{"product_id":"pureology-strength-cure-blonde-purple-shampoo-for-blonde-lightened-hair-1-7-fl-oz-zero-sulfate-tone-strengthen","title":"Pureology Strength Cure Blonde Purple Shampoo for Blonde \u0026 Lightened Hair, 1.7 fl oz — Zero-Sulfate Tone + Strengthen","description":"\u003cp\u003e\u003cstrong\u003ePureology Strength Cure Blonde Purple Shampoo is a zero-sulfate, color-depositing cleanser that neutralizes brass while strengthening blonde and lightened hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for salon-treated, highlighted, or naturally light hair, this concentrated 1.7 fl oz formula combines purple toning pigments with strengthening and antioxidant ingredients to reduce unwanted yellow and brassy tones without stripping color. The fragrance-forward aromatherapy blend of pear, rose, and sandalwood leaves hair smelling refined, while Pureology’s AntifadeComplex helps protect color vibrancy during cleansing.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo remove brass without damaging color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eBy depositing purple pigments that counteract orange and yellow undertones, the shampoo visually neutralizes brass while using a ZeroSulfate base to avoid harsh stripping. Pureology layers color protection technology with gentle surfactants so you get toning benefits and preserved dye molecules.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBlue-based purple pigments target yellow and orange brassy tones.\u003c\/li\u003e\n  \u003cli\u003eAntifadeComplex helps preserve dyed pigments during washes.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free surfactants cleanse without aggressive color removal.\u003c\/li\u003e\n  \u003cli\u003eFormulated specifically for blonde, platinum, grey, and silver shades.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this shampoo repair damage from lightening and heat?\u003c\/h3\u003e\n\u003cp\u003eYes — the Strength Cure Blonde formula combines plant-based protein and antioxidants to fortify weakened fibers and help reduce future breakage. Regular use supports smoother strands and improved texture, particularly when paired with the matching conditioner in the Strength Cure line.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeravis plant-protein helps rebuild strand strength and resilience.\u003c\/li\u003e\n  \u003cli\u003eAstaxanthin antioxidant supports recovery from oxidative stress and styling damage.\u003c\/li\u003e\n  \u003cli\u003eUse with Strength Cure Conditioner to hydrate ends and minimize split ends.\u003c\/li\u003e\n  \u003cli\u003eSafe for frequent use because it avoids sulfates and parabens.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this shampoo to achieve the right tone for my blonde?\u003c\/h3\u003e\n\u003cp\u003eApplication time controls how much purple pigment deposits: shorter rinses give subtle toning, while longer processing deepens neutralization. Adjust time depending on your current blonde level — warm, neutral, or cool — and repeat washes as needed for stronger correction.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm blondes: leave 1–3 minutes for gentle toning.\u003c\/li\u003e\n  \u003cli\u003eNeutral blondes: leave 3–5 minutes for balanced correction.\u003c\/li\u003e\n  \u003cli\u003eCool blondes: leave 5–15 minutes for maximum neutralization.\u003c\/li\u003e\n  \u003cli\u003eApply a quarter-sized amount, emulsify from roots to ends, then rinse and follow with conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo work for grey, silver, or highlighted hair?\u003c\/h3\u003e\n\u003cp\u003eAbsolutely — the purple pigments are effective on a spectrum of light hair colors, from icy whites to honey blondes, and can refresh silver and grey tones by eliminating yellowing. It’s formulated to be gentle on color-treated hair, so it’s suitable for regular maintenance between salon visits.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBrightens and neutralizes unwanted warmth on grey and silver tones.\u003c\/li\u003e\n  \u003cli\u003eSafe for highlighted, balayaged, and fully lightened hair.\u003c\/li\u003e\n  \u003cli\u003eHelps extend time between professional toning appointments.\u003c\/li\u003e\n  \u003cli\u003ePairs with Strength Cure Blonde Conditioner for optimal results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this product is for: If you have color-treated, lightened, highlighted, silver, or naturally blonde hair and want an effective toning shampoo that also supports repair, Pureology Strength Cure Blonde Purple Shampoo is formulated for you. It’s especially helpful for anyone seeking sulfate-free care that both neutralizes brass and contributes to hair strength, either as a weekly treatment or part of a regular color-maintenance routine. For best results, combine with the Strength Cure Blonde Conditioner and follow timing guidelines based on your current tone.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, COCO-BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, PARFUM \/ FRAGRANCE, AMODIMETHICONE, PPG-5-CETETH-20, CITRIC ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, CI 60730 \/ ACID VIOLET 43, ACRYLATES\/BEHENETH-25 METHACRYLATE COPOLYMER, CAMELINA SATIVA SEED OIL, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL \/ OLIVE FRUIT OIL, TRIDECETH-6, GLYCERIN, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, SALICYLIC ACID, MAGNESIUM NITRATE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CETRIMONIUM CHLORIDE, POLY(LINSEED OIL), BENZOPHENONE-4, SODIUM BENZOATE, PHENOXYETHANOL, ORCHIS MASCULA EXTRACT, METHYLCHLOROISOTHIAZOLINONE, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC\/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave this purple shampoo on my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave 1–3 minutes for warm blondes, 3–5 minutes for neutral blondes, and 5–15 minutes for cool blondes to control toning strength.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes; it’s sulfate- and paraben-free, vegan, and formulated with AntifadeComplex to be safe for color-treated and lightened hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":53434328777051,"sku":"B0899BMKMV","price":23.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/pureology-strength-cure-blonde-front-bottle.jpg?v=1782302808","url":"https:\/\/remediesbeauty.co.uk\/products\/pureology-strength-cure-blonde-purple-shampoo-for-blonde-lightened-hair-1-7-fl-oz-zero-sulfate-tone-strengthen","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}