{"product_id":"pravana-purple-toning-shampoo-for-blonde-hair-33-fl-oz-violet-pigments-color-protecting-chromasilk","title":"Pravana Purple Toning Shampoo for Blonde Hair — 33 fl oz, Violet Pigments \u0026 Color-Protecting Chromasilk","description":"\u003cp\u003e\u003cstrong\u003ePravana The Perfect Blonde Purple Toning Shampoo is a color-safe, purple shampoo designed to neutralize brassy and yellow tones while adding shine and protection to color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eFormulated for blondes and lightened hair, this salon-grade purple shampoo uses violet pigments and Chromasilk technology to refresh tone without stripping color. The gentle, vegan formula is free from sulfates and parabens and includes soy protein and a blend of amino acids to leave hair feeling conditioned and more manageable after washing. Packaged in a large 33 fl oz bottle made from 100% recycled plastic, it’s built for frequent use in both home and professional settings.\u003c\/p\u003e\n\n\u003ch3\u003eHow quickly will I see a reduction in brassiness?\u003c\/h3\u003e\n\u003cp\u003eVisible toning typically occurs after the first wash for mild brassiness; deeper or more stubborn warm tones may require repeated use over several washes. This product deposits violet pigments that counteract yellow and orange hues without lifting existing color.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eImmediate cool-down of light yellow tones after one use for most hair\u003c\/li\u003e\n  \u003cli\u003eUse 1–3 times weekly until desired tone is reached\u003c\/li\u003e\n  \u003cli\u003eFollow with a color-safe conditioner to seal and maintain tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo damage or dry out my color-treated hair?\u003c\/h3\u003e\n\u003cp\u003ePravana’s violet shampoo is formulated to be gentle on processed hair: it’s free of SLS\/SLES and parabens and includes conditioning soy protein and amino acids to help preserve softness. The purple pigments correct tone without aggressive clarifying agents that strip dye molecules.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan, sulfate- and paraben-free formula minimizes stripping\u003c\/li\u003e\n  \u003cli\u003eSoy protein blend helps maintain moisture and manageability\u003c\/li\u003e\n  \u003cli\u003eChromasilk technology supports shine and color protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use it for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on for 1–5 minutes depending on the amount of toning needed; longer exposure increases violet deposit. Rinse thoroughly and follow with a nourishing conditioner to lock in tone and softness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eStart with a short processing time (1 minute) for light toning\u003c\/li\u003e\n  \u003cli\u003eIncrease to 3–5 minutes for stronger brass reduction, watching results\u003c\/li\u003e\n  \u003cli\u003eUse 1–3 times per week as a maintenance step for color-treated blonde hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this replace my regular shampoo and suit everyday use?\u003c\/h3\u003e\n\u003cp\u003eThis purple shampoo is best used as a targeted toning treatment rather than a daily cleanser—frequent use may deepen cool tones. For everyday cleansing, alternate with a gentle color-safe shampoo to maintain balanced tone and hair health.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eAlternate with a mild color-safe shampoo for daily use\u003c\/li\u003e\n  \u003cli\u003eKeep treatment frequency to 1–3 times weekly for maintenance\u003c\/li\u003e\n  \u003cli\u003eLarge 33 fl oz bottle is ideal for salons or frequent at-home toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Pravana The Perfect Blonde Purple Toning Shampoo is made for salon clients and at-home users with blonde, highlighted, balayage, or lightened hair who want to neutralize brassiness and enhance shine without harsh ingredients. It suits people seeking a vegan, sulfate- and paraben-free option packaged in a recycled-plastic, professional-size bottle for frequent use.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Decyl Glucoside, Cocamidopropyl Betaine, Dimethyl Lauramide\/Myristamide, Phenoxyethanol, Citric Acid, Sodium Benzoate, Parfum (Fragrance), Polyquaternium-10, Glycol Distearate, Laureth-4, Sodium Gluconate, Triolein, Sodium Hydroxide, Coconut Acid, Sodium Chloride, Cocamidopropyl Dimethylamine, Hydrolyzed Soy Protein, Sodium Glycolate, Lactic Acid, Benzoic Acid, Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, CI 60730 (Ext. Violet 2), CI 17200 (Red 33).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Pravana The Perfect Blonde Purple Toning Shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times weekly as a toning treatment; alternate with a gentle color-safe shampoo for daily cleansing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes—it's formulated for color-treated hair: vegan, SLS\/SLES- and paraben-free, with conditioning soy protein.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":53430673113435,"sku":"B0DW62SGXY","price":70.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/pravana-perfect-blonde-front-bottle.jpg?v=1782255282","url":"https:\/\/remediesbeauty.co.uk\/products\/pravana-purple-toning-shampoo-for-blonde-hair-33-fl-oz-violet-pigments-color-protecting-chromasilk","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}