{"product_id":"pureology-pure-volume-shampoo-for-fine-color-treated-hair-9-fl-oz-sulfate-free-lightweight-volume","title":"Pureology Pure Volume Shampoo for Fine, Color-Treated Hair — 9 fl oz, Sulfate-Free Lightweight Volume","description":"\u003cp\u003e\u003cstrong\u003ePureology Pure Volume Shampoo is a lightweight, sulfate-free cleansing formula designed to boost body and movement in fine, flat, color-treated hair while preserving color vibrancy.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis shampoo pairs volumizing actives with Pureology’s color-care technology so you can lift roots and add shape without stripping dyes. The blend uses wheat protein to create body, eucalyptus leaf extract to support the scalp environment, and an Antifade Complex plus UV-filtering sunflower seed and vitamin E to help maintain color and shine. The vegan, ZeroSulfate® formulation is free from sulfates, parabens, mineral oil and animal-derived ingredients.\u003c\/p\u003e\n\n\u003ch3\u003eHow does Pure Volume Shampoo add lift without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003eThe lightweight formula deposits subtle support at the cuticle level so strands feel fuller without stiffness. Wheat protein temporarily swells the hair shaft to create more visible volume, while the gentle cleanser removes buildup that flattens roots.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWheat protein for temporary strand expansion and body\u003c\/li\u003e\n  \u003cli\u003eGentle sulfate-free surfactants that cleanse without heavy residue\u003c\/li\u003e\n  \u003cli\u003eRoot-lifting action to improve natural movement and shape\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo protect my color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eYes — Pureology formulas include a patented Antifade Complex that helps protect dye molecules during routine washing. Sunflower seed extract acts as a UV filter and vitamin E helps shield hair from environmental stressors that can dull color over time.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAntifade Complex to support long-lasting color payoff\u003c\/li\u003e\n  \u003cli\u003eSunflower seed UV filter and vitamin E for environmental protection\u003c\/li\u003e\n  \u003cli\u003eSulfate- and paraben-free base reduces aggressive fading\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Pure Volume Shampoo for best results?\u003c\/h3\u003e\n\u003cp\u003eStart with a dime-sized amount at the scalp, emulsify into a lather, and work the product down the lengths to remove oils and buildup. Rinse thoroughly and repeat if you need deeper cleansing, then follow with Pureology Pure Volume Conditioner to reinforce body and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair at the scalp, lather, and rinse\u003c\/li\u003e\n  \u003cli\u003eRepeat for extra clarification on oily or product-heavy hair\u003c\/li\u003e\n  \u003cli\u003ePair with Pure Volume Conditioner for enhanced body and smoothness\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory experience can I expect from the shampoo?\u003c\/h3\u003e\n\u003cp\u003eThe scent profile layers pink grapefruit top notes with wild rose and cedarwood base tones for a fresh, balanced aromatherapy impression. The texture is lightweight and easy to spread, creating a creamy lather that rinses clean without tackiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eBright pink grapefruit balanced with floral wild rose and grounding cedarwood\u003c\/li\u003e\n  \u003cli\u003eLight, creamy lather that rinses without residue\u003c\/li\u003e\n  \u003cli\u003eVegan, cruelty-free scent system aligned with Pureology’s clean formulations\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Pure Volume Shampoo is designed for people with fine, flat, or limp hair that has been color-treated and needs boost and body without sacrificing color integrity. It also suits anyone seeking a gentle, vegan cleansing option that clarifies roots, refreshes scalp feel, and improves hair movement while delivering salon-grade color protection.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM \/ FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC\/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 \/ RED 33, POTASSIUM SORBATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pure Volume Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It contains Pureology’s Antifade Complex, plus UV-filtering sunflower seed and vitamin E to help preserve color while gently cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can fine hair use this every day?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. The lightweight, sulfate-free formula is gentle enough for frequent use and helps prevent buildup that flattens fine hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":53430422896987,"sku":"B08918B4NQ","price":50.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/pureology-pure-volume-front-bottle.jpg?v=1782251726","url":"https:\/\/remediesbeauty.co.uk\/products\/pureology-pure-volume-shampoo-for-fine-color-treated-hair-9-fl-oz-sulfate-free-lightweight-volume","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}