{"product_id":"paul-mitchell-platinum-plus-deep-violet-shampoo-10-14-fl-oz-intense-brass-neutralizing-toner-for-blonde-gray-highlighted-hai","title":"Paul Mitchell Platinum Plus Deep Violet Shampoo — 10.14 fl oz, Intense Brass-Neutralizing Toner for Blonde, Gray \u0026 Highlighted Hai","description":"\u003cstrong\u003ePaul Mitchell Platinum Plus Deep Violet Shampoo is a concentrated weekly purple cleanser that neutralizes yellow and brassy tones while brightening medium-to-dark blondes, highlighted, gray, and silver hair.\u003c\/strong\u003e\n\n\u003cp\u003eDesigned for hair that needs strong toning power, this deep violet formula delivers five times the toning strength of the original Platinum Blonde Violet Shampoo to visibly correct brassiness and refresh cool tones. It also improves manageability and adds shine, with a refreshing cucumber-melon scent that blends soft floral notes. Use as a targeted weekly treatment to maintain salon-inspired color between professional services.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this shampoo remove yellow and brassy tones?\u003c\/h3\u003e\n\u003cp\u003eThe deep violet pigments counteract unwanted warm tones by depositing cool pigments that neutralize yellows and brasses. It’s formulated for occasional, corrective use rather than daily washing, so it delivers noticeable tone correction without over-drying when used as directed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eDeep violet color molecules target and neutralize warm pigments\u003c\/li\u003e\n  \u003cli\u003eStronger toning power for medium-to-dark blondes and highlights\u003c\/li\u003e\n  \u003cli\u003eWeekly application recommended to maintain cool, bright tones\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWill this work on gray, silver, or highlighted hair?\u003c\/h3\u003e\n\u003cp\u003eYes — the concentrated violet formula is effective on gray and silver strands as well as highlighted or multi-tonal blonde hair. It helps refresh cool tones across a range of light shades while brightening dimensional highlights for a cleaner, more polished look.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eSafe for gray and naturally silver hair needing toning\u003c\/li\u003e\n  \u003cli\u003eBrightens and refines highlighted or multi-tonal blonde hair\u003c\/li\u003e\n  \u003cli\u003eUse periodically to avoid over-depositing violet pigments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow should I use Platinum Plus for best results?\u003c\/h3\u003e\n\u003cp\u003eApply to wet hair, lather, and leave on for a short time to achieve the desired level of toning; rinse thoroughly. Frequency depends on hair porosity and desired coolness — start with a short application weekly and adjust as needed.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eApply to wet hair and massage into a lather\u003c\/li\u003e\n  \u003cli\u003eLeave on for a few minutes based on desired toning strength\u003c\/li\u003e\n  \u003cli\u003eRinse well and follow with conditioner; use weekly for maintenance\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eDoes the formula affect hair texture or shine?\u003c\/h3\u003e\n\u003cp\u003eAlongside its toning pigment, the formula improves manageability and boosts shine so hair feels smoother and looks glossier after use. It’s meant to be a corrective weekly treatment rather than a daily shampoo, helping preserve hair health and vibrancy between color services.\u003c\/p\u003e\n\u003cul\u003e\n  \u003cli\u003eEnhances manageability for easier styling\u003c\/li\u003e\n  \u003cli\u003eAdds visible shine to cool-toned hair\u003c\/li\u003e\n  \u003cli\u003eBest used as a weekly intensive treatment to protect hair integrity\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for? Paul Mitchell Platinum Plus Deep Violet Shampoo is ideal for people with medium-to-dark blonde hair, highlighted or multi-dimensional blondes, and anyone with gray or silver hair wanting stronger weekly toning. If you’re seeking an effective purple shampoo to correct brassiness, brighten highlights, and add shine without daily overuse, this concentrated 10.14 fl oz formula offers salon-level toning power and a fresh cucumber-melon fragrance.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Persea Gratissima (Avocado) Oil, Crambe Abyssinica Seed Oil, Calodendrum Capense Nut Oil, Camellia Sinensis Leaf Oil, Phenoxyethanol, Glycerin, Ext. Violet 2 (CI 60730), PEG 150 Distearate, Propylene Glycol, Disodium EDTA, Sodium Sulfate, Citric Acid, Methylchloroiso thiazolinone, Methyliso thiazolinone, Parfum (Fragrance), Benzyl Benzoate\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: How often should I use this purple shampoo?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Use weekly as an intensive treatment; adjust timing based on hair porosity and desired coolness to avoid over-depositing violet pigments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is it safe for gray and silver hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, the deep violet pigments tone yellow and brass on gray or silver hair while brightening cool tones when used as directed.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":53436822978907,"sku":"B0C3KDD2ZN","price":36.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/paul-mitchell-front-packaging_3d970a6c-f7af-4502-b014-21e6b51203ed.jpg?v=1782336044","url":"https:\/\/remediesbeauty.co.uk\/products\/paul-mitchell-platinum-plus-deep-violet-shampoo-10-14-fl-oz-intense-brass-neutralizing-toner-for-blonde-gray-highlighted-hai","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}