{"product_id":"prime-prometics-primelash-mascara-for-women-over-50-mulberry-volumizing-lengthening-hypoallergenic","title":"PRIME PROMETICS PrimeLash Mascara for Women Over 50 — Mulberry, Volumizing + Lengthening, Hypoallergenic","description":"\u003cp\u003e\u003cstrong\u003ePrime Prometics PrimeLash Mascara in Mulberry is a volumizing, lengthening mascara formulated for women over 50 that delivers visible lift and definition in two clean coats while remaining hypoallergenic and clump-free.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eDeveloped with input from more than 1,200 mature women, PrimeLash targets the specific needs of thinning, shorter lashes. The formula combines a nutrient-enriched base with a precision \"magic\" wand to separate, lengthen, and add body without smudging or flaking. It removes easily, is pH-balanced and hypoallergenic, and is designed to be gentle on sensitive eyes while giving immediate cosmetic results.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see fuller, longer lashes?\u003c\/h3\u003e\n\u003cp\u003eYou’ll notice noticeable lift and visible length after just one or two neat coats—the brush concentrates pigment and builds volume without clumping. Over time, the vitamin-enriched base helps support healthier-looking lashes through daily wear.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate effect: length and volume in 1–2 coats\u003c\/li\u003e\n  \u003cli\u003eConsistent finish: no clumps or sticky residue\u003c\/li\u003e\n  \u003cli\u003eNourishing base: helps maintain lash condition with regular use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eIs this mascara safe for sensitive or mature eyes?\u003c\/h3\u003e\n\u003cp\u003ePrimeLash was developed as a hypoallergenic, non-drying formula to suit eyes prone to irritation and the changes that come with aging. The blend is pH-balanced and free of harsh drying agents, and the brush is shaped to gently comb and separate fine lashes without tugging.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eHypoallergenic formulation for sensitive eyes\u003c\/li\u003e\n  \u003cli\u003epH-balanced, non-drying ingredients\u003c\/li\u003e\n  \u003cli\u003eBrush designed to minimize rubbing and tension\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat makes the \"magic wand\" different from ordinary mascara brushes?\u003c\/h3\u003e\n\u003cp\u003eThe wand is engineered to catch and coat tiny, sparse lashes while resisting hand tremors and delivering even pigment. Its comb-like profile separates lashes so volume builds without clumps, creating a lifted, defined look that mimics natural lash growth.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eComb-style bristles for individual lash separation\u003c\/li\u003e\n  \u003cli\u003eStability-focused shape to aid steady application\u003c\/li\u003e\n  \u003cli\u003eEven distribution of pigment to prevent flaking\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow does removal and daily wear affect natural lashes?\u003c\/h3\u003e\n\u003cp\u003ePrimeLash removes cleanly without aggressive rubbing, reducing breakage risk that can occur with stubborn formulas. The nutrient-rich base conditions lashes during wear so they feel softer and look fuller as you continue use, while the formula resists smudges through the day.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eGentle removal to minimize lash pull-out\u003c\/li\u003e\n  \u003cli\u003eNutrient-infused base helps maintain lash integrity\u003c\/li\u003e\n  \u003cli\u003eLong-wear performance with reduced smearing\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Prime Prometics PrimeLash Mascara in Mulberry is for women over 50 who want instant lift and definition from a mascara that respects sensitive eyes and fragile lashes. It suits anyone seeking a clean, clump-free finish, a brush that separates even the finest lashes, and a nourishing formula that supports daily wear without drying or irritation.\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will PrimeLash smudge on hot or humid days?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: PrimeLash resists smudging and flaking for long-wear performance, though extreme humidity can affect any formula.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this mascara with eyelash extensions?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s best used on natural lashes; ask your extension technician before applying near adhesive.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"PRIME PROMETICS","offers":[{"title":"Default Title","offer_id":53427155403099,"sku":"B0FGDFHZ63","price":40.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/prime-prometics-primelash-front-packaging_361ee70a-a6ab-4534-b4c7-3a7c4a74af77.jpg?v=1782220213","url":"https:\/\/remediesbeauty.co.uk\/products\/prime-prometics-primelash-mascara-for-women-over-50-mulberry-volumizing-lengthening-hypoallergenic","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}