{"product_id":"pravana-purple-toning-shampoo-for-blonde-hair-10-fl-oz-neutralizes-brass-adds-shine","title":"Pravana Purple Toning Shampoo for Blonde Hair — 10 fl oz, Neutralizes Brass \u0026 Adds Shine","description":"\u003cstrong\u003ePravana The Perfect Blonde Purple Toning Shampoo is a color-safe, purple shampoo that neutralizes brassy and yellow tones while adding shine and gentle conditioning to color-treated hair.\u003c\/strong\u003e\n\nPravana's Chromasilk-based formula is designed for blondes and lightened hair looking to refresh tone between salon visits. This 10 fl oz bottle uses violet pigments to counteract warm undertones, while soy protein and a pant-based amino acid blend help maintain a soft, conditioned feel. It's vegan and formulated without sulfates (SLS\/SLES), parabens, mineral oil, phthalates, microplastics, or gluten, and the bottle is made from recycled plastic.\n\n\u003ch3\u003eHow quickly will I see cooler, less brassy hair?\u003c\/h3\u003e\n\u003cp\u003eMany users notice a visible reduction in brassiness and improved tonal balance after the first wash, though results depend on starting color, porosity, and application time. For subtle maintenance, shorter lathers; for stronger toning, leave on a few minutes under supervision.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVisible shine after one use per Pravana formulation notes\u003c\/li\u003e\n  \u003cli\u003eShort rinse for maintenance, 2–5 minutes for noticeable toning\u003c\/li\u003e\n  \u003cli\u003eLonger leave-times intensify purple pigment deposit\u003c\/li\u003e\n  \u003cli\u003eWeekly or biweekly use recommended to avoid over-toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this shampoo damage or dry out my color-treated hair?\u003c\/h3\u003e\n\u003cp\u003eFormulated to be gentle on color, the shampoo uses conditioning ingredients like soy protein and a pant-based amino acid mix to reduce drying. It is free of harsh sulfates and parabens, which helps protect color vibrancy and preserve hair moisture when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eVegan, sulfate- and paraben-free formula\u003c\/li\u003e\n  \u003cli\u003eSoy protein and amino acids for conditioning support\u003c\/li\u003e\n  \u003cli\u003eDesigned for repeated use without stripping color when rinsed properly\u003c\/li\u003e\n  \u003cli\u003eFollow with a conditioner for extra hydration after toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use this product to get the best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on for a short period depending on desired toning strength, then rinse thoroughly. Adjust frequency and leave-time based on how quickly your hair accepts pigment; combine with Pravana conditioners for balanced moisture.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eWet hair thoroughly before applying\u003c\/li\u003e\n  \u003cli\u003eMassage into roots and lengths; leave 1–5 minutes as needed\u003c\/li\u003e\n  \u003cli\u003eRinse until water runs clear to avoid buildup\u003c\/li\u003e\n  \u003cli\u003eUse 1–3 times weekly for maintenance, less often for porous hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat styling or maintenance routines pair well with this toning shampoo?\u003c\/h3\u003e\n\u003cp\u003eUse as part of a color-care routine that includes a hydrating conditioner, weekly deep-conditioning mask if hair is dry, and heat protection before styling. Limiting very hot tools and regular trims will help color last and keep locked-in shine.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eFollow with a moisturizing conditioner or mask\u003c\/li\u003e\n  \u003cli\u003eUse heat protectant sprays before styling tools\u003c\/li\u003e\n  \u003cli\u003eTrim regularly to remove brassy ends\u003c\/li\u003e\n  \u003cli\u003eStore bottle away from direct sunlight to maintain formula integrity\u003c\/li\u003e\n\u003c\/ul\u003e\n\nWho is this for: Pravana The Perfect Blonde Purple Toning Shampoo suits anyone with bleached, highlighted, balayage, or naturally light hair seeking to neutralize unwanted warm tones and refresh coolness between salon visits. It's a good choice for color-treated hair owners who prefer vegan, sulfate- and paraben-free options and want conditioning support from soy protein and amino acids while preserving shine and color vibrancy.\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Decyl Glucoside, Cocamidopropyl Betaine, Dimethyl Lauramide\/Myristamide, Phenoxyethanol, Citric Acid, Sodium Benzoate, Parfum (Fragrance), Polyquaternium-10, Glycol Distearate, Laureth-4, Sodium Gluconate, Triolein, Sodium Hydroxide, Coconut Acid, Sodium Chloride, Cocamidopropyl Dimethylamine, Hydrolyzed Soy Protein, Sodium Glycolate, Lactic Acid, Benzoic Acid, Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, CI 60730 (Ext. Violet 2), CI 17200 (Red 33).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use Pravana Perfect Blonde shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use 1–3 times per week depending on desired toning; less often for very porous hair.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is this shampoo safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes. It’s formulated without sulfates or parabens and designed to be color-safe and conditioning.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":53431429103963,"sku":"B0DW6HJ3KH","price":34.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/pravana-perfect-blonde-front-bottle_69cf5cc2-3245-47c5-9410-c1f370c05139.jpg?v=1782270525","url":"https:\/\/remediesbeauty.co.uk\/products\/pravana-purple-toning-shampoo-for-blonde-hair-10-fl-oz-neutralizes-brass-adds-shine","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}