{"product_id":"shu-uemura-art-of-hair-nendo-definer-pomade-2-54-fl-oz-lightweight-clay-texture-workable-matte-hold","title":"shu uemura art of hair Nendo Definer Pomade 2.54 fl oz — Lightweight Clay Texture, Workable Matte Hold","description":"\u003cp\u003e\u003cstrong\u003eshu uemura art of hair Nendo Definer Pomade is a lightweight styling clay-like pomade that sculpts strands, adds workable hold, and creates a silky matte texture for all hair types.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis compact 2.54 fl oz pot draws on the Japanese concept of “nendo” (clay) to deliver a versatile styling product that can be worked in for either rebellious, piecey definition or a neat, controlled finish. The formula builds texture without weighing hair down and rinses clean, while a subtle fragrance combines amber, creamy musk, floral notes and a bright red pepper top to leave hair smelling refined. Use it on towel-dried hair for pliable shaping or on dry hair for final definition and separation.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this pomade create texture without stiffness?\u003c\/h3\u003e\n\u003cp\u003eThe Nendo Definer uses a clay-like base that grips individual strands so you can rake, scrunch, or finger-style hair into textured shapes. It provides hold that remains flexible, so styles stay movable rather than crunchy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWorkable hold that lets you re-shape throughout the day.\u003c\/li\u003e\n  \u003cli\u003eMatte finish that reduces shine for natural texture.\u003c\/li\u003e\n  \u003cli\u003eClay-inspired formulation for distinct strand separation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I apply it for the best results?\u003c\/h3\u003e\n\u003cp\u003eYou can use this pomade on damp or dry hair depending on the effect you want: towel-dried hair gives more control and structure, while dry application adds final definition and separation. Start with a small amount and build as needed to avoid product overload.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOn towel-dried hair: smooth, controlled shapes and longer-lasting structure.\u003c\/li\u003e\n  \u003cli\u003eOn dry hair: piecey, roughed-up texture and instant separation.\u003c\/li\u003e\n  \u003cli\u003eLayer with other products in the shu uemura range for added volume or shine control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it work with my hair type and length?\u003c\/h3\u003e\n\u003cp\u003eThe formulation is created to suit all hair types and a wide range of lengths—from cropped cuts to medium textured styles. Because the hold is workable and the finish matte, it adapts well to fine hair needing grip and thicker hair needing definition.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFine hair: adds grip and controlled texture without heaviness.\u003c\/li\u003e\n  \u003cli\u003eMedium to thick hair: shapes and separates strands for defined styles.\u003c\/li\u003e\n  \u003cli\u003eShort to medium lengths: ideal for sculpted, tousled or rebellious looks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I apply and remove the pomade?\u003c\/h3\u003e\n\u003cp\u003eRub a pea-sized amount between palms to warm the product, then apply starting at the roots or mid-lengths depending on desired hold. To remove, shampoo normally; the lightweight texture rinses out more easily than heavy waxes.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApplication: warm in hands, work through hair, build layers as needed.\u003c\/li\u003e\n  \u003cli\u003eRestyling: dampen fingers to reshape without adding more product.\u003c\/li\u003e\n  \u003cli\u003eRemoval: regular shampooing restores hair without residue buildup.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? The Nendo Definer Pomade suits anyone seeking a modern matte finish and tactile texture—stylists shaping editorial looks, commuters wanting low-shine control, and anyone who prefers flexible hold over stiffness. It’s especially useful for people who like to tweak their style during the day or combine products to fine-tune volume and finish.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER • CERA ALBA \/ BEESWAX • BIS-DIGLYCERYL POLYACYLADIPATE-2 • VA\/CROTONATES\/VINYL NEODECANOATE COPOLYMER • TRIBEHENIN • CETEARYL ALCOHOL • PARAFFINUM LIQUIDUM \/ MINERAL OIL • CETEARETH-33 • PEG-40 HYDROGENATED CASTOR OIL • PROPYLENE GLYCOL • VP\/VA COPOLYMER • KAOLIN • CAPRYLIC\/CAPRIC TRIGLYCERIDE • PHENOXYETHANOL • PARFUM \/ FRAGRANCE • AMINOMETHYL PROPANOL • SORBIC ACID • SODIUM BENZOATE • TALC • ETHYLHEXYLGLYCERIN • MICA • CI 77499 \/ IRON OXIDES • LIMONENE • BENZOPHENONE-4 • CI 77891 \/ TITANIUM DIOXIDE • BENZYL BENZOATE • ALPHA-ISOMETHYL IONONE • LINALOOL • HEXYL CINNAMAL • CITRAL • BENZYL ALCOHOL • CITRONELLOL • TOCOPHEROL\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Nendo Definer Pomade on wet hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — apply to towel-dried hair for more structure; use on dry hair for final texture and separation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Does the pomade leave a shiny finish?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — it creates a silky matte finish that reduces shine while defining strands.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"shu uemura art of hair","offers":[{"title":"Default Title","offer_id":53429451587931,"sku":"B08L8HW265","price":58.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/shu-uemura-nendo-definer-front-packaging.jpg?v=1782236721","url":"https:\/\/remediesbeauty.co.uk\/products\/shu-uemura-art-of-hair-nendo-definer-pomade-2-54-fl-oz-lightweight-clay-texture-workable-matte-hold","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}