{"product_id":"redken-long-lasting-styling-paste-matte-texturizing-paste-for-short-medium-hair-medium-hold-flexible-control","title":"Redken Long-Lasting Styling Paste — Matte Texturizing Paste for Short-Medium Hair, Medium Hold \u0026 Flexible Control","description":"\u003cp\u003e\u003cstrong\u003eRedken Long-Lasting Styling Paste is a professional texturizing paste that creates piecey, natural-looking texture and flexible medium hold for short to medium-length hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis styling paste from Redken is formulated to deliver long-lasting separation, definition and pliability so you can shape and reshape a variety of textured looks. Lightweight yet workable, it gives a matte finish and enough control to form directional styles—spikes, tousled layers or controlled messy looks—while staying soft to the touch. Use it on damp hair for softer texture or on dry hair to add separation and hold without stiffness.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this paste give texture without feeling crunchy?\u003c\/h3\u003e\n\n\u003cp\u003eThe formula balances hold agents with pliable ingredients so hair keeps movement instead of becoming rigid. It provides medium control that molds hair and maintains a matte, lived-in appearance while allowing restyling throughout the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eMedium hold for structure without stiffness\u003c\/li\u003e\n  \u003cli\u003eMatte finish keeps looks natural and modern\u003c\/li\u003e\n  \u003cli\u003ePliable formula lets you reshape hair after application\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhen should I apply it and how much do I need?\u003c\/h3\u003e\n\n\u003cp\u003eApply a small amount rubbed between palms to distribute evenly: use on damp hair to encourage softer texture or on dry hair for pronounced separation. Start with a pea-size amount and add more only where extra definition or hold is required to avoid product buildup.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse on damp hair for subtle texture and volume\u003c\/li\u003e\n  \u003cli\u003eApply to dry hair for defined, piecey separation\u003c\/li\u003e\n  \u003cli\u003eReapply sparingly to intensify texture or reshape throughout the day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhich hairstyles and hair types benefit most from this paste?\u003c\/h3\u003e\n\n\u003cp\u003eWhile formulated for all hair types, the paste excels on short to medium lengths where texture and definition are most visible. It works well for layered cuts, cropped looks, shaggy or deconstructed styles and men’s textured finishes, offering both relaxed and stronger texture effects depending on application.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eShort to medium styles like crops, shags and layered looks\u003c\/li\u003e\n  \u003cli\u003eFine to medium hair needing separation and dimension\u003c\/li\u003e\n  \u003cli\u003eCoarser hair types that want matte texture without heavy waxiness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I remove the product and keep hair healthy?\u003c\/h3\u003e\n\n\u003cp\u003eThe paste is a leave-in styling product that washes out with regular shampooing; follow with your preferred Redken shampoo and conditioner to remove residue and maintain hair moisture. Occasional clarifying shampoo use helps if you apply products daily, and treating hair with a mask or conditioner preserves softness and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eRegular shampoo removes paste effectively\u003c\/li\u003e\n  \u003cli\u003eUse clarifying wash if product builds up over time\u003c\/li\u003e\n  \u003cli\u003eCondition or mask as needed to maintain hair health and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Redken Long-Lasting Styling Paste is designed for anyone seeking a natural, matte texture with flexible medium hold—especially ideal for short to medium haircuts and layered styles. If you want product that sculpts, separates and remains workable throughout the day without a stiff or shiny finish, this paste offers a versatile, professional-grade option to create both casual and defined looks.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU • PEG-40 HYDROGENATED CASTOR OIL • DIMETHICONE • PETROLATUM • STEARYL ALCOHOL • PPG-5-CETETH-20 • C20-40 ALKYL STEARATE • TRIBEHENIN • VP\/VA COPOLYMER • BUTYLENE GLYCOL • PHENOXYETHANOL • PEG-150 PENTAERYTHRITYL TETRASTEARATE • PARFUM \/ FRAGRANCE • CELLULOSE GUM • SORBIC ACID • ETHYLHEXYLGLYCERIN • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • HEXYL CINNAMAL • BENZYL SALICYLATE • HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN • BENZYL ALCOHOL • LINALOOL • CI 19140 \/ YELLOW 5 • CI 14700 \/ RED 4 • TOCOPHEROL • CI 42090 \/ BLUE 1\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this paste suitable for daily use?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s designed for everyday styling; regular shampooing removes residue and clarifying washes handle buildup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use it on wet and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply on damp hair for softer texture or on dry hair for stronger, piecey separation.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Redken","offers":[{"title":"Default Title","offer_id":53427236077915,"sku":"B0G3P86NDH","price":39.59,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/redken-front-packaging-long-lasting-styling-paste.jpg?v=1782221748","url":"https:\/\/remediesbeauty.co.uk\/products\/redken-long-lasting-styling-paste-matte-texturizing-paste-for-short-medium-hair-medium-hold-flexible-control","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}