{"product_id":"purito-pure-vitamin-c-serum-30ml-stabilized-ascorbic-acid-brightening-hydrating","title":"PURITO Pure Vitamin C Serum — 30ml stabilized ascorbic acid, brightening \u0026 hydrating","description":"\u003cp\u003e\u003cstrong\u003ePURITO Pure Vitamin C Serum is a stabilized ascorbic acid serum designed to brighten skin tone, support hydration, and reduce the visible signs of sun-damaged or uneven skin without a sticky finish.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis lightweight serum combines pure Vitamin C (ascorbic acid) with humectant support to deliver antioxidant benefits while maintaining a comfortable, non-greasy texture. The formula emphasizes stability to slow oxidation, and includes sodium hyaluronate to lock in moisture—making it suitable for a wide range of skin types, including those prone to sensitivity when introducing active ingredients.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this serum affect dull or uneven skin tone?\u003c\/h3\u003e\n\u003cp\u003eThe concentrated Vitamin C works to even skin tone and brighten the complexion over time by supporting surface cell turnover and reducing the appearance of dark spots. Visible improvements depend on consistent use and sun protection.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eContains pure ascorbic acid to target discoloration and dullness.\u003c\/li\u003e\n  \u003cli\u003eHelps fade sun-induced pigmentation with regular application.\u003c\/li\u003e\n  \u003cli\u003ePairs well with sunscreen to protect results and prevent recurrence.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat is the texture and how does it feel on the skin?\u003c\/h3\u003e\n\u003cp\u003eThe serum absorbs quickly into the skin without leaving a sticky residue, offering a refreshing finish that layers easily under moisturizers and makeup. This makes it convenient for morning and evening routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eLight, non-greasy serum suitable for layering.\u003c\/li\u003e\n  \u003cli\u003eFormulated for fast absorption to avoid pilling under creams.\u003c\/li\u003e\n  \u003cli\u003eRefreshing finish supports comfortable daily wear.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or dehydrated skin?\u003c\/h3\u003e\n\u003cp\u003eFormulated with sodium hyaluronate, the serum helps restore and maintain moisture, which can reduce irritation risk when introducing vitamin C. Those with highly reactive skin should patch-test and introduce the serum gradually.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSodium hyaluronate helps hydrate and reinforce skin’s water retention.\u003c\/li\u003e\n  \u003cli\u003eStabilization steps minimize rapid oxidation that can increase irritation.\u003c\/li\u003e\n  \u003cli\u003eStart with every-other-day application if you’re sensitive, then increase frequency.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply a few drops to clean, dry skin once or twice daily, then follow with a moisturizer and SPF in the morning. Consistency and sun protection are key to seeing improvements in tone and texture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse 2–3 drops on face and neck after cleansing and toning.\u003c\/li\u003e\n  \u003cli\u003eLayer moisturizer on top; always apply sunscreen in daytime.\u003c\/li\u003e\n  \u003cli\u003eStore away from direct light to preserve potency.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this serum is for: PURITO Pure Vitamin C Serum is aimed at people seeking a reliable, stable vitamin C option to brighten uneven tone, reduce the look of sun-related pigmentation, and add hydration without heavy residue. It suits those who want an active antioxidant in a lightweight format—especially users who prioritize a hydrated finish and gradual introduction of potent ingredients into a routine. If you have extremely reactive skin, consider patch testing and build tolerance slowly while using daily sun protection to maximize benefits.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I apply PURITO Pure Vitamin C Serum?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–2 times daily after cleansing; apply sunscreen each morning. Start every other day if your skin is sensitive.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I combine this serum with other actives?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, but introduce gradually. Avoid layering with strong retinoids at the same time; separate use or alternate nights if needed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PURITO","offers":[{"title":"Default Title","offer_id":53433225085275,"sku":"B091561ZZJ","price":26.32,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/purito-front-bottle_jpg.jpg?v=1782294980","url":"https:\/\/remediesbeauty.co.uk\/products\/purito-pure-vitamin-c-serum-30ml-stabilized-ascorbic-acid-brightening-hydrating","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}