{"product_id":"pureology-pure-volume-shampoo-33-8-fl-oz-lightweight-sulfate-free-volumizing-shampoo-for-fine-color-treated-hair","title":"Pureology Pure Volume Shampoo — 33.8 fl oz Lightweight, Sulfate-Free Volumizing Shampoo for Fine, Color-Treated Hair","description":"\u003cp\u003e\u003cstrong\u003ePureology Pure Volume Shampoo is a lightweight, sulfate-free shampoo that lifts fine, flat color-treated hair to create noticeable body and natural movement.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for hair that needs a clean, weightless boost, this salon-grade formula combines wheat protein and eucalyptus leaf extract to add texture at the roots while preserving color vibrancy. The blend is vegan and free from sulfates, parabens, mineral oil, and animal-derived ingredients, and it includes Pureology’s Antifade Complex® to help shield dyed hair from fading caused by daily styling and environmental exposure.\u003c\/p\u003e\n\n\u003ch3\u003eHow will this shampoo change the look and feel of my hair?\u003c\/h3\u003e\n\n\u003cp\u003eThe shampoo clarifies scalp buildup without stripping hair, so roots lift more easily and strands feel lighter overall. Expect increased body, enhanced movement, and a cleaner foundation for styling products or dry shampoo. Results are most noticeable on fine or flat hair, but it also refreshes thicker textures when extra lift is needed.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGently cleanses to remove oils and residue that weigh hair down\u003c\/li\u003e\n  \u003cli\u003eWheat protein adds structure and volume to individual strands\u003c\/li\u003e\n  \u003cli\u003eEucalyptus leaf extract supports scalp refreshment and follicle health\u003c\/li\u003e\n  \u003cli\u003eAntifade Complex® and UV-filtering sunflower seed help protect color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs it safe for color-treated hair and how does it protect color?\u003c\/h3\u003e\n\n\u003cp\u003eYes — Pureology created this formula specifically for color-treated hair, combining mild cleansing with color-preserving ingredients. Antifade Complex® works alongside vitamin E and a UV filter from sunflower seed to reduce color-depleting effects from sun and styling, helping shades remain vibrant between salon visits.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eZeroSulfate® cleansing system reduces harsh stripping\u003c\/li\u003e\n  \u003cli\u003eAntifade Complex® helps maintain pigment longevity\u003c\/li\u003e\n  \u003cli\u003eVitamin E and UV filter fight environmental color fade\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Pure Volume Shampoo for best results?\u003c\/h3\u003e\n\n\u003cp\u003eApply a small, dime-sized amount to wet hair focusing on the scalp, emulsify to create a lather, then work the formula through to the ends. Rinse and repeat if hair needs a deeper cleanse; follow with a volumizing conditioner or lightweight styling product to maximize lift and shape. Using the full Pure Volume system—shampoo plus conditioner—delivers more consistent body and manageability.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair, concentrate at the scalp, then rinse thoroughly\u003c\/li\u003e\n  \u003cli\u003eRepeat for heavy oils or product buildup\u003c\/li\u003e\n  \u003cli\u003ePair with Pure Volume Conditioner for added fullness and detangling\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat sensory experience and ingredients can I expect?\u003c\/h3\u003e\n\n\u003cp\u003eThe scent combines pink grapefruit, wild rose, and cedarwood for an uplifting aromatherapy-style fragrance that complements the fresh, clean finish. Key functional ingredients include wheat protein for lift, eucalyptus leaf extract to invigorate the scalp, vitamin E for antioxidant support, and a sunflower-derived UV filter to help protect color from sunlight.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSignature citrus-floral-woody scent for a refreshing wash\u003c\/li\u003e\n  \u003cli\u003eWheat protein for body and strand support\u003c\/li\u003e\n  \u003cli\u003eEucalyptus leaf extract to refresh the scalp and hair base\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho this is for: Pureology Pure Volume Shampoo is best for anyone with fine, limp, or flat color-treated hair seeking a lightweight lift without sacrificing color protection. It's also a solid option for those who prefer vegan, cruelty-free haircare free from sulfates and parabens. If you want a salon-quality wash that clarifies, adds structure at the roots, and helps maintain color between appointments, this formula is designed for you.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, SODIUM CHLORIDE, GLYCOL DISTEARATE, PPG-5-CETETH-20, SODIUM POLYSTYRENE SULFONATE, DECYL GLUCOSIDE, PARFUM \/ FRAGRANCE, CITRIC ACID, SODIUM HYDROXIDE, SODIUM BENZOATE, CARBOMER, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, COCO-BETAINE, PEG-150 PENTAERYTHRITYL TETRASTEARATE, SALICYLIC ACID, PEG-6 CAPRYLIC\/CAPRIC GLYCERIDES, GLYCERIN, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, HYDROXYPROPYLTRIMONIUM HYDROLYZED WHEAT PROTEIN, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, LIMONENE, BENZOPHENONE-4, CITRONELLOL, EUCALYPTUS GLOBULUS LEAF EXTRACT, PHENOXYETHANOL, CI 17200 \/ RED 33, POTASSIUM SORBATE\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Pure Volume Shampoo on chemically treated or highlighted hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for color-treated hair and includes Antifade Complex® plus UV protection to help maintain shade vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this shampoo make my hair feel heavy?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: No. It’s a lightweight, volumizing formula created to lift fine or flat hair without weighing strands down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":53430421815643,"sku":"B089165CCW","price":98.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/pureology-pure-volume-front-packaging.jpg?v=1782251695","url":"https:\/\/remediesbeauty.co.uk\/products\/pureology-pure-volume-shampoo-33-8-fl-oz-lightweight-sulfate-free-volumizing-shampoo-for-fine-color-treated-hair","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}