{"product_id":"rusk-deepshine-platinumx-shampoo-for-blonde-silver-hair-12-oz-violet-toning-moisture","title":"RUSK Deepshine PlatinumX Shampoo for Blonde \u0026 Silver Hair — 12 oz, Violet Toning \u0026 Moisture","description":"\u003cp\u003e\u003cstrong\u003eRUSK Deepshine PlatinumX Shampoo is a gentle daily cleanser formulated with violet toning, wheat protein, honey and botanicals to reduce brassiness and brighten platinum, silver, gray, white and blonde hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional-grade shampoo targets unwanted yellow and brassy tones while helping to maintain moisture and manageability. Its violet pigment works to neutralize warm undertones, while wheat protein, honey and citrus extracts provide conditioning support so color-treated and lightened hair looks cleaner, brighter and less fatigued between salon visits.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Deepshine PlatinumX reduce brassiness without over-drying?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula pairs a violet color-correcting ingredient with hydrating and strengthening components to balance tone and moisture. Rather than stripping, it gently cleanses while depositing corrective pigment and nutrients.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet 2 pigment neutralizes yellow and brass.\u003c\/li\u003e\n  \u003cli\u003eWheat protein helps improve elasticity and reduce breakage.\u003c\/li\u003e\n  \u003cli\u003eHoney and citrus extracts add lightweight moisture and shine.\u003c\/li\u003e\n  \u003cli\u003eDaily-use concentration designed to avoid heavy buildup or dryness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen and how should I use this shampoo for best results?\u003c\/h3\u003e\n\n\u003cp\u003eUse PlatinumX as part of your regular routine whenever you want to maintain cooler, brighter blonde or silver tones. It works well for both quick toning washes and regular maintenance cleanses.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, massage into a rich lather, then rinse.\u003c\/li\u003e\n  \u003cli\u003eRepeat a second time for stronger toning or extra cleansing.\u003c\/li\u003e\n  \u003cli\u003eFollow with a conditioner suited to color-treated or lightened hair.\u003c\/li\u003e\n  \u003cli\u003eUse 1–3 times weekly depending on brassiness and hair porosity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this product work on all lightened and gray hair colors?\u003c\/h3\u003e\n\n\u003cp\u003ePlatinumX is formulated for a wide range of cool-toned shades — including platinum, silver, gray, white and various blondes — and helps maintain neutral, bright color without altering natural pigment dramatically. It is safe for chemically treated and color-treated hair when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEffective for natural gray or professionally lightened hair.\u003c\/li\u003e\n  \u003cli\u003eHelps preserve salon toning between appointments.\u003c\/li\u003e\n  \u003cli\u003eSuitable for chemically-treated, bleached or highlighted hair.\u003c\/li\u003e\n  \u003cli\u003eNot a permanent dye; delivers corrective violet pigments that wash out.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does using RUSK professional care save hair and money over time?\u003c\/h3\u003e\n\n\u003cp\u003eInvesting in a purpose-built shampoo for lightened hair helps maintain color longer and limits the need for corrective color services. Nutrient-rich ingredients reduce breakage and dryness, keeping hair healthier and easier to style between treatments.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLess frequent salon toning reduces long-term cost.\u003c\/li\u003e\n  \u003cli\u003eStronger, moisturized hair is less prone to split ends and breakage.\u003c\/li\u003e\n  \u003cli\u003eProfessional-grade formulation designed for consistent results.\u003c\/li\u003e\n  \u003cli\u003eComplements RUSK conditioners and styling products for a full routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: RUSK Deepshine PlatinumX Shampoo is ideal for anyone with lightened, gray, platinum, silver or blonde hair who wants to reduce yellowing and restore brightness without sacrificing moisture. It's suitable for salon professionals, at-home color maintenance, and anyone seeking gentler daily cleansing for color-treated hair.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater (Aqua, Eau), Ammonium Laureth Sulfate, Ammonium Lauryl Sulfate, PEG-150 Distearate, PEG-120 Methyl Glucose Dioleate, Sodium Chloride, Glycol Distearate, Fragrance (Parfum), Polyquaternium-10, Propylene Glycol, Tetrasodium EDTA, Citric Acid, Sodium Bicarbonate, Ext. Violet 2 (Cl 60730), Methyl Gluceth-10, Glycerin, Magnesium Nitrate, Honey (Mel, Miel), lsopropyl Alcohol, Lavandula Angustifolia (Lavender) Extract, Citrus Grandis (Grapefruit) Fruit Extract, Citrus Aurantifolia (Lime) Fruit Extract, Citrus Limon (Lemon) Fruit Extract , Citrus Aurantium Dulcis (Orange) Fruit Extract , Hydrolyzed Wheat Protein, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Magnesium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Limonene, Butylphenyl Methylpropional, Linalool.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use RUSK PlatinumX Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times weekly depending on brassiness and hair porosity; repeat wash for stronger toning.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo change my natural hair color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No — it deposits temporary violet pigment to neutralize yellow tones and rinses out over time.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"RUSK","offers":[{"title":"Default Title","offer_id":53435100135771,"sku":"B079KMQW8L","price":28.76,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/rusk-deepshine-platinumx-front-packaging.jpg?v=1782310652","url":"https:\/\/remediesbeauty.co.uk\/products\/rusk-deepshine-platinumx-shampoo-for-blonde-silver-hair-12-oz-violet-toning-moisture","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}