{"product_id":"pure-ziva-black-matte-cake-eyeliner-pressed-eyeshadow-compact-water-activated-long-wear-gluten-cruelty-free","title":"Pure Ziva Black Matte Cake Eyeliner \u0026 Pressed Eyeshadow Compact — Water‑Activated, Long‑Wear, Gluten \u0026 Cruelty Free","description":"\u003cstrong\u003ePure Ziva Black Matte Cake Eyeliner \u0026amp; Pressed Eyeshadow is a versatile, water‑activated powder that transforms into a velvety black liner or an intense matte eyeshadow with buildable coverage.\u003c\/strong\u003e\n\n\u003cp\u003eThis dual‑use compact combines a finely milled, richly pigmented black powder with a pressed pan, giving you a professional finish whether you use it wet or dry. Formulated without gluten and never tested on animals, it’s made in the USA for consistent quality. The cake format activates with a touch of water for smooth, long‑wearing definition, while the pressed portion provides convenient, on‑the‑go color for eyelids or smudged liner looks.\u003c\/p\u003e\n\n\u003ch3\u003eHow do I convert the powder into a liner?\u003c\/h3\u003e\n\u003cp\u003eTurn the powder into an eyeliner by moistening a thin brush, then swiping it across the cake to create a paste. Adjust the amount of water to control consistency—from a creamy gel for crisp lines to a drier paste for softer, smoky edges.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDampen an angled or liner brush with a little water.\u003c\/li\u003e\n  \u003cli\u003eSwirl once or twice on the cake to form a smooth paste.\u003c\/li\u003e\n  \u003cli\u003eApply along lashes for a defined line or build thickness gradually.\u003c\/li\u003e\n  \u003cli\u003eAllow a moment to set for improved longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan I use the pressed shade for everyday eyeshadow or blending?\u003c\/h3\u003e\n\u003cp\u003eYes — the pressed black matte works well as an eyeshadow base, crease intensifier, or as a tool for soft smoky looks. It blends easily with brushes and pairs well with other shades for dimension without oxidizing or becoming patchy.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply dry with a flat brush for dense color payoff.\u003c\/li\u003e\n  \u003cli\u003eUse a fluffy brush to diffuse the edges for a smoky effect.\u003c\/li\u003e\n  \u003cli\u003eLayer over primer for enhanced wear and true-to-pan color.\u003c\/li\u003e\n  \u003cli\u003eCombine with other shades to create depth and transition tones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes this formula travel‑ and backstage‑friendly?\u003c\/h3\u003e\n\u003cp\u003eThe cake-to-cream system and compact pressed pan reduce spills and mess, making the product easy to carry for touchups or professional kits. Its water‑activated nature means you can take only a damp brush to refresh lines, and the long‑lasting matte finish stands up to lights and movement.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSolid cake form resists breaking and transport mess.\u003c\/li\u003e\n  \u003cli\u003ePressed pan gives instant, no‑prep application when dry.\u003c\/li\u003e\n  \u003cli\u003eWater activation lets you customize intensity anywhere.\u003c\/li\u003e\n  \u003cli\u003eMade in the USA with cruelty‑free production standards.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I care for and store the compact?\u003c\/h3\u003e\n\u003cp\u003eKeep the compact closed and dry between uses to preserve texture and prevent contamination. Clean brushes regularly to maintain color purity and avoid introducing oils or residue to the pan.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eClose lid tightly after each use to protect the powder.\u003c\/li\u003e\n  \u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n  \u003cli\u003eSanitize brushes weekly for optimal hygiene and pigment performance.\u003c\/li\u003e\n  \u003cli\u003eIf the cake dries, add a very small amount of water and rework with a spatula.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? This compact is ideal for anyone seeking a multifunctional black matte product—makeup artists who need adaptable tools for stage and photography, travelers who prefer minimal kits, and daily users who want a reliable, buildable black for liners and smoky eyes. It suits those avoiding gluten in cosmetics and anyone who prioritizes cruelty‑free, USA‑made beauty essentials.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eTalc, PEG-2M, Laureth-4, Sorbitan Sesquioleate, Silica, Isopropyl Palmitate, Phenoxyethanol, Methylparaben, Propylparaben, Calcium Silicate, Propyl Gallate May contain: Iron Oxides (CI 77499)\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this eyeliner vegan and gluten free?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: The product is gluten free and cruelty free; check the ingredient list or brand for full vegan confirmation.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long does the water‑activated liner last?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: When applied correctly and allowed to set, it offers long‑lasting wear; longevity varies with skin type and application.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pure Ziva","offers":[{"title":"Default Title","offer_id":53434685849947,"sku":"B00XQ6J3RG","price":28.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/pure-ziva-black-matte-front-compact.jpg?v=1782306000","url":"https:\/\/remediesbeauty.co.uk\/products\/pure-ziva-black-matte-cake-eyeliner-pressed-eyeshadow-compact-water-activated-long-wear-gluten-cruelty-free","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}