{"product_id":"pureology-purple-shampoo-for-blonde-lightened-color-treated-hair-9-fl-oz-strengthening-sulfate-free","title":"Pureology Purple Shampoo for Blonde \u0026 Lightened Color-Treated Hair, 9 fl oz — Strengthening \u0026 Sulfate-Free","description":"\u003cp\u003e\u003cstrong\u003ePureology Strength Cure Blonde Purple Shampoo is a sulfate-free, color-depositing shampoo that tones brassiness and helps strengthen lightened, blonde, grey or silver color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis concentrated purple shampoo combines deep toning pigments with strengthening ingredients to neutralize unwanted yellow and orange tones while supporting fragile, over-processed hair. The formula pairs Pureology’s AntifadeComplex with Keravis plant-based protein and antioxidant Astaxanthin to replenish weakened strands and help maintain salon color vibrancy. It’s vegan, paraben-free, and designed for use as part of a two-step Strength Cure Best Blonde system with the matching conditioner.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove brassiness without stripping color?\u003c\/h3\u003e\n\u003cp\u003eThe product uses blue-based purple pigments that deposit gentle violet tones to counteract warm yellow and orange undertones in blonde, platinum, grey and silver hair. Because the base is ZeroSulfate, it cleanses without aggressive surfactants that can fade dye or dry the hair, preserving color for longer.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep purple pigments neutralize yellow and orange brassy hues.\u003c\/li\u003e\n  \u003cli\u003eZeroSulfate formulation protects dyed hair from excess fading.\u003c\/li\u003e\n  \u003cli\u003eAntifadeComplex helps lock in color vibrancy between salon visits.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo repair and strengthen damaged, lightened hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the formula combines reparative actives to help rebuild and protect weak strands. Keravis, a plant-based protein, helps reinforce the hair shaft, while Astaxanthin supplies antioxidant support that contributes to improved manageability and resilience over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eKeravis plant protein fortifies and helps reduce breakage.\u003c\/li\u003e\n  \u003cli\u003eAstaxanthin antioxidants support surface repair and shine.\u003c\/li\u003e\n  \u003cli\u003eRegular use improves texture and helps prevent future damage.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this purple shampoo for best toning results?\u003c\/h3\u003e\n\u003cp\u003eApply a small, dime-to-quarter sized amount to wet hair, focus on mid-lengths and ends where brassiness is most visible, and emulsify into a rich lather. Leave on according to your blonde level — shorter for warm blondes and longer for cool or very light blondes — then rinse and follow with the Strength Cure Best Blonde Conditioner for balanced hydration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWarm blondes: rinse after 1–3 minutes for subtle toning.\u003c\/li\u003e\n  \u003cli\u003eNeutral blondes: leave 3–5 minutes for medium toning effect.\u003c\/li\u003e\n  \u003cli\u003eCool\/very light blondes: 5–15 minutes for stronger neutralization.\u003c\/li\u003e\n  \u003cli\u003eRepeat or extend processing time for extra toning as needed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this shampoo safe for regular color-treated use and daily routines?\u003c\/h3\u003e\n\u003cp\u003eThe gentle, sulfate-free base and professional-grade toning pigments make it suitable for routine use, with direction-based timing to prevent over-toning. It’s vegan and free from parabens, aligning with salon standards for color care without compromising coloration.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFormulated for color-treated, highlighted, and lightened hair.\u003c\/li\u003e\n  \u003cli\u003eVegan and paraben-free, meeting professional salon expectations.\u003c\/li\u003e\n  \u003cli\u003eUse as part of a regular maintenance routine for color longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Pureology Strength Cure Blonde Purple Shampoo is ideal for people with blonde, highlighted, grey or silver color-treated hair who want to neutralize brassiness while improving strand strength. Choose it if your hair is lightened or over-processed, you’re looking for salon-grade toning without harsh sulfates, and you prefer vegan, professionally trusted formulas. Pair with the Strength Cure Best Blonde Conditioner to restore moisture and complete the toning system.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, COCO-BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, PARFUM \/ FRAGRANCE, AMODIMETHICONE, PPG-5-CETETH-20, CITRIC ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, CI 60730 \/ ACID VIOLET 43, ACRYLATES\/BEHENETH-25 METHACRYLATE COPOLYMER, CAMELINA SATIVA SEED OIL, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL \/ OLIVE FRUIT OIL, TRIDECETH-6, GLYCERIN, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, SALICYLIC ACID, MAGNESIUM NITRATE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CETRIMONIUM CHLORIDE, POLY(LINSEED OIL), BENZOPHENONE-4, SODIUM BENZOATE, PHENOXYETHANOL, ORCHIS MASCULA EXTRACT, METHYLCHLOROISOTHIAZOLINONE, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC\/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave this purple shampoo on my hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Leave 1–3 minutes for warm blondes, 3–5 minutes for neutral blondes, and 5–15 minutes for cool or very light blondes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes — it’s sulfate-free, vegan, paraben-free, and formulated specifically to tone and protect color-treated, lightened hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":53430420537691,"sku":"B089165CCF","price":50.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/pureology-strength-cure-blonde-front-packaging.jpg?v=1782251660","url":"https:\/\/remediesbeauty.co.uk\/products\/pureology-purple-shampoo-for-blonde-lightened-color-treated-hair-9-fl-oz-strengthening-sulfate-free","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}