{"product_id":"paul-mitchell-platinum-blonde-violet-shampoo-10-14-fl-oz-neutralizes-brass-moisturizing-for-blonde-silver-gray","title":"Paul Mitchell Platinum Blonde Violet Shampoo 10.14 fl oz — Neutralizes Brass, Moisturizing for Blonde, Silver \u0026 Gray","description":"\u003cp\u003e\u003cstrong\u003ePaul Mitchell Platinum Blonde Violet Shampoo neutralizes brassy tones while moisturizing and softening light to medium blonde, silver, gray or white hair.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cp\u003eThis violet-tinted shampoo from Paul Mitchell is formulated to counteract unwanted warm or yellow undertones and refresh cool, bright tones. Gentle enough for repeat use, the formula deposits violet pigments that neutralize brassiness while conditioning ingredients add slip and hydration. The scent is a crisp cucumber melon with light floral highlights, and the retail packaging incorporates post-consumer recycled materials as part of Paul Mitchell’s sustainability efforts.\u003c\/p\u003e\n\n\u003ch3\u003eHow does this purple shampoo reduce brassiness without over-drying?\u003c\/h3\u003e\n\n\u003cp\u003eThe shampoo uses violet pigments that temporarily cancel warm, orange or yellow reflections on blonde and gray hair. Instead of stripping moisture, it includes conditioning agents to leave hair softer and more manageable after rinsing. Use frequency depends on your starting tone and desired coolness.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eViolet color deposit neutralizes warm tones.\u003c\/li\u003e\n  \u003cli\u003eConditioning ingredients restore softness and manageability.\u003c\/li\u003e\n  \u003cli\u003eGentle enough for weekly to semi-regular use depending on brass level.\u003c\/li\u003e\n  \u003cli\u003eRefreshing cucumber melon fragrance masks chemical scent.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eHow often should I use Paul Mitchell Platinum Blonde Violet Shampoo?\u003c\/h3\u003e\n\n\u003cp\u003eFrequency varies by hair porosity and brassiness: many users rinse and repeat weekly for maintenance, while others with strong brass may use it two to three times a week briefly. If you have porous or bleached hair, start with less frequent applications and monitor results to avoid purple buildup.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eLight maintenance: once weekly.\u003c\/li\u003e\n  \u003cli\u003eModerate brass: two times weekly with short contact time.\u003c\/li\u003e\n  \u003cli\u003eHigh brass: up to three times weekly for short durations, then adjust.\u003c\/li\u003e\n  \u003cli\u003ePerform a strand test to determine ideal timing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eCan this safely be used on silver, gray or white hair?\u003c\/h3\u003e\n\n\u003cp\u003eYes — the violet pigment works equally well on silver, gray and white hair to lift cool tones and reduce yellowing. Because lighter tones show pigment more readily, apply and rinse based on a strand test to prevent unintended lilac cast. The moisturizing formula helps maintain softness on naturally drier gray hair.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eEffective on silver, gray and white hair for yellow neutralization.\u003c\/li\u003e\n  \u003cli\u003eStrand test recommended to avoid violet residue.\u003c\/li\u003e\n  \u003cli\u003eConditioners in the formula help counteract dryness common in gray hair.\u003c\/li\u003e\n  \u003cli\u003eSuitable for light to medium blonde shades as well.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eWhat results can I expect after using this shampoo?\u003c\/h3\u003e\n\n\u003cp\u003eAfter use you should notice cooler, brighter tones and reduced brassiness with improved softness and manageability. Results are temporary and maintained with regular use, complementary color-safe products, and proper at-home care. Packaging improvements also reflect Paul Mitchell’s move toward increased recyclability.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eVisible reduction of warm, brassy tones.\u003c\/li\u003e\n  \u003cli\u003eSofter hair texture after conditioning agents work in the formula.\u003c\/li\u003e\n  \u003cli\u003eTemporary tone adjustment—needs ongoing maintenance.\u003c\/li\u003e\n  \u003cli\u003eRetail packaging contains post-consumer recycled materials.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWho is this for: Paul Mitchell Platinum Blonde Violet Shampoo is designed for people with light to medium blonde, silver, gray or white hair who want a salon-grade option to neutralize unwanted warm tones while preserving moisture. It’s ideal for users seeking a gentle, fragrant violet shampoo that balances tone correction with conditioning and for those who prefer products from a brand invested in professional results and improved recyclability.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eAqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol, Glycerin, Cocamide MIPA, Hedychium Coronarium (White Ginger) Flower\/Leaf\/Stem Extract, Simmondsia Chinensis (Jojoba) Leaf Extract, Algae Extract, Aloe Barbadensis Leaf Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Glyceryl Distearate, Di-C12-13 Alkyl Malate, Sodium Chloride, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Tetrasodium EDTA, Alcohol, Sodium Sulfate, Citric Acid, Bisamino PEG\/PPG-41\/3 Aminoethyl PG-Propyl Dimethicone, PEG-12 Dimethicone, Magnesium Nitrate, Magnesium Chloride, Methylchloroisothiazolinone, Methylisothiazolinone, CI 60730 (Ext. Violet 2), Parfum (Fragrance), Benzyl Benzoate, Benzyl Alcohol\u003c\/p\u003e\n\u003csection class=\"product-faq-snippet\"\u003e\u003ch3\u003eFAQ\u003c\/h3\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Will this purple shampoo dye my hair purple?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Used as directed it deposits violet pigments to neutralize brass; rinsing and correct frequency prevents lasting purple tones.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"faq-item\"\u003e\n\u003cp class=\"faq-q\"\u003eQ: Is Paul Mitchell Platinum Blonde safe for color-treated hair?\u003c\/p\u003e\n\u003cp class=\"faq-a\"\u003eA: Yes, it’s formulated for color-treated light to medium blondes, silver and gray hair and includes conditioning agents to protect strands.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/section\u003e","brand":"Paul Mitchell","offers":[{"title":"Default Title","offer_id":53431168139611,"sku":"B001NFMM8E","price":32.02,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1017\/9860\/9243\/files\/paul-mitchell-platinum-blonde-front-packaging_f10a7483-a82d-43dd-ac91-afb2686c2ee8.jpg?v=1782262507","url":"https:\/\/remediesbeauty.co.uk\/products\/paul-mitchell-platinum-blonde-violet-shampoo-10-14-fl-oz-neutralizes-brass-moisturizing-for-blonde-silver-gray","provider":"REMEDIESBEAUTY","version":"1.0","type":"link"}