-hair-rice-water-strengthening-thickening-shampoo-10-fl-oz-hydrates-repairs","title":"shu uemura art of hair Rice Water Strengthening \u0026 Thickening Shampoo, 10 fl oz — Hydrates \u0026 Repairs","description":"\u003cp\u003e\u003cstrong\u003eIzumi Tonic Strengthening \u0026amp; Thickening Rice Water Shampoo by shu uemura art of hair is a repairing cleanser that uses Japanese rice water to strengthen fragile strands, add visible thickness, and preserve moisture.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRooted in the Japanese yu-su-ru tradition of rinsing hair with rice water, this salon-grade shampoo combines a gentle deep clean with fortifying ingredients sourced from Hyogo, Japan. The formula targets damaged, brittle hair—helping reduce breakage and the look of split ends while maintaining the hair’s natural hydration and shine. Lightly scented with citrus and floral top notes and a warm vanilla-sandalwood base, it fits into a routine for anyone seeking healthier-looking, more resilient hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo rebuild damaged hair without overdrying?\u003c\/h3\u003e\n\u003cp\u003eThe Izumi Tonic uses rice water rich in amino acids, vitamins and antioxidants that support strand elasticity while the surfactant system removes grime without stripping lipids. That balance helps cleanse thoroughly and leave moisture intact so hair feels soft rather than brittle after washing.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eJapanese rice water from Hyogo supplies strengthening amino acids.\u003c\/li\u003e\n  \u003cli\u003eGentle cleansing agents preserve the hair’s natural hydration layer.\u003c\/li\u003e\n  \u003cli\u003eFormulation designed to reduce visible split ends when used with the full Izumi system.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo make my hair look thicker and shinier?\u003c\/h3\u003e\n\u003cp\u003eYes—regular use with matching products in the Izumi line can visibly increase strand diameter and surface shine. The combination of fortifying rice water and smoothing agents helps hair reflect light better and appear fuller from root to tip.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eReported improvement in hair diameter and overall shine when used as a system.\u003c\/li\u003e\n  \u003cli\u003eSurface-smoothing ingredients reduce roughness for better light reflection.\u003c\/li\u003e\n  \u003cli\u003eCompatible with styling routines that enhance volume without stiffening.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results and what are realistic expectations?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and rinse; repeat if needed, then follow with the Izumi Mask or Serum for targeted repair. Expect progressive improvements in strength and reduced breakage over multiple washes rather than an overnight transformation—best results come from consistent use within the matching care system.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMassage into scalp and lengths to dislodge buildup and fortify fibers.\u003c\/li\u003e\n  \u003cli\u003ePair with Izumi Mask and Serum to maximize repair and split-end reduction.\u003c\/li\u003e\n  \u003cli\u003eUse regularly; measurable benefits accrue over weeks of steady use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this suitable for my hair type and concerns?\u003c\/h3\u003e\n\u003cp\u003eThe shampoo is formulated for fragile, damaged, or thinning-looking hair that needs reinforcement without losing moisture. It’s a good fit for anyone prioritizing strength, elasticity, and visible thickness while avoiding harsh stripping detergents.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eIdeal for brittle, chemically treated, heat-damaged, or long hair.\u003c\/li\u003e\n  \u003cli\u003eWorks for straight, wavy, and curly textures seeking strength and shine.\u003c\/li\u003e\n  \u003cli\u003eNot a replacement for medical treatments for scalp or severe hair loss.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: shu uemura art of hair Izumi Tonic Strengthening \u0026amp; Thickening Rice Water Shampoo is designed for people aiming to repair and fortify fragile or damaged hair while keeping strands hydrated and glossy. If you want a gentle yet effective daily or weekly cleanser that supports longer, healthier-looking hair—especially when paired with the Izumi Mask and Serum—this shampoo is tailored to that routine.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • SODIUM LAURETH SULFATE • CITRIC ACID • COCAMIDOPROPYL BETAINE • SODIUM HYDROXIDE • PROPYLENE GLYCOL • SODIUM CHLORIDE • SODIUM BENZOATE • HEXYLENE GLYCOL • POLYQUATERNIUM-10 • SALICYLIC ACID • LINALOOL • LIMONENE • BUTYLENE GLYCOL • CITRONELLOL • COUMARIN • ALPHA-ISOMETHYL IONONE • GERANIOL • HYDROLYZED RICE EXTRACT • PARFUM \/ FRAGRANCE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Izumi Tonic every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for regular use; adjust frequency based on scalp oiliness and styling routine.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is the rice water sustainably sourced?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the rice water in this formula is sourced from Hyogo, Japan with eco-conscious practices.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"shu uemura art of hair","offers":[{"title":"Default Title","offer_id":53428460978523,"sku":"B0BSXQV4PT","price":68.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/shu-uemura-izumi-tonic-front-bottle_132f338e-e53a-4be2-8590-85ed54bf3b4a.jpg?v=1782225948","url":"https:\/\/remediesbeauty.co.uk\/products\/shu-uemura-art-of-hair-rice-water-strengthening-thickening-shampoo-10-fl-oz-hydrates-repairs","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}