{"product_id":"rms-beauty-straight-up-volumizing-peptide-mascara-clean-hd-black-length-lift-smudge-resistant","title":"RMS Beauty Straight Up Volumizing Peptide Mascara — Clean HD Black, Length \u0026 Lift, Smudge-Resistant","description":"\u003cp\u003e\u003cstrong\u003eRMS Beauty Straight Up Volumizing Peptide Mascara is a clean, high-definition black mascara that lifts, thickens, and strengthens lashes while delivering smudge-resistant wear.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight formula combines a pro-peptide complex with conditioning botanicals to give immediate volume and visible lift plus ongoing lash care. Designed for sensitive eyes and contact lens wearers, the vegan, ophthalmologist-tested formula avoids parabens, sulfates, and phthalates while providing a tri-locking finish that resists flaking and smudging through long days and humidity.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this mascara change my everyday look?\u003c\/h3\u003e\n\u003cp\u003eIn a single sweep the specially shaped brush separates and coats each lash to create noticeable thickness and length without clumps. The deep HD black pigments provide clear, defined lashes that read well in photos and in person.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSpecialized brush for even coverage and lift\u003c\/li\u003e\n  \u003cli\u003eHigh-definition black pigment for bold contrast\u003c\/li\u003e\n  \u003cli\u003eNo clumping—one-swipe volume and separation\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat ingredients help improve lash health over time?\u003c\/h3\u003e\n\u003cp\u003eThe formula centers on a pro-peptide complex that nourishes and fortifies hairs, supporting stronger-looking lashes with repeated use. A blend of organic shea butter and candelilla wax conditions and maintains flexibility to reduce brittleness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003ePeptide complex to support lash resilience\u003c\/li\u003e\n  \u003cli\u003eShea butter and candelilla wax for hydration and pliability\u003c\/li\u003e\n  \u003cli\u003eFree from parabens, sulfates, and phthalates\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it stay in place during a long day or humid conditions?\u003c\/h3\u003e\n\u003cp\u003eYes—the tri-locking system provides extended, 12-hour wear that resists flaking, smudging, and running in heat or humidity. The finish remains intact without the stiffness or crunchiness some long-wear mascaras leave behind.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eTri-locking technology for durable wear up to 12 hours\u003c\/li\u003e\n  \u003cli\u003eSmudge- and flake-resistant formulation\u003c\/li\u003e\n  \u003cli\u003eFlexible film keeps lashes comfortable all day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive eyes or contact lens wearers?\u003c\/h3\u003e\n\u003cp\u003eRMS Beauty Straight Up Mascara is ophthalmologist-tested and formulated to be gentle on sensitive eyes. Its clean ingredient list excludes common irritants and is vegan, making it suitable for many who need milder eye makeup options.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eOphthalmologist-tested for sensitive eyes\u003c\/li\u003e\n  \u003cli\u003eContact lens–friendly formula\u003c\/li\u003e\n  \u003cli\u003eVegan and free from harsh preservatives\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This mascara is ideal for anyone who wants immediate volume and lift plus ongoing lash care—photographers, busy professionals, those with sensitive eyes, or anyone moving toward cleaner beauty. Use it when you need dependable, high-definition lashes that look natural, feel flexible, and hold up through a full day.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater\/Aqua\/Eau, Euphorbia Cerifera (Candelilla) Wax\/Candelilla Cera\/Cire de candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax\/Cera Carnauba\/Cire de carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc\/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (non-GMO), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499).* Certified Organic\/Certifié Biologique\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does RMS Straight Up Mascara wear?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It delivers up to 12 hours of smudge- and flake-resistant wear with its tri-locking system.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this mascara safe for sensitive eyes?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's ophthalmologist-tested, vegan, and formulated without parabens, sulfates, or phthalates.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"RMS Beauty","offers":[{"title":"Default Title","offer_id":53478606963035,"sku":"B094Q38CLV","price":26.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/rms-beauty-straight-up-front-tube.jpg?v=1782896624","url":"https:\/\/remediesbeauty.co.uk\/products\/rms-beauty-straight-up-volumizing-peptide-mascara-clean-hd-black-length-lift-smudge-resistant","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}