{"product_id":"pravana-purple-toning-masque-for-blonde-hair-5-fl-oz-neutralizes-brass-strengthens-adds-shine","title":"Pravana Purple Toning Masque for Blonde Hair — 5 fl oz | Neutralizes Brass, Strengthens \u0026 Adds Shine","description":"\u003cp\u003e\u003cstrong\u003ePravana The Perfect Blonde Purple Toning Masque is a rich, color-safe treatment that uses violet pigments and soy-derived proteins to neutralize yellow\/brassy tones while improving strength, shine, and elasticity in lightened or color-treated hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eIf your blonde, silver, or highlighted hair has drifted toward unwanted warmth, this mask is formulated to correct tone without stripping color. The creamy formula pairs violet toning pigments with a soy protein blend to deposit cool-reflecting color while conditioning each strand. Use it as a weekly or targeted remedy to refresh salon tone between color services and add resilience to chemically-treated hair.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this masque neutralize brassy, yellow tones?\u003c\/h3\u003e\n\u003cp\u003eThe product contains violet-based toning pigments that counteract warm yellow and brassy undertones through color correction. Pigments deposit temporarily on the hair surface to visually cancel unwanted warmth without bleaching or permanent color change.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eViolet pigments balance yellow and orange tones for a cooler-looking finish\u003c\/li\u003e\n  \u003cli\u003eShort processing time for quick toning during at-home use\u003c\/li\u003e\n  \u003cli\u003eSafe for color-treated and lightened hair when used as directed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat conditioning benefits does the soy protein formula provide?\u003c\/h3\u003e\n\u003cp\u003eSoy-derived proteins and amino acids fortify strands, improving elasticity and smoothing the cuticle to boost shine. The masque deposits moisture and building blocks so hair feels softer and appears healthier after one treatment.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSoy protein blend helps reinforce chemically weakened hair fibers\u003c\/li\u003e\n  \u003cli\u003eConditions without heavy residue to maintain salon color vibrancy\u003c\/li\u003e\n  \u003cli\u003eEnhances manageability and reduces breakage from styling or bleaching\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow and how often should I use this toning masque?\u003c\/h3\u003e\n\u003cp\u003eApply to clean, towel-dried hair focusing where brassiness is most visible—ends and mid-lengths for lightened hair, or the full length for an all-over toning. Leave on according to desired intensity and rinse thoroughly; use frequency depends on hair porosity and degree of brassiness.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eUse once weekly for maintenance; more often for stubborn brassiness\u003c\/li\u003e\n  \u003cli\u003eShorter processing for subtle toning, longer for stronger correction\u003c\/li\u003e\n  \u003cli\u003eAlways follow with a color-safe conditioner or leave-in protection\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this masque damage my color or affect hair health?\u003c\/h3\u003e\n\u003cp\u003eThis is a semi-depositing treatment designed to refresh tone without removing permanent color. Because it conditions while depositing pigments, it helps maintain hair integrity rather than strip or over-process it when used as instructed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eColor-safe formula formulated for chemically treated hair\u003c\/li\u003e\n  \u003cli\u003eNon-bleaching toning action avoids altering base color levels\u003c\/li\u003e\n  \u003cli\u003eSupports elasticity and shine to offset damage from lightening\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Pravana The Perfect Blonde Purple Toning Masque is suited for anyone with lightened, highlighted, platinum, or gray hair seeking to correct warm tones and restore luster. It benefits salon-colored clients who want an at-home touch-up between appointments, as well as anyone needing extra conditioning after bleaching or frequent styling. If you prefer a mild, conditioning toner that doubles as a strengthening mask, this product addresses both tone correction and hair quality in one treatment.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Cetearyl Alcohol, Glycerin, Behenamidopropyl Dimethylamine, Distearoylethyl Hydroxyethylmonium Methosulfate, Isopropyl Myristate, Behentrimonium Chloride, Lactic Acid, Parfum (Fragrance), Amodimethicone, Butyrospermum Parkii (Shea) Butter, Isopropyl Alcohol, Sodium Benzoate, Sodium Gluconate, Triolein, Ceteareth-20, Trideceth-10, Hydrolyzed Soy Protein, Phenoxyethanol, HC Blue No.16, Acetic Acid, Sodium Hydroxide,Tocopherol, Olus Oil (Vegetable Oil, Huile Végétale), Hexyl Cinnamal, Limonene, Linalool, Benzyl Salicylate, Benzyl Alcohol, CI 60730 (Ext. Violet 2), CI 42520 (Basic Violet 2).\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Can I use this masque on dark hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: It’s formulated for lightened, blonde, or gray hair; on dark hair violet pigments won’t visibly change tone and may deposit a subtle tint.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How long should I leave the masque in?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Processing time varies—short applications (1–5 minutes) for mild toning, up to 10–15 minutes for stronger neutralization; always follow product directions.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Pravana","offers":[{"title":"Default Title","offer_id":53436685910363,"sku":"B0DWCPY7TM","price":34.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/pravana-perfect-blonde-front-jar.jpg?v=1782332842","url":"https:\/\/remediesbeauty.co.uk\/products\/pravana-purple-toning-masque-for-blonde-hair-5-fl-oz-neutralizes-brass-strengthens-adds-shine","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}