{"product_id":"pureology-pure-volume-shampoo-for-fine-color-treated-hair-1-7-fl-oz-lightweight-sulfate-free-volume-color-protection","title":"Pureology Pure Volume Shampoo for Fine Color-Treated Hair — 1.7 fl oz, Lightweight Sulfate-Free Volume \u0026 Color Protection","description":"\u003cp\u003e\u003cstrong\u003ePureology Pure Volume Shampoo is a lightweight, sulfate-free shampoo that boosts body and movement in fine, flat, color-treated hair while protecting color vibrancy.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis professional-grade shampoo combines wheat protein and eucalyptus leaf extract to lift hair at the roots and restore natural movement without stripping color. Formulated 100% vegan and free of sulfates, parabens, mineral oil and animal-derived ingredients, Pure Volume is built around Pureology's Antifade Complex® to help preserve salon color and add shine. Whether you need a daily clarifying wash or an occasional volumizing boost, this shampoo balances scalp refreshment with gentle color protection.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo add volume without weighing hair down?\u003c\/h3\u003e\n\u003cp\u003ePure Volume relies on a lightweight formula and volumizing proteins that coat strands without heavy residue. It clarifies buildup at the scalp, creating lift at the roots while leaving mid-lengths and ends free to move naturally.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWheat Protein: provides body and visible lift.\u003c\/li\u003e\n  \u003cli\u003eEucalyptus Leaf Extract: supports follicle health and a refreshed scalp.\u003c\/li\u003e\n  \u003cli\u003eZeroSulfate® base: cleans without stripping conditioners or color finishes.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo keep my color looking fresh?\u003c\/h3\u003e\n\u003cp\u003eYes—Pureology infuses every formula with its Antifade Complex®, plus UV-filtering sunflower seed extract and vitamin E to protect against color-fading environmental effects. The result is a gentler cleanse that preserves vibrancy compared with many standard clarifying shampoos.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAntifade Complex®: helps lock in color-pigment payoff.\u003c\/li\u003e\n  \u003cli\u003eSunflower Seed (UV filter) and Vitamin E: shield hair from sun and oxidative stress.\u003c\/li\u003e\n  \u003cli\u003eSulfate-free: reduces the risk of premature color washout.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Pure Volume Shampoo for the best results?\u003c\/h3\u003e\n\u003cp\u003eFor optimal lift, focus cleansing at the scalp where oil and product buildup flatten hair. Use a small, dime-sized amount, emulsify into a lather, rinse, and repeat if extra cleansing is needed; follow with a volumizing conditioner for added body and manageability.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, concentrate on the scalp first, then work to ends.\u003c\/li\u003e\n  \u003cli\u003eRinse thoroughly; repeat for deeper cleansing.\u003c\/li\u003e\n  \u003cli\u003ePair with Pure Volume Conditioner to enhance fullness and shape.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this safe for sensitive or environmentally minded users?\u003c\/h3\u003e\n\u003cp\u003ePureology's formulas are vegan and free from sulfates, parabens, mineral oil, and animal testing—appealing to users who prioritize clean, cruelty-free haircare. The shampoo is designed for color-treated hair and provides a gentle, clarifying wash suited to many routines.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e100% Vegan formulation with no animal-derived ingredients.\u003c\/li\u003e\n  \u003cli\u003eFree from sulfates and parabens for gentler cleansing.\u003c\/li\u003e\n  \u003cli\u003eNot tested on animals; created with sustainability-minded practices.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Pure Volume Shampoo is ideal for anyone with fine, flat, or limp color-treated hair who wants lightweight lift and renewed movement without sacrificing color protection. It's also a smart pick for salon clients and daily users seeking a professional, vegan shampoo that clarifies the scalp while building body—especially useful for those who style frequently or need their color to hold between salon visits.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM \/ FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC\/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 \/ RED 33, POTASSIUM SORBATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Pure Volume Shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated with Antifade Complex®, UV-filtering sunflower seed and is sulfate-free to help protect color vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this shampoo for volume?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use as needed; for daily freshness apply a small amount at the scalp and repeat once for extra cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":53434328973659,"sku":"B0899HN2S6","price":23.88,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/pureology-pure-volume-front-packaging_043d3fea-57c9-493e-bb55-d3720d09d9db.jpg?v=1782302794","url":"https:\/\/remediesbeauty.co.uk\/products\/pureology-pure-volume-shampoo-for-fine-color-treated-hair-1-7-fl-oz-lightweight-sulfate-free-volume-color-protection","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}