{"product_id":"pureology-mess-it-up-texture-paste-for-color-treated-hair-medium-hold-shine-flexible-texture-vegan-sulfate-free","title":"Pureology Mess It Up Texture Paste for Color-Treated Hair — Medium Hold, Shine \u0026 Flexible Texture (Vegan, Sulfate-Free)","description":"\u003cp\u003e\u003cstrong\u003ePureology Mess It Up Texture Paste is a medium-hold, shine-enhancing styling paste formulated to add flexible texture and protect color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDesigned for hair that's been colored, this vegan, sulfate-free paste blends Vegetable Protein with Pureology's Antifade Complex® to sculpt, define, and preserve vibrancy while delivering a soft, touchable finish. Lightweight yet workable, the formula layers easily for separation, piecey texture, and subtle sheen without stiffness or residue. Its signature aromatherapy mix of tuberose, almond milk, and cedarwood leaves hair smelling refined and fresh.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this paste shape hair without feeling stiff?\u003c\/h3\u003e\n\u003cp\u003eMess It Up uses a medium-hold base that gives structure but remains pliable, so styles can be restyled during the day. The texture paste binds strands for definition while keeping movement and natural softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegetable Protein for flexible hold and body\u003c\/li\u003e\n  \u003cli\u003eLightweight waxes prevent crunchy buildup\u003c\/li\u003e\n  \u003cli\u003eWorkable finish allows reworking with fingers\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill it help preserve my hair color and shine?\u003c\/h3\u003e\n\u003cp\u003eThe formula includes Pureology’s Antifade Complex® plus Sunflower Seed UV filter and Vitamin E to reduce color-stripping effects from environmental stressors. While styling, it also helps maintain vibrancy and adds a reflective sheen without heavy silicones.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAntifade Complex® supports longer-lasting color payoff\u003c\/li\u003e\n  \u003cli\u003eSunflower Seed acts as a UV filter to shield color\u003c\/li\u003e\n  \u003cli\u003eVitamin E helps protect and enhance natural shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow do I use this paste for day-to-day styling?\u003c\/h3\u003e\n\u003cp\u003eWarm a small amount between palms and apply to dry or towel-dried hair, focusing on mid-lengths and ends for separation or to crown for lift. Start with a pea-sized amount and build as needed to avoid overloading finer hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFor piecey looks: rub into ends and twist small sections\u003c\/li\u003e\n  \u003cli\u003eFor volume: work into roots and lift with fingers\u003c\/li\u003e\n  \u003cli\u003eTo refresh: tousle through dry hair and reshape\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this product clean and cruelty-free?\u003c\/h3\u003e\n\u003cp\u003eYes — Pureology Mess It Up is formulated without sulfates, parabens, mineral oil, or animal-derived ingredients and is never tested on animals. The brand emphasizes eco-conscious, salon-quality care for color-treated hair.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003e100% vegan formulation\u003c\/li\u003e\n  \u003cli\u003eZeroSulfate® approach for gentler color care\u003c\/li\u003e\n  \u003cli\u003eNo animal testing or animal by-products\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: This paste is well-suited to people with color-treated hair who want medium, flexible hold plus added texture and shine. It works particularly well for those seeking a natural, touchable finish—ideal for short to medium lengths, layered cuts, and anyone who likes to restyle throughout the day without compromising color vibrancy.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eUPC \/ Identifier: B08999ZPGF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAQUA \/ WATER \/ EAU, STEARYL ALCOHOL, PEG-40 HYDROGENATED CASTOR OIL, TRIBEHENIN, PVP, PETROLATUM, DIMETHICONE, HYDROGENATED OLIVE OIL STEARYL ESTERS, VP\/VA COPOLYMER, POLYACRYLAMIDE, OLETH-10 PHOSPHATE, PHENOXYETHANOL, C13-14 ISOPARAFFIN, PEG\/PPG-17\/18 DIMETHICONE, PARFUM \/ FRAGRANCE, CAPRYLYL GLYCOL, POTASSIUM HYDROXIDE, SORBIC ACID, LAURETH-7, TOCOPHEROL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, BUTYLENE GLYCOL, BENZYL ALCOHOL, HELIANTHUS ANNUUS SEED EXTRACT \/ SUNFLOWER SEED EXTRACT, BENZYL SALICYLATE, LINALOOL, BUTYROSPERMUM PARKII BUTTER \/ SHEA BUTTER, BENZOPHENONE-4, COUMARIN, CITRONELLOL, LIMONENE, EUGENOL, BENZYL BENZOATE, ANISE ALCOHOL, BHT, CITRIC ACID\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use Mess It Up on damp and dry hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. Apply to towel-dried hair for shape and separation or to dry hair to add texture and refresh styles.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this paste safe for chemically treated color?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated for color-treated hair and includes Antifade Complex® plus UV filters to help preserve vibrancy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pureology","offers":[{"title":"Default Title","offer_id":53429378908507,"sku":"B08999ZPGF","price":46.26,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/pureology-mess-it-up-front-jar.jpg?v=1782236081","url":"https:\/\/remediesbeauty.co.uk\/products\/pureology-mess-it-up-texture-paste-for-color-treated-hair-medium-hold-shine-flexible-texture-vegan-sulfate-free","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}